HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line.

HubSpot Reports 82% Revenue Growth

Customer Experience Matrix

HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 This reflects HubSpot's aggressive moves to serve larger companies and provide expanded features for traditional marketing automation such as more robust email and lead nurturing.

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon's Big Week, and More Tech News You Need


Over the past week, the social media has experienced a number of ups and downs, starting with the announcement of new transparency efforts that allow users to view a Page's active ads, as well as additional information about the Page (even if it isn't running any ads). The new bill will require companies storing significant quantities of personal data -- for instance, Facebook -- to add even more transparency around what data is collected, along with potential new consumer opt-out rights.

Lead Forensics vs Hubspot vs Leadfeeder


An in-depth comparison of how Leadfeeder compares to two other platforms, Lead Forensics and Hubspot for tracking what companies are visiting your website. In particular, two competing platforms we discuss with customers often are Lead Forensics and Hubspot. The chart below gives a quick comparison of Hubspot, Lead Forensics, and Leadfeeder. Leadfeeder Lead Forensics Hubspot Sales. Both Hubspot and Leadfeeder bill month-to-month.

Who are the Best HubSpot Partner Inbound Marketing Agencies in the San Francisco Bay Area?


So you’re looking for a HubSpot partner agency in the San Francisco Bay Area. Since we’re transparent by nature and we aren’t threatened by a little due diligence, we’ve decided to make it easy for you by putting together a list of the top inbound marketing agencies and gold tier+ HubSpot partners in the San Francisco Bay Area. Espresso B2B Espresso B2B offers everything you need to get started on HubSpot, or to take your HubSpot implementation to the.

Trust Me: Why Trust is Crucial for Business Success, and How to Built It


According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Be transparent. Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase Walmart

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How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment


Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook.

The HubSpot Culture Code: Creating a Company We Love


We are releasing a public beta of the HubSpot Culture Code. This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. HubSpot is growing.

How HubSpot Grew by 50% in 2013: A Year in Review


2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.

From the Desk of Patty McCord: Why I’m Joining HubSpot’s Advisory Board


One of those companies is HubSpot, and I’m excited to announce that I’m joining HubSpot’s Advisory Board this month. Why I''m Joining HubSpot''s Advisory Board. Why HubSpot? HubSpot’s culture is centered upon radical transparency and autonomy.

Hubspot Marketing Metric Workshop Series – Steps for Benchmarking Leads & Increasing Volume of Qualified Leads


The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. Tuesday, August 9th, 1pm ET. Presenter: Carlos Hidalgo, The Annuitas Group.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers


Here are some top tips from great managers here at HubSpot. My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. Boomerang for Gmail is a favorite of Melissa Miller , who manages HubSpot's marketing operations team.

Best Website Design Guides and Tips of 2010


How can you utilize texture, transparency, and even Twitter to spice up website design? 40 Great Examples Of Transparency In Website Design by SpyreStudios. 5 Items to Delete From Your Website Today by HubSpot Blog.

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Best Website, UX and Mobile Design Guides and Tips of 2011


Elegant and creative drop-down menus incorporating transparency, icons, shading, highlighting, color, shapes and other effects to stand out from the ordinary. 5 Common Landing Page Mistakes by HubSpot Blog. 25 Must-Haves for a Remarkable Website by HubSpot Blog.

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Awards Season is Here! Help HubSpot Pick the Nonprofit of the Year


In the spirit of the biggest and most exciting month for nonprofits, the HubSpot Nonprofit Program is excited to announce our first annual "Nonprofit of the Year" award nominations! HubSpot''s take: One of the least efficient ways to market is via phone. Transparency is easy and free.

Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia


Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Three Reasons HubSpot Raised Another Funding Round. I’m humbled to have these three firms, whom we so respect, take an ownership stake in HubSpot.

The One Marketing Automation Guide You’ll Ever Need?

The Point

As an independent research company, TrustRadius bases their content on in-depth user reviews and takes pains to maintain both credibility and transparency in the way they rate, score, and evaluate business technology.

Intro to GDPR and Why It Matters to Marketers

Marketing Envy

Take time to write a privacy policy that reflects your company’s transparency. If you’re using HubSpot as part of your inbound marketing campaign, you should understand how they are working on GDPR and how it’ll impact you. According to John Kelleher , HubSpot General Counsel, HubSpot will be making GDPR as easy as possible by creating a “GDPR toggle” that will allow marketing managers to easily apply all GDPR requirements to their running campaigns.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid


There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).

Unriddled: Facebook's Big Executive Shake-Up, Microsoft Build, and More Tech News You Need


But throughout these events, there seems to be an undercurrent of transparency, ethics, and the responsibility of tech companies. HubSpot NewsWe all have a favorite time a year. For some, it's the winter holidays. For others, it's the entire duration of summer.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

million from Google Ventures and True Ventures as well as angel investors like co-Founder David Balter , the CEO of BzzAgent , Scott Kurnit , founder of, and Dharmesh Shah , co-Founder and CEO of HubSpot.

The Internet Had a Busy Week. Here's What You Missed.


This is not a tough one to figure out, folks: Transparency is everything. Daily HubSpot NewsThe drama of this week’s Apple event is hardly over.

GDPR and the FinTech Industry: What Marketers Need to Know

Marketing Envy

2 - Update your privacy policy – Draft a policy that highlights your company’s transparency. We use HubSpot for most of our inbound marketing campaigns because hands-down it has easy-to-use GDPR compliance pre-settings to ensure that every contact entering the database has a legal basis.

The Front Lines of Predictive Intelligence

Ignite Tech

This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot.

Only B2B - Untitled Article

Only B2B

According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. Do not forget to consider the information store in any marketing tool like Marketo or Hubspot. Transparency .

How to Become the Best Blogger in Your Niche


Frequent output -- i.e. consistency -- is positively correlated with greater traffic, as indicated by HubSpot’s research. 3) Be totally transparent. If you’re more transparent than anyone else in your niche, you’ll get more readers. People crave transparency.

From ABM to ABB: How to Get Marketing and Sales Right with an Account-Based Approach


Specifically, ABM suffers from the black box problem, wherein there is little transparency about the data used to pursue these efforts. One that is transparent, simple, and comprehensive across technology, process, and people. Data is transparent and rational. Transparent.

6 Powerful B2B Marketing Tools for Integrated Campaign Management


Native integrations include Marketo, Eloqua, HubSpot, MailChimp, Pardot, Google Analytics, and many more. Native integrations include Salesforce and major marketing automation platforms such as Marketo and HubSpot.

How to Improve Email Deliverability [Infographic]

Cody Ward

Improve Email Deliverability Summary: Be transparent in your subject lines and from address. Click here for more email deliverability infographics by HubSpot.

A Tale of Two Teamwork Apps: Microsoft Teams vs. Slack [Infographic]


There are two apps of this kind that are making headlines at the moment: Slack -- which, in the interest of transparency, we use here at HubSpot -- and Microsoft Teams, which is due to launch this quarter. Confession: I am a bonafide productivity junkie.

GDPR and the Right Side of History


Brian Halligan sent this note to all HubSpot employees this morning: Yesterday, I got three emails from vendors asking me if it is okay that they keep sending me emails. One of the things I love about working at HubSpot is that our customers are all on the sharp part of that curve, on the right side of history. HubSpot customers have made how they sell just as important as what they sell.

Facebook Has Launched Its Political Ad Archive


These latest developments come after months of efforts by Facebook to emphasize its focus on election transparency -- particularly after revelations were made that the platform was weaponized by foreign actors to spread misinformation and influence the 2016 U.S.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Ignite Tech

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics.

Ask a Content Strategist: What Should You Focus On When You’re a Team of One?


For most smaller companies, HubSpot is the easiest to plug in and get working. Calendar and workflow: These tools are important for your own sanity and organization, but they also provide transparency to other teams you work with (sales, demand gen, accounts, etc.)

B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together

The Forward Observer

HubSpot , Marketo ). Instead, use data that is frequent, public and transparent. Matix and funnel graphics courtesy of HubSpot Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing?

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5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Buffer’s perks is part of their company culture; which also includes transparent salaries.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Source: HubSpot ). Readers tend to view organizations that appear open and transparent as more trustworthy. Happy New Year! Are you leaving additional sales leads and revenues on the table?

B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. Flickr Photo by HeavyWeightGeek Some rights reserved.

Sick of Dealing With a Messy Office? 10 Free Posters & Badges to Help You Fight Back


HubSpot, for all of its charms, is not immune to the messy office kitchen either. To that end, I turned to Tyler Littwin , our talented senior graphic designer at HubSpot. Whoever said “cleanliness is next to godliness” hasn’t spent much time in office kitchens lately.

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5 Ways To Unite Sales And Marketing For Increased Revenues

The Forward Observer

HubSpot, Marketo, Eloqua, etc.). Instead, use data that is frequent, public and transparent. Graphics courtesy of HubSpot Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it.

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How Prepared Are Marketers for the GDPR?


HubSpot surveyed consumers in the UK, Ireland, Germany, Austria, and Switzerland about their general opinions on data privacy laws. That concern and transparency is something that a growing number of consumers will not only expect, but demand.

What I Learned In A Year of B2B Social Media Marketing

MLT Creative

Luckily under the patient guidance of the MLT staff, and some of Hubspot's certification courses I learned the basics quickly and managed not to embarras the company too bad. In this post I will be sharing the things I learned from my first year of social media marketing.