SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. The simplest activities can generate the most buzz. Incorporating creative trade show booth ideas into your strategy can help you maximize that investment.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Sprout Social

OCTOBER 10, 2023

These giveaways can range from free, exclusive products to discounted services. Product collaborations can take various different forms, but they leverage a creator’s creativity and influence by inviting them to design or produce specialized content, or a special edition of the brand’s products.

Examples 120

Examples Campaigns Advertising Agencies Burn Rate 120

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do? Here are 30 creative ideas for your B2B video marketing. Do you have a quality assurance or testing process for your product or service that you can convey in a video?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. One-stop destination to manage all your sales, services, marketing, and analytics that is capable of fostering stronger customer relations and growth for businesses. It created a buzz among the B2B SaaS and IT industries.

Case Study 91

Case Study Case Studies Work Management Studies 91

seo.co

JANUARY 29, 2021

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . The Good: The Pros of Guest Blogger Outreach Services . What creative strategies are they applying to help your brand stand out from the competition? Some are good.

Blogger 72

Blogger Outreach Service Advertising Agencies 72

BOP Design

JULY 5, 2019

Every time you look up there is a new tool, a new buzz term, a new acronym, a new “methodology” or an extensive update to that software or social platform you use daily. Let them know that if you take on too much, you are concerned about the quality of the work going down or not providing the level of customer service clients are expecting.

Work Management 62

Work Management Creativity Marketing Management Tips 62

Marketing Insider Group

OCTOBER 20, 2020

Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. Through valuable content, you’re able to persuade your key audiences to convert and buy your products or services. Ready to develop an impactful campaign?

Webinar Metrics 334

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 334

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. 75% of B2B buyers use social media to discover new products and services. NapoleonCat: Explain How to Use Your Products/Services. Why Should B2B Companies Use Instagram Marketing?

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Martech

JANUARY 11, 2024

As marketing teams begin to see positive outcomes like increased engagement, open rates, and ROI for advertising campaigns, internal teams will also reap the benefits.

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

Sprout Social

NOVEMBER 12, 2023

A brand collaboration is a mutually beneficial partnership between two or more businesses that work together to create an experience, product or service to achieve a common goal. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. For example, e.l.f.

Brand Identity 104

Brand Identity Branding Advertising Agencies Cross-Selling 104

SocialPilot

FEBRUARY 11, 2024

Evaluate the creative quality and originality of influencers’ content, prioritizing innovation. What’s the buzz? How can we get creative with fitting [your product/service] into fun stories or posts? Need some tips on how influencers can dish out cool facts about [your product/service]. How can we blend them right?

Sales Management 91

Sales Management ROI Planning Work Management 91

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. The possibilities are endless—how creative can you get?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Bluetext

DECEMBER 8, 2023

This past Thursday creatives around the world kept their eyes out for a highly anticipated announcement: the 2024 Pantone Color of the Year. All the buzz around the fuzz got our creative wheels spinning, what was Bluetext’s color of the year? Ultimately, we here at Bluetext feel 2023 has been a year of creative success.

Paid Search Agency 41

Paid Search Agency Advertising Agencies Buzz Forecasting 41

Marketing Insider Group

DECEMBER 17, 2019

Have fun with your marketing, and don’t be afraid to show a little creativity. Experiment, Be Creative, and Don’t Take Yourself Too Seriously. Be creative. Of course, it’s still important to get across why buying your product or service makes good business sense. Quick Takeaways. B2B doesn’t need to be boring.

Tactics 264

Tactics B2B Marketing Work Management Planning 264

Stevens & Tate

DECEMBER 4, 2023

Street Art and Murals: Commissioning local artists to create street art or murals that incorporate your brand can be a visually striking way to engage with the community and generate buzz around your products or services.

Advertising Agencies 90

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 90

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. The possibilities are endless—how creative can you get?

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Sana Commerce

JUNE 14, 2024

While GenAI may generate the most buzz with ChatGPT and Dall-E taking the internet by storm, predictive AI tools are advancing just as rapidly and providing major improvements to B2B e-commerce services. Again, generative AI can come into play to eliminate this tedious, non-creative work.

Practices 52

Practices B2B Budget Programs Customer Satisfaction 52

Webbiquity

MARCH 10, 2020

The latter focuses on the pain-points your product or service can solve. Keep the data easily digestible, with an attractive layout and creative imagery to support it. For creating quick buzz around something, few incentives can match the appeal of free stuff! Sweepstakes and Contests.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. Businesses today have a ton of creative freedom when it comes to promotions. Create buzz with a contest or giveaway.

Campaigns 132

Campaigns Planning Paid Search Agency Advertising Agencies 132

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

FEBRUARY 17, 2021

A business generally considers creating a microsite when they’re launching a new product, service or brand that they consider big enough and special enough to merit a space of their own on the web. Because you have a new product, service or brand that you consider big enough and special enough to merit an online home of its own.

Microsite 98

Microsite Landing Pages Case Studies Buzz 98

Digilant

FEBRUARY 20, 2024

As Mother’s and Father’s Day draw near, the advertising world buzzes with activity, aiming to tap into the sentimental value of these occasions. For Mother’s Day, 31% of consumers planned to gift an experience, and 46% showed interest in subscription services, indicating a desire for more meaningful and enduring gifts.

Multi-Channel 52

Multi-Channel Planning Paid Search Agency Marketing & Strategy 52

Martech

SEPTEMBER 30, 2022

Disruptive marketing is about more than just creating a buzz. A tough market and continually changing global demands mean that brands need to get more creative and think outside the box to stand out from the 1000s of marketing communications customers receive daily. It’s about taking risks and trusting your intuition. In the U.S.

Marketing AI 124

Marketing AI Campaigns Ad Building Paid Search Agency 124

Convince & Convert

NOVEMBER 19, 2013

The content has to be brand-relevant and current but not a buzz wedge. To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge).

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? As a result, we have more freedom to turn to higher-value work—from bigger-picture creative thinking to deep strategy and relationship building. Sales AI is also gaining momentum for sales and service.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Martech

NOVEMBER 15, 2023

With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Combining social media, influencer collaboration and creative content marketing, companies can increase their brand visibility and drive more customer engagement.”

Act-On 111

Act-On Trends Paid Search Agency eCommerce 111

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Webbiquity

FEBRUARY 7, 2020

While they will still exist, particularly for service businesses, local markets for many offerings are now coming together and forming a global market where anyone can order anything from anywhere. The Start-up Buzz. We’ve seen dramatic advances communications, automation, and measurement technologies.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Marketing Insider Group

JUNE 22, 2020

Rather than repeat the brand’s colossal misstep, Coke’s new CEO kept the flagship product and created new content to showcase its non-sparkling beverages, using influencers, employee messaging, and even Indiegogo to create buzz. The lesson: think about your audience and what they want. Create content in the formats they want.

Content Marketing 255

Content Marketing Brand Identity Branding Marketing Agencies 2 255

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Granting the social team more creative freedom.

Brand Identity 103

Brand Identity Branding Communities Viral Marketing 103

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

Brand Identity 121

Brand Identity Branding Word of Mouth Social Media 121

Choozle

AUGUST 26, 2021

Two days ago, we had a bustling full house — meeting rooms were full, team lunches were had together, and there was a constant buzz of conversation and collaboration. Today is an “off” day in the Choozle office, meaning team members have the ability to work from home — and the silence is almost as loud as the prior buzz of the full office.

Buzz 109

Buzz Work Management Fulfillment Touchpoints 109

Convince & Convert

AUGUST 13, 2015

Get Really, Really Creative Content. Creative content marketing creates buzz. This content generated a great deal of buzz, reaching 2.2 HD Vest is a financial services firm that provides office support and broker/dealer operations for 4,500 independent financial advisors across the country.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

Circle Studio

FEBRUARY 7, 2018

Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want. Don’t wait until the tradeshow to start generating buzz, get buzzing before the event. Plan far in advance.

Marketing Strategy 128

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 128

Tony Zambito

OCTOBER 23, 2018

At the risk of being a buzz killer, there is something amiss about all of this that may not be that great. This is rapid decision making among a network of stakeholders who are invested in getting a resolution or in acquiring services or solutions. Sales Transformation. CX Transformation. Customer Engagement Transformation.

Digital Transformation 184

Digital Transformation Buyer Personas Work Management Marketing Management 184

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. But some naysayers say it’s cheating, plagiarizing and killing the creative process. AI-powered transcription services take it further by converting audio or video content into text.

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. AI algorithms can provide valuable insights, but they cannot replace the human touch in terms of creativity, intuition, and empathy. It seems everyone is making AI announcements these days.

Media Plans 91

Media Plans Media Advertising Agencies RFP 91