Marketing Insider Group

OCTOBER 27, 2020

A post-event webpage complements the purpose of your overarching virtual event webpage. While the event page empowers prospects to attend an event, a post-event webpage shows the highlights of the experience. Post-event social media engagement is effective for keeping the event buzz alive.

Lead Scoring 308

Lead Scoring Lead Ranking Tips Leads 308

Launch Marketing

FEBRUARY 14, 2024

This research will also help you uncover key priorities and pain points that will guide your messaging and marketing efforts. One way to do that is to focus on the product benefits, not the features. Let’s dive into the key marketing elements for a MedTech product launch. Think of the basics for the campaign.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Webbiquity

APRIL 19, 2018

Trade shows are packed with booths that feature eye-grabbing displays. You can also feature client testimonials at your booth to illustrate the value of your products and service. Failure: No Social Media Buzz. Make sure that you consider every small detail to ensure that your brand is putting its best food forward.

Trade Show 182

Trade Show Buzz Work Management Impressions 182

ClickZ

OCTOBER 6, 2020

The stakes are being raised and attendees – and speakers – will expect a consumer-grade experience when it comes to mobile, virtual, polling, Q&A, messaging, networking, video delivery and all the other dynamic features that are essential to creating a digital experience that feels like an event.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 95

Examples Brand Identity Branding Banners 95

markempa

MAY 8, 2007

Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers! Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

SmartBug Media

OCTOBER 30, 2020

Look for a platform that has integrated engagement features such as live polls, quizzes, chat functionality, and so on. As mentioned above, the ability to utilize a pre-recorded presentation is a feature to look for when choosing a platform. But, you also want to practice using the platform that will be running your event.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

SnapApp

NOVEMBER 15, 2018

Marketers who focus on better leveraging the impact of their event marketing will be better equipped to grab prospect attention and convey the value that convinces them to engage with a brand further, travel through the sales cycle, and reach a buying decision. Be a Voice for the Event on Social Media . Take a look: 1.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Scoop.it

MAY 4, 2023

Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. Invite them to speak at your event or offer them a VIP pass. Ensure to give them a personal link to share with their followers for an event discount.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Social and Alternative Search Engines.

Social Media 100

Social Media Tools Buzz Media 100

SpotMe Blog

JULY 25, 2021

Fortunately, event planners have many innovative options today when choosing virtual event software that packs a punch. Features can include: Live or on-demand content. Content can be accessed on a computer or smartphone, and virtual attendees can remain constantly connected to and updated on the event. Virtual Q&As.

Examples 111

Examples Enterprise Management Work Management Conference 111

BDB

JANUARY 12, 2024

With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. 2 It’s easy to see why they’re making these changes. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Adobe Experience Cloud Blog

APRIL 4, 2015

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.

B2B Thought Leadership 48

B2B Thought Leadership Mobile Marketing Thought Leadership Marketo 48

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Creates an Environment With Technical and Creative Features.

Work Management 52

Work Management Product Marketing Management Act-On 52

Content Standard

AUGUST 17, 2017

While immersive marketing is about bringing consumers into the story, experiential marketing is centered on fostering a personal interaction with consumers via a memorable, face-to-face experience. Such experiences are most effective when integrated with digital marketing tools. Multisensory Marketing.

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

SmartBug Media

JUNE 30, 2020

Generating buzz around the topic or topics you’ll cover in your virtual event is a great way to organically lead into promoting it. Think of these as the digital replacements for the physical elements of an in-person event: your event center, your conference rooms, even down to your stage and PA system.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SnapApp

AUGUST 22, 2018

Marketers often spend a disproportionate amount of their demand generation marketing budget on events, and with good reason — they can be super effective at generating buzz and new leads for your brand. See the app in action.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

SnapApp

AUGUST 22, 2018

Marketers often spend a disproportionate amount of their demand generation marketing budget on events, and with good reason — they can be super effective at generating buzz and new leads for your brand. See the app in action.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

Bluetext

MAY 5, 2023

Tactics can and should include: emails teasing the new brand, a pre-launch event for your most strategic audiences, and a landing page for people to visit to understand how the rebrand affects them in the short and long term. Many brand launches culminate in a public event, where you unveil your new logo, mission, core values, etc.

Activities 26

Activities Tactics Brand Identity Branding 26

Hubspot

DECEMBER 19, 2016

I’ll tell you everything you need to know about Spectacles and their potential for impact on social media and content marketing -- featuring a few videos I recorded while taking them on a test run. The larger lesson for marketers here? What’s your favorite feature of Snapchat? What Are Spectacles? For Snapchat Inc.,

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

markempa

MAY 8, 2006

The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

markempa

APRIL 3, 2006

The article also features comments from my friends Mac McIntosh and Jill Konrath. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker. The article also features comments from my friends Mac McIntosh and Jill Konrath. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

JUNE 29, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

NOVEMBER 8, 2005

" The interview is featured in the November 8, 2005 issue of Marketing2IT. " The interview is featured in the November 8, 2005 issue of Marketing2IT. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. Read How to Nuture Leads article on Marketing2IT.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 23, 2005

MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year. MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year. The article is geared for individuals like sales people, entrepreneurs and professionals who have to do lead generation for themselves.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JUNE 16, 2006

He features my recent book launch as a direct to consumer news release case example. He features my recent book launch as a direct to consumer news release case example. The key is that you need to listen first, ask the right questions, participate and be relevant.

PR 120

PR Lead Generation Rules Generation 120

markempa

FEBRUARY 28, 2007

Features and benefit are cool, but sooner than later everyone’s car has the same features anyway. Features and benefit are cool, but sooner than later everyone’s car has the same features anyway. It’s what people remember and identify with. It’s what people remember and identify with.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 7, 2005

BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. Ten times more people call now.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. Exactly none. Live interviews. Product-specific information?

Webinar Metrics 127

Webinar Metrics Top of Funnel Planning Advertising Agencies 127

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144