Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. One way is through brand advocacy.

Brand Identity 128

Brand Identity Branding Word of Mouth Social Media 128

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We knew we were onto something. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

markempa

MARCH 6, 2006

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. Most people, no matter how excited they are at the.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

DivvyHQ

MAY 29, 2019

Through coordination with your events team, you learn that there’s a conference coming up that would be perfect for promoting the launch. You should now probably get your PR, Email Marketing and Social teams involved to get the media kit together, and all the content assets assembled to drive buzz during the event.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

Convince & Convert

JUNE 24, 2013

I first spoke about it at the inaugural Content Marketing World conference in 2011 (note: I’m keynoting this year’s affair. My publicists, Mark Fortier and Norbert Beatty at Fortier PR , who continue to ring the bell for Youtility, generating lots of buzz and coverage. Use code “CONVINCE” for a discount).

Paid Search Agency 142

Paid Search Agency Lock-In Buzz Amazon 142

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Email Promotion. These emails are highly shareable and get people’s attention.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

KoMarketing Associates

APRIL 24, 2014

Casie Gillette has presented at several conferences with regards to this topic. Finally, don’t forget the PR impact of a creative media advertisement, regardless of intended medium. Here are two of her more recent presentations. Social Media: Integrating Paid, Earned, and Owned Media (via ad:tech San Francisco ).

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Biznology

JULY 17, 2018

What the client wants is a minimum of 550 words in all the posts her influencers write, because the client is smart and wants the search benefits of these reviews in addition to the buzz marketing effect these posts have on the influencer’s friends, followers, readers, watchers, lookers, Friends, and Subscribers. “So Sue Me!”

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Convince & Convert

SEPTEMBER 22, 2010

The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers. Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Social media is the new PR.

Social Media 100

Social Media Peer-to-peer Media PR 100

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Convince & Convert

MAY 12, 2010

Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. It's mostly based on buzz and mass popularity. What separates 'social' now from what has come before is that it got buzz, got cool, got popular. You'll like it.&#

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

SnapApp

MARCH 27, 2018

She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. Read more about how to create a buzz-worthy brand POV. . Congratulations, Katie. There’s no magic to it. .

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). That requires a consistency of attention that differs from most traditional agency staffing patterns.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

B2B Marketing Savvy

AUGUST 27, 2009

Twitter blurs the line between marketing, PR, web, advertising, training, etc. Conference calls, email and webex remain poor substitutes for hammering thru time-critical discussions F2F. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 World Tagged: Advertising, B2B, client, marketing, PR, social media, Twitter.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Golden Spiral

FEBRUARY 26, 2019

After we hit send, we watched on the big screen in the conference room as our inputs ran through the software. At this point, your messaging is locked in, your demo and sales deck are working well, all departments are buzzing like launch control before Apollo XI, and the finance department is losing hair, biting fingernails, or both.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Buzz Marketing for Technology

MAY 25, 2011

I have seen in my career the CMOs that come in and paint the logo a new color, redo the website and collateral system, tweak the tagline and do some PR and within 22 months we are all asking ourselves “was that really worth it?” By the way those CMOs didn’t last in the organization either!

Social Media 100

Social Media ROI Media CMO 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. October 11-12, MIMA Minneapolis, MN: Largest annual marketing and technology conference in the Midwest. Plus, it’s free.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. October 11-12, MIMA Minneapolis, MN: Largest annual marketing and technology conference in the Midwest. Plus, it’s free.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 2, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly. Example 9: Wordsmith Financial PR News Releases.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. At the end of the day, none of this is yours.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

SEPTEMBER 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118