Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

SEPTEMBER 24, 2021

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. The responsive reputation Taylor built with her fans on Tumblr carried over on Twitter and, most recently, TikTok. You don’t need to be everywhere or the first to an emerging network. There were five posts in the fence.

Communities 110

Communities Lead Ranking Class Buzz 110

SendX

MAY 30, 2019

Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. It’s vital that you leverage your existing network.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. But Twitter is a social tool, not a broadcasting medium. Retweeting is a key part of the social interaction on Twitter. Answer them?

Twitter 100

Twitter Broadcasting Digg Social Media 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 55

Twitter Promotion Tips Television marketing 55

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Guest post by Rosemary McKee. Build Hype for your Event.

Social Media 204

Social Media Promotion Creativity Media 204

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. You can see it everywhere.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

ClearVoice

OCTOBER 9, 2018

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. In their city.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ’” — Boris Jabes , co-founder Same for Hex : “ A few of our first 10 customers were from our network. We networked aggressively on LinkedIn with our alma mater networks etc.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

MARCH 23, 2010

There’s no doubt that Twitter is a phenomenon. It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. How can you optimize your organization’s use of Twitter? Twitter Tips & Tactics. The Twitter Guide Book by Mashable. ?????

Twitter 100

Twitter Best Practices Digg PR 100

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. During the event the fans could also capture their own experiences and see themselves on the Jumbotron, which created a lot of good user generated content and buzz.

Buzz 100

Buzz Brand Identity Branding Mobile Marketing 100

Oktopost

JULY 2, 2020

Catch a conversation by searching for B2B Marketing Now. Listen to the podcast: Watch the live broadcast: In today’s modern marketing and sales functions, nothing happens in the SaaS industry without the customer. There’s a lot of buzz around social selling and for good reason.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Sprout Social

FEBRUARY 1, 2022

Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. By early December, #dailyWordleClub emerged on Twitter for users to recount their victories, defeats and starting word strategies. Brands get in on the game.

Peer-to-peer 92

Peer-to-peer Social Media Communities Buzz 92

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. Blackberry now accounts for just 3% of the market. ( Heidi Cohen ). Digital Buzz Blog ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

ClearVoice

MAY 24, 2023

SparkToro’s CEO Rand Fishkin has over 450,000 Twitter followers and 150,000 followers on LinkedIn. For example, not too long ago, everyone in content marketing was talking about Chat GPT. If you’re in a vast industry like marketing, it can be tricky to prove you’re an expert.

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Don’t want to follow Twitterers who aren’t following you?

Social Media 100

Social Media Tools Buzz Media 100

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 101

Viral Marketing Work Management Planning Paid Search Agency 101

Tomorrow People

FEBRUARY 5, 2013

This post will tell you everything you need to know about integrating a community manager into your marketing department. 2) Listens to the Buzz. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

This post will tell you everything you need to know about integrating a community manager into your marketing department. 2) Listens to the Buzz. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Optinmonster

NOVEMBER 3, 2021

If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter. Use the Social Media Networks Your Audience Uses.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Parse.ly

AUGUST 22, 2019

My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing. This will give us a sense of scale in the measurable* social media market. . * The promise of audience reach. billion MAUs.

Social Media 81

Social Media Traffic Media Privacy 81

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing. Virtual events.

Trends 111

Trends Planning Work Management Marketing Management 111

Outbound Engine

JULY 21, 2020

This unique form of advertising cannot be purchased with even the largest marketing budget, yet its influence on would-be customers is so large it is nearly incalculable. So how do you generate the buzz you need to differentiate your brand and boost demand for your services? Engage on social media. Reach out to past customers.

Word of Mouth 52

Word of Mouth Small Business Marketing Advertisements Advertising 52

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

ClearVoice

FEBRUARY 22, 2021

Slashed budgets, nervous entrepreneurs worried about their bottom line, and clients unwilling to sign long-term contracts threw plenty of content marketers, SEO writers, and other experts into a tailspin. And she also kept up with her personal network and took note of career moves. “I increased my hourly input.”

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. And, each time this happens, marketers wonder, "Which of these social media channels should I use in my strategy? What We Know About Twitter Spaces. How Twitter Spaces Works.

Social Media 98

Social Media Social Marketing Media Planning 98

Convince & Convert

JUNE 6, 2014

The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. They send out between 2,500 and 3,000 posts per week and have 174 Twitter handle s for specific localities. Nick says, “It’s truly connecting the world in a social space all tied back to this one event.”

Social Media 146

Social Media POS Media Skype 146

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Build Twitter Lists. Before an Event.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? Live video seemed destined to be a huge focus for social media and for marketing strategies. Almost all of the major social networks have live video in some form. Case in point ….

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65