Hubspot

OCTOBER 26, 2022

Leverage your CRM to inform your efforts. It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? And how can you ensure your efforts are as effective as possible? Maintain a presence in LinkedIn groups. Be active in online forums — relevant to your vertical.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Circle Studio

OCTOBER 4, 2018

A study from Act-On and Econsultancy found that 53% of B2B firms already have some form of marketing automation technology in place and 37% plan to utilize marketing automation in the future. And much like CRM, some companies are wowed by the capabilities of the tool, but fail to put the right plan and process in place to ensure success.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Single Grain

APRIL 24, 2023

That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work. Buzzvil analyzed the 5.4

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

DealSignal

MAY 8, 2023

Then, buyers should be locked in and focused—but only for a few weeks. If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game. It’s the same with marketing play. It’s no different when it comes to achieving a revenue goal. Table of Contents [Open] [Close] It’s go time.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Hubspot

SEPTEMBER 21, 2020

And worst of all, they don't end the movie on a freeze-frame of them jumping in the air, locking into a perfect high-five before the credits roll. And worst of all, they don't end the movie on a freeze-frame of them jumping in the air, locking into a perfect high-five before the credits roll. Image Source: HubSpot.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Planning MQL 78

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if you’re advertising a free CRM, you might want your ad to show up on Google when users type “free crm” into the search engine. Google Adwords 101.

Hubspot 76

Hubspot Cost Google Process 76

DealSignal

JULY 19, 2023

In fact, according to a recent study by Forbes, companies that use data-driven marketing are six times more likely to be profitable year-over-year. In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In fact, according to a recent study by Forbes, companies that use data-driven marketing are six times more likely to be profitable year-over-year. In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 17, 2023

In fact, according to a recent study by Forbes, companies that use data-driven marketing are six times more likely to be profitable year-over-year. In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

SalesIntel

JULY 12, 2022

When it comes to lottery winnings or slices of cake, bigger may be better– but that’s not always the case. In fact, according to a LeadJen study , approximately 27% of a sales rep’s time is wasted on chasing bad data. That can amount to a waste of 546 hours a year per full-time rep! . But companies are getting smarter.

Zoominfo 52

Zoominfo Best Practices B2B Sales Business 52

Martech Advisor

OCTOBER 14, 2019

Based on a recent study conducted by Service Excellence Group XRG, Shreesha Ramdas, Senior Vice President and General Manger, Strikedeck at Medallia, gives us input on how CS has played a more limited role in organizations based on some common factors. The more limited role brings unquestionable value.

Enterprise Management 45

Enterprise Management Terms and Conditions Work Management Paid Search Agency 45

EveryoneSocial

DECEMBER 17, 2020

Since we use our own product every day, I wanted to share some data and insights into our own use cases. Certainly, the marketing and sales aspects are the top areas and use cases. And each use case is impacting our business in some positive and beneficial way. We work with some of the biggest companies in the world (i.e.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Sprout Social

SEPTEMBER 20, 2018

With brands running more social ads and investing in paid monitoring tools , social media’s status as a totally “free” channel is going the way of the dinosaur. That said, you absolutely need an effective organic social strategy if you even want to succeed with ads. Why organic social media still matters. Raising brand awareness.

Social Media 97

Social Media Organization Webinar Metrics Paid Social Agency 97

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Either of these errors is a classic case of a brand forgetting that it needs to put the customer first. You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform. Retention Marketing Is Outdated. So what can you do?

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Without a sales strategy, sellers would be out on their own — no shared vision, no shared sales process to know the next best action to take, and no shared data to study and learn what is and isn’t working. Below we share why a sales strategy matters and how to build one, step by step. Table of Contents What is a sales strategy?

Enterprise Management 102

Enterprise Management Efficiency Work Management Marketing Management 102

Single Grain

FEBRUARY 9, 2021

A study by Microsoft shows that 44% of the participants still prefer phone or voice as their primary customer service channel. Could you benefit from a business phone system that allows you to receive and route calls more efficiently? Moreover, a PWC report suggests that 75% of people want human interaction for customer support. .

Enterprise Management 52

Enterprise Management Work Management Budget Programs Bandwidth 52

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Why is this important? Well, if you aren’t creating video, you’re likely falling behind.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. According to a study by Hubspot, companies that publish 16 or more blog posts per month generate 4.5 The Top B2B Lead Generation Strategies.

Lead Ranking 344

Lead Ranking Lead Generation Paid Content Lead Scoring 344

Heinz Marketing

OCTOBER 15, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Paul: Yeah, it’s crazy.

Top of Funnel 62

Top of Funnel Enterprise Management Budget Programs CMO 62

Optinmonster

APRIL 26, 2024

Read the full case study here. Content upgrades are one of the biggest breakthroughs that marketers across all industries rave about because they can help you gain a ton of new email subscribers. In this guide, I’ll share 30 content upgrade ideas to grow your email list. But first, let’s go over some basics.

Examples 116

Examples Marketing Automation Services Content Screencast 116

KEO Marketing

JANUARY 27, 2015

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Convince & Convert

AUGUST 4, 2010

Because you’re not on the other end of the phone. If you listened in, you’d be just as angry about that as you are about negative tweets. The public and immediate nature of getting slammed via social is what stings. Ultimately, this will make for stronger companies. And the Ford trucks have the pee on Chevy sticker.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Optinmonster

NOVEMBER 15, 2022

” Or, instead, you could ask readers to join your email list and get a free, downloadable PDF case study detailing a real-life example of one business that used these ten strategies to improve its customer service. Lead magnets are the cornerstone to improving your conversion rates. What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Optinmonster

AUGUST 27, 2023

Some ideas that work well include: How-to guides Tutorials Industry news and insights Checklists Case studies, which we’ll look at in more detail later Interviews Expert advice Get some more blog post ideas in 73 types of blog posts that are proven to work. First, there’s the content part. But things are changing.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

NOVEMBER 8, 2019

What these companies fail to understand is that when done correctly, content creation isn’t solely about budget, beating the competition or a simple case of frequency. Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Vidyard

SEPTEMBER 23, 2021

Onboarding Your Remote Sales Team 1.1 Company Onboarding Videos 1.2 Get Set Up on the Tech Stack 1.3 FAQ Videos 2. Training Your Remote Sales Team 2.1 Practice Pitching 2.2 Customer Stories 2.3 Troubleshooting 3. Coaching Your Remote Sales Team 3.1 Check-Ins 3.2 Instant Replays 3.3 Course Correction 4. Communication with Your Remote Sales Team 4.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Metadata

FEBRUARY 16, 2021

So, yeah, why don’t you tell us a little bit about yourself and a little bit about Gong too in case there’s somebody out there that doesn’t know. Elissa Fink: When I studied in Florence in my junior college, I actually studied at the Palazzo Antinori in downtown Florence, the Antinori family that makes the wine.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52