Remove Buzz Remove Promotion Remove Public Relations Remove Youtube
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The Power of Micro-Influencers: Leveraging Authenticity in Influencer Marketing Campaigns

Bluetext

In this blog post, we’ll explore the immense potential of micro-influencers and how they can be leveraged across public relations, social media, content marketing, and video campaigns. Authenticity in Public Relations Public relations is all about building and maintaining a positive image for a brand.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Promote your paper within your blog’s sidebar or widget. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Now what?

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Promoting the post: This step isn’t mandatory, but it sure helps a lot. These public relations (PR) firms let you publish press releases online.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

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Social media marketing isn’t a popularity contest

Biznology

The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. Creating Buzz: An example of creating buzz through social channels comes from Ford Motor Company and their Fiesta Movement campaign behind the U.S. launch of their Fiesta model.

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Is Your Web Content a Marketing Liability?

Marketing Craftmanship

Distracted by all the social media buzz, it’s easy for a company to lose sight of the fact that their website remains the mother ship of brand expression and commerce. With apologies to poet Robert Browning, when it comes to website content, less is absolutely more.