Webbiquity

APRIL 5, 2023

Businesses use a variety of digital assets to streamline their day-to-day operations and enhance their online presence. From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. That is where Digital Asset Management (DAM) software comes in.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 119

Marketing AI Paid Search Agency Generation Enterprise Management 119

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. Shaun Nichols and Stephen Stich wrote in their 2003 book, Mindreading , that “imagination is a distinct mental capability…and that imagination can be a source of knowledge…” Imagination relies on creativity and creativity is key to innovation.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Vision Edge Marketing

APRIL 9, 2024

Fader, a professor of Marketing at the Wharton School of the University of Pennsylvania, defines customer-centricity as “a strategy to align a company’s development and delivery of its products and services with the current and future needs of a select set of customers to maximize their long-term financial value to the firm.”

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Tony Zambito

OCTOBER 12, 2020

Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Commerce models that have been relied on for the past twenty to thirty years are giving way to a new robust era of digital commerce. Digital Commerce Experience Matters As Much As Customer Experience.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. This builds on the boosting of its digital commerce and data competencies through the acquisitions of Sapient and Epsilon. In your inbox.

Paid Search Agency 91

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 91

Martech

APRIL 26, 2024

Digital humans: Digital actors changing the dynamics of celebrity and performance. My work on an AI-driven education platform showcased this capability. As someone who has spent years exploring AI’s creative potential, I can attest to its remarkable world-building capabilities.

Marketing AI 86

Marketing AI Storytelling Content Budget Programs 86

ClickZ

APRIL 7, 2024

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

Acquisitions 59

Acquisitions Hubspot Analytics Marketing Automation Services 59

Martech

OCTOBER 18, 2023

Graphic from Hero Digital B2B Buyer’s Report. Dig deeper: 15 cutting-edge tools every B2B marketer should know What buyers don’t want. Buyers are looking for companies that are continuously innovating and improving their digital capabilities. Used with permission. Why we care. Get MarTech!

Vendors 119

Vendors B2B Fulfillment eCommerce 119

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. What is Google Marketing Platform? Why we care. Get MarTech!

API 98

API Doubleclick Google Marketing Analytics Tools 98

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Marketing AI 107

Marketing AI Contingency Planning Work Management Digital Transformation 107

xiQ

MARCH 27, 2024

These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot experiences or through AI-driven third-party applications.

Digital Asset Management 115

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 115

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. DEP Capabilities: Start by identifying the capabilities you currently have, those you would like to have, and those that are essential for your business. Do I need a digital events platform? I am trained with MarTech content.

Enterprise Management 108

Enterprise Management Marketing Management RFI RFP 108

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Get MarTech!

Marketing AI 131

Marketing AI Enterprise Management Marketing Management Generation 131

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. Now, it’s entering the world of marketing as a tentative additional solution to the cookie crisis.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Work Management 112

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints.

Digital Asset Management 110

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 110

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog. Fuel for your marketing strategy. EXL and Quilt.AI EXL and Quilt.AI

Classified Ads 98

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 98

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Personalization. In your inbox.

Marketing AI 115

Marketing AI Media Paid Search Agency Privacy 115

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. Before his or her arrival, the company had a marketing agency that refreshed the website and updated the logo.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Walker Sands

MARCH 13, 2024

In early 2023, we announced that Walker Sands had acquired KoMarketing in an effort to expand our growing demand generation capabilities. Former KoMarketing Managing Partner Derek Edmond recently stepped into a new role overseeing our Demand Generation function, which includes paid media, SEO and marketing operations.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Alyce will operate as Alyce by Sendoso in the immediate future. Terms of the deal were not disclosed.

Fulfillment 98

Fulfillment Ideal Customer Profiles Distribution Vendors 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. It also announced generative AI capabilities for Oracle Fusion Cloud Service. ” Sales, Pinkerton told us, sits back and looks at the marketing department and thinks it’s gone crazy.

Work Management 112

Work Management Marketing Management Service Marketing AI 112

Martech

MARCH 7, 2024

This empowers businesses to enhance sales through better targeted promotions, leveraging the efficient capabilities of generative AI. Customers can now finalize orders using their digital wallets without the need to enter shipping or payment details repeatedly. Now, businesses can cater to diverse customer needs seamlessly.

Features 105

Features API Customer Satisfaction User-Generated Content 105

Binary Demand

FEBRUARY 26, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. Let’s examine AI’s capabilities in more detail.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Anyword

MARCH 28, 2024

Seamless Integration Across Your Marketing Suite The Anyword Chrome Extension is a game-changer for marketers seeking to enhance their digital content without the hassle of switching between tools. Effortlessly Access Advanced Features Embrace the full spectrum of Anyword’s capabilities directly from your browser.

Guidelines 94

Guidelines Marketing & Strategy Analytics Social Media 94

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. I guide them through updating job descriptions to better convey must-have capabilities that degree-centric language can obscure.

First-Mover Advantage 115

First-Mover Advantage Terms and Conditions Work Management Loyalty 115

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Marketing AI 103

Marketing AI Marketing Management Marketing Automation Services Planning 103

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. Digital customer success. Those requests that exceed digital capabilities will need to be swiftly routed to the right person.

Paid Search Agency 117

Paid Search Agency Companies Marketing Automation Services Touchpoints 117

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Embracing digital transformation helps companies stay relevant and meet the evolving needs of their clients.

Marketing Analytics Tools 120

Marketing Analytics Tools Digital Transformation B2B B2B Sales 120

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

Marketing AI 93

Marketing AI Work Management Marketing Management Barriers 93

Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process. Advertisers submit bids based on their targeting criteria and budget, and the highest bidder wins the opportunity to display their ad.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Advertisers can leverage these new capabilities to maximize the cost-effectiveness and performance of their campaigns. The search engine announced that this strategy would also improve: The quality of its search results.

Paid Search Agency 109

Paid Search Agency Ads Network Marketing Intent 109