HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line.

HubSpot Reports 82% Revenue Growth

Customer Experience Matrix

HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 This reflects HubSpot's aggressive moves to serve larger companies and provide expanded features for traditional marketing automation such as more robust email and lead nurturing.

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon's Big Week, and More Tech News You Need

Hubspot

Over the past week, the social media has experienced a number of ups and downs, starting with the announcement of new transparency efforts that allow users to view a Page's active ads, as well as additional information about the Page (even if it isn't running any ads). The new bill will require companies storing significant quantities of personal data -- for instance, Facebook -- to add even more transparency around what data is collected, along with potential new consumer opt-out rights.

Lead Forensics vs Hubspot vs Leadfeeder

Leadfeeder

An in-depth comparison of how Leadfeeder compares to two other platforms, Lead Forensics and Hubspot for tracking what companies are visiting your website. In particular, two competing platforms we discuss with customers often are Lead Forensics and Hubspot. The chart below gives a quick comparison of Hubspot, Lead Forensics, and Leadfeeder. Leadfeeder Lead Forensics Hubspot Sales. Both Hubspot and Leadfeeder bill month-to-month.

Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Be transparent. Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase Walmart

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How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook.

The HubSpot Culture Code: Creating a Company We Love

Hubspot

We are releasing a public beta of the HubSpot Culture Code. This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. HubSpot is growing.

How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.

Hubspot Marketing Metric Workshop Series – Steps for Benchmarking Leads & Increasing Volume of Qualified Leads

ANNUITAS

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. Tuesday, August 9th, 1pm ET. Presenter: Carlos Hidalgo, The Annuitas Group.

From the Desk of Patty McCord: Why I’m Joining HubSpot’s Advisory Board

Hubspot

One of those companies is HubSpot, and I’m excited to announce that I’m joining HubSpot’s Advisory Board this month. Why I''m Joining HubSpot''s Advisory Board. Why HubSpot? HubSpot’s culture is centered upon radical transparency and autonomy.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

Here are some top tips from great managers here at HubSpot. My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. Boomerang for Gmail is a favorite of Melissa Miller , who manages HubSpot's marketing operations team.

Best Website Design Guides and Tips of 2010

Webbiquity

How can you utilize texture, transparency, and even Twitter to spice up website design? 40 Great Examples Of Transparency In Website Design by SpyreStudios. 5 Items to Delete From Your Website Today by HubSpot Blog.

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The One Marketing Automation Guide You’ll Ever Need?

The Point

As an independent research company, TrustRadius bases their content on in-depth user reviews and takes pains to maintain both credibility and transparency in the way they rate, score, and evaluate business technology.

Best Website, UX and Mobile Design Guides and Tips of 2011

Webbiquity

Elegant and creative drop-down menus incorporating transparency, icons, shading, highlighting, color, shapes and other effects to stand out from the ordinary. 5 Common Landing Page Mistakes by HubSpot Blog. 25 Must-Haves for a Remarkable Website by HubSpot Blog.

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Awards Season is Here! Help HubSpot Pick the Nonprofit of the Year

Hubspot

In the spirit of the biggest and most exciting month for nonprofits, the HubSpot Nonprofit Program is excited to announce our first annual "Nonprofit of the Year" award nominations! HubSpot''s take: One of the least efficient ways to market is via phone. Transparency is easy and free.

Intro to GDPR and Why It Matters to Marketers

Marketing Envy

Take time to write a privacy policy that reflects your company’s transparency. If you’re using HubSpot as part of your inbound marketing campaign, you should understand how they are working on GDPR and how it’ll impact you. According to John Kelleher , HubSpot General Counsel, HubSpot will be making GDPR as easy as possible by creating a “GDPR toggle” that will allow marketing managers to easily apply all GDPR requirements to their running campaigns.

Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia

Hubspot

Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Three Reasons HubSpot Raised Another Funding Round. I’m humbled to have these three firms, whom we so respect, take an ownership stake in HubSpot.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).

Unriddled: Facebook's Big Executive Shake-Up, Microsoft Build, and More Tech News You Need

Hubspot

But throughout these events, there seems to be an undercurrent of transparency, ethics, and the responsibility of tech companies. HubSpot NewsWe all have a favorite time a year. For some, it's the winter holidays. For others, it's the entire duration of summer.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

million from Google Ventures and True Ventures as well as angel investors like co-Founder David Balter , the CEO of BzzAgent , Scott Kurnit , founder of About.com, and Dharmesh Shah , co-Founder and CEO of HubSpot.

The Internet Had a Busy Week. Here's What You Missed.

Hubspot

This is not a tough one to figure out, folks: Transparency is everything. Daily HubSpot NewsThe drama of this week’s Apple event is hardly over.

How to Improve Email Deliverability [Infographic]

Cody Ward

Improve Email Deliverability Summary: Be transparent in your subject lines and from address. Click here for more email deliverability infographics by HubSpot.

6 Powerful B2B Marketing Tools for Integrated Campaign Management

Integrate

Native integrations include Marketo, Eloqua, HubSpot, MailChimp, Pardot, Google Analytics, and many more. Native integrations include Salesforce and major marketing automation platforms such as Marketo and HubSpot.

The Front Lines of Predictive Intelligence

Ignite Tech

This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot.

Only B2B - Untitled Article

Only B2B

According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. Do not forget to consider the information store in any marketing tool like Marketo or Hubspot. Transparency .

How to Become the Best Blogger in Your Niche

Hubspot

Frequent output -- i.e. consistency -- is positively correlated with greater traffic, as indicated by HubSpot’s research. 3) Be totally transparent. If you’re more transparent than anyone else in your niche, you’ll get more readers. People crave transparency.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Ignite Tech

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics.

GDPR and the Right Side of History

Hubspot

Brian Halligan sent this note to all HubSpot employees this morning: Yesterday, I got three emails from vendors asking me if it is okay that they keep sending me emails. One of the things I love about working at HubSpot is that our customers are all on the sharp part of that curve, on the right side of history. HubSpot customers have made how they sell just as important as what they sell.

A Tale of Two Teamwork Apps: Microsoft Teams vs. Slack [Infographic]

Hubspot

There are two apps of this kind that are making headlines at the moment: Slack -- which, in the interest of transparency, we use here at HubSpot -- and Microsoft Teams, which is due to launch this quarter. Confession: I am a bonafide productivity junkie.

Facebook Has Launched Its Political Ad Archive

Hubspot

These latest developments come after months of efforts by Facebook to emphasize its focus on election transparency -- particularly after revelations were made that the platform was weaponized by foreign actors to spread misinformation and influence the 2016 U.S.

B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together

The Forward Observer

HubSpot , Marketo ). Instead, use data that is frequent, public and transparent. Matix and funnel graphics courtesy of HubSpot Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing?

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Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need

Hubspot

"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. asks Siva Vaidhyanathan in a New York Times op-ed, noting the statistics from Facebook's own transparency report. Each week, we highlight the top stories in a quick, scannable way and break it all down.

The Must-Have Features in Marketing Operations Software

Integrate

According to Scott Brinker , VP Platform Ecosystem at HubSpot and Editor at chiefmartech.com, there are now 6,829 MarTech solutions from 6,242 unique vendors. It can support process-related improvements such as automated lead routing and greater transparency throughout the sales funnel.

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Buffer’s perks is part of their company culture; which also includes transparent salaries.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Source: HubSpot ). Readers tend to view organizations that appear open and transparent as more trustworthy. Happy New Year! Are you leaving additional sales leads and revenues on the table?

5 Ways To Unite Sales And Marketing For Increased Revenues

The Forward Observer

HubSpot, Marketo, Eloqua, etc.). Instead, use data that is frequent, public and transparent. Graphics courtesy of HubSpot Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it.

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. Flickr Photo by HeavyWeightGeek Some rights reserved.

Moving From Traditional Website Design to Growth Driven Design

Strategic-IC

And importantly, GDD reduces the financial and resource risks presented by traditional web design; allowing cost, as well as development to be spread over time for more transparent ROI. Trialta is a Gold HubSpot Partner Agency based in Germany. Should you rethink your approach to web design? Why move from traditional web design to Growth Driven Design? Rethinking Web Design.

How Prepared Are Marketers for the GDPR?

Hubspot

HubSpot surveyed consumers in the UK, Ireland, Germany, Austria, and Switzerland about their general opinions on data privacy laws. That concern and transparency is something that a growing number of consumers will not only expect, but demand.