The power of livestream marketing: Engaging audiences and creating buzz
SmartBrief - Marketing
FEBRUARY 27, 2024
By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Apple creates such a buzz with fans that its annual iPhone launch event is “like the Super Bowl for many consumers,” according to an analyst from Wedbush Securities.
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