Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. Dig deeper: 4 tips to get the most out of CTV advertising It provides powerful targeting capabilities, improved engagement, increased reach and access to detailed campaign metrics to inform future advertising decisions.

Paid Search Agency 79

Paid Search Agency Ads Campaigns Cable 79

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. By factoring in these costs, you’ll get a clearer picture for calculating ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JULY 7, 2020

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. Assign fixed costs to each campaign. So, which metrics matter the most in terms of ROI?

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success. There are 5.59

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. If you are still pausing, pondering, and guessing the answer to this question then it’s time to refine your measurement criteria or techniques. What percentage of total website traffic is coming from your email marketing campaigns?

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media.

Social Media 174

Social Media ROI Media Branding 174

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

PureB2B

JUNE 24, 2022

Because although smooth execution is vital to marketing campaign effectiveness, staying on top of performance is what secures your future success. By identifying the tactics that had the biggest impact on your key performance indicators (KPIs)—both positive and negative—you can optimize all future campaigns to generate even greater returns.

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. In today’s hyper-connected world, relevance is the secret sauce differentiating a memorable campaign from a forgettable one. How automation boosts ROI Automation is your ROI jetpack.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Relevance ROI 117

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Martech

NOVEMBER 4, 2021

That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. How to measure content marketing ROI and ROE. More from the MarTech Conference >> Use a content return on effort measurement framework. What’s more, it makes ROI measurement much more difficult.

ROI 143

ROI Content Marketing Planning Gartner 143

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 132

ROI Process Personalization Lead Ranking 132

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI Organization Top of Funnel B2B 62

SocialPilot

FEBRUARY 6, 2024

However, creating an influencer marketing campaign that yields great results is easier said than done. The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies.

Marketing Budget 81

Marketing Budget ROI Marketing & Strategy Marketing Strategy 81

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

6sense

FEBRUARY 17, 2022

Key Performance Indicators (KPIs) are powerful metrics that enable B2B sellers to track the progress of their marketing campaigns more efficiently. However, using traditional KPIs on ABM campaigns is never enough. . Choosing select ABM KPIs can guide your campaigns more appropriately. ROI is one of the most important ABM KPIs.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

markempa

JANUARY 13, 2014

Tweet How do you measure the return on investment of a LinkedIn InMail campaign? The main goal is to drive revenue, so the absolute best measurement [is] did we actually close business and have some significant opportunities come out of it,” Meagen said. Multichannel Marketing: 6 challenges for planning complex campaigns.

Social Media 120

Social Media Linkedin ROI Campaigns 120

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it. Marketers’ Shift Toward More Personalization.

ROI 156

ROI Studies Personalization Touchpoints 156

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. Segment and Personalize Your Emails When you send a similar message to your email list, you forego the opportunity to get optimum returns in your campaigns. Therefore, mobile optimization is critical to maximizing your email marketing ROI.

ROI 102

ROI Email Marketing Marketing Strategy Marketing & Strategy 102

Outgrow

MARCH 30, 2021

How to Measure the Success of a Demand Generation Campaign? That’s exactly what happens when you don’t measure the performance of your demand generation campaign. 66% of B2B marketers said that improving their ability to measure and analyze their marketing impact was a top priority. Let’s learn about them?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 98

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Identify influencers with a track record of successful campaigns in [specific industry or product category].

Sales Management 87

Sales Management ROI Planning Work Management 87

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. But, unfortunately, it’s tough to measure the value of furniture on its own. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Oktopost

APRIL 29, 2024

Targeted advertising: Craft specific campaigns by understanding how to talk about the solution you provide. Measuring campaign effectiveness: Social intent data can help measure how well your ABM campaigns are resonating with your target accounts. How can marketers use social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

ActiveDEMAND

JANUARY 17, 2023

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Additionally, determining the return on investment (ROI) for marketing campaigns can be a complex task. Some provide only a way to visualize the campaign funnel. They may also include editing ability to optimize campaigns quickly and easily.

Marketing Funnels 75

Marketing Funnels Advertising Agencies Paid Search Agency Top of Funnel 75

Benchmark Email

AUGUST 22, 2023

The ability to measure the Return on Investment (ROI) for marketing campaigns has become an indispensable skill, enabling businesses to optimize their strategies, allocate resources wisely, and drive sustainable growth.

Allocation 52

Allocation ROI Tools Advertising Benchmark 52

SmartBug Media

APRIL 9, 2019

Just last year, over 40 percent of companies surveyed as a part of HubSpot’s State of Inbound initiative shared that one of their top marketing challenges was proving the ROI of their marketing activities. Here’s what I look at to determine the effectiveness of inbound campaigns: How Visitors Reached the Campaign.

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? More specifically to influencer marketing – how can you measure the return on a relationship?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). Why Return on Investment (ROI) Matters So Much. Revenue and Expenses.

PPC 98

PPC Positioning ROI Advertisements 98

SmartBug Media

JUNE 3, 2021

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content. Campaign Revenue.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Only B2B

JULY 8, 2021

Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . The typical challenges people face in their email marketing campaigns are: > How to ensure my emails are not lost in promotional emails? How to increase click/open rate of my email campaign? Day and Time To Send Email.

ROI 118

ROI Email Marketing Practices B2B Marketing 118