article thumbnail

Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. How can your solution save time, improve efficiency, reduce costs, or increase revenue?

article thumbnail

Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. The users can track their open rates, clicks, unsubscribes, etc. Instead of saying your content is short and actionable, mention that your email list can save time and effortlessly follow the tips. Keep it short.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI in marketing: How to balance automation and the human touch

Martech

In this case, honesty means being human, genuine and transparent. For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can now automate most of our marketing efforts. It can also be used to serve our clients better.

article thumbnail

Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

While free can be great for a business, it also lowers the barrier to entry. Users’ email accounts soon became swamped with spam. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Unlike traditional mail, email was relatively free.

Opt-in 67
article thumbnail

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it.

article thumbnail

11 Stats That Make a Case for Landing Pages

Hubspot

Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them. Addressing buyer fears on landing pages can increase conversion rates by 80%.

article thumbnail

Intro to GDPR and Why It Matters to Marketers

Envy

Failure to comply can result in a penalty up to €20 million or 4 percent of the company’s global annual turnover. Take time to write a privacy policy that reflects your company’s transparency. If you comply with other data protection laws such as CAN-SPAM and CASL , you should be on your way to GDPR compliance.