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What is viral marketing (and does it actually work in 2020)?

Sprout Social

How does viral marketing work, though? The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Marketers should keep these in mind when trying to assess whether or not a campaign has the potential for some serious buzz. They’re organic.

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Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Content rules!&# ~ Ann Handley and C.C. And, a lot of work. Tweet This!

Rules 100
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How Awareness and Empathy Can Improve Your Job Performance

Marketing Insider Group

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. HBR reports that the “consequences of working with unaware colleagues include increased stress, decreased motivation, and a greater likelihood of leaving one’s job.”.

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Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

Marketing Insider Group

Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. Tips and advice for working from home and managing remote teams. There are really no rules for this type of content. Image source: [link].

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What’s All The Buzz About AI at Dreamforce?

Leadspace

A conveniently-timed and highly informative Fortune article published last week provides a succinct definition of AI: AI is, in the broadest term, ­applying to any technique that enables computers to mimic human intelligence, using logic, if-then rules, decision trees, and machine learning (including deep learning).”

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You are a hero.

Rules 100
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Prognostications, Predictions and Hot Topics for 2020

Biznology

10 years out, no more Glassdoor, no more striving for work-life ‘balance” and burnout plaguing the workforce. perhaps this is more of a wish) There will be transparency for employers of choice and contract end-using companies of choice where culture, total and flexible rewards, and authentic work models rule the day.