Martech

FEBRUARY 5, 2024

Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. Personal contacts through focus groups, telephone surveys and the like are more expensive. factor Always tell people why you’re asking for their opinion.

Ideal Customer Profiles 129

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 129

KoMarketing Associates

JUNE 7, 2018

In the case of content creation, many marketers assume that because we know a lot about our industry, others looking to buy from us are just as educated on a topic. Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Marketing Insider Group

AUGUST 30, 2021

Think like your clients when they set out to solve a buying problem and discover each step they may take to help them on the journey. Read more about customer empathy and how to solve buying problems. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Binary Demand

APRIL 8, 2024

Here are the steps to conduct market segmentation in B2B : Identify your market criteria When segmenting your B2B market, start by determining your criteria, considering organizational characteristics and individual buying process factors.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

The Lead Agency

DECEMBER 9, 2020

What is their buying power, and how do they make buying decisions? Motivations, Goals & Objectives: What drives their buying decisions? Forums can also be used to pay attention to what people are saying, which can give your business direction as to their opinions, motivations and challenges.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. But it also comes with high rewards—more than half of consumers are likely to consider buying from brands that are transparent. Social media is an always-on focus group.

Social Media 140

Social Media Media Privacy Transparency 140

Navigate the Channel

MARCH 13, 2023

Feedback goes far beyond just opinion. HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). (True for any company.) What is Net Promoter Score (NPS)?

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. But are marketers buying in? . Your audience is out there, and they’re voicing their thoughts and opinions on social. Need insight into an emerging trend? The reach is just insane.

Viral Marketing 119

Viral Marketing Network Marketing Fulfillment eCommerce 119

Marketing Insider Group

AUGUST 30, 2021

Think like your clients when they set out to solve a buying problem and discover each step they may take to help them on the journey. Read more about customer empathy and how to solve buying problems. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Martech Advisor

DECEMBER 6, 2019

Gone are the days where you buy a domain, create a simple static website, and hope people will flock to your store. The research involves feedback and opinion from consumers, which can be done in-house or by a third-party. It's usually done via product testing, focus groups, and surveys. How Does Market Research Work?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hubspot

SEPTEMBER 17, 2020

A thoughtfully curated panel allows you and the team to hear from a diverse set of customers, offering a breadth of experiences and opinions.". Once you've found customers that can offer a wide range of perspectives and opinions, it's time to host the panel. Did you have to convince stakeholders to buy?

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. It can be easy to assume that you know best.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Oktopost

MARCH 22, 2022

People are more likely to buy products they learn about from trusted friends rather than those they see in ads. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. People buy from people, and a great adventure starts with a great experience.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Oktopost

SEPTEMBER 21, 2020

These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t?

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). We don’t have the luxury of clear cause and effect — of direct conversations followed by ink on a contract. But that’s a term built on fast, straightforward conversions.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. Management buy-in is super-critical. A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. With billions of daily messages reflecting the candid thoughts and opinions of the world, in real-time, social listening can provide the answers to any question a business might be facing.

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

Brandwatch Marketing

NOVEMBER 19, 2018

You can have a stellar product, and a great team building it, but if the market isn’t there to buy, your company can’t go anywhere. The most common ways to perform market research are surveys, user tests, focus groups, and interviews. So says Marc Andreessen, cofounder of venture capital firm Andreessen Horowitz.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Provide a medium for your customers to voice their opinions.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Adobe Experience Cloud Blog

JUNE 20, 2017

Buyers are forming opinions, reaching conclusions, and influencing others well before we as marketers have a chance to “make our pitch”. You buy a pair of shoes and they donate a pair of shoes to children in need. Beyond the buyer, our existing customers today want to feel wanted and understood.

Amazon 134

Amazon Touchpoints Curation Thought Leadership 134

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Markempa

AUGUST 12, 2021

Think like your clients when they set out to solve a buying problem and discover each step they may take to help them on the journey. Read more about customer empathy and how to solve buying problems. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. It can be easy to assume that you know best.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Circle Studio

JANUARY 10, 2020

However, this viewpoint assumes that clients regularly (and always) communicate their thoughts and opinions with full transparency and candor. With that view in mind, it’s not surprising that many leaders are either skeptical or dismissive altogether of 3 rd party client research (one-on-one interviews, focus groups and surveys).

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

ClearVoice

MARCH 19, 2021

They don’t have any opinions about it, don’t realize it exists — so certainly they won’t think to buy it. But the other way of contextualizing this statement is, Lamborghini’s product is so expensive that, if the automaker were to buy primetime broadcast, they’d be paying to reach a huge audience, 99.9

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Jackie Walts

MARCH 2, 2016

In my opinion, small business is best defined as under 50 employees. For a small business, they buy what they can afford and do without when they can’t. Research any requirements to buy or use your product and make sure they can be met. I’ve heard in focus groups that that’s how they know the offer is for them).

Small Business Marketing 54

Small Business Marketing Business Budget Programs Tips 54

Hinge Marketing

AUGUST 23, 2017

Participants might include existing customers, former customers, prospective buyers, lost prospects (buyers who chose to buy from another company), and influencers. In this approach, researchers talk directly with people to gather their experiences and opinions about your business, product or other aspects of the marketplace.

Research 94

Research B2B Marketing Sample Planning 94

Convert

MARCH 22, 2022

They may be misleading, biased, and ultimately seeking to validate an existing opinion, rather than probing a problem brought to light by the quantitative data. Yes, experimentation buy-in should come from the C-suite. We are guided by data, not by anyone’s opinions of your sector or customers. COLLABORATION: ?????.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Hinge Marketing

OCTOBER 5, 2015

That means, contrary to popular opinion, we’re not entirely rational. But do not rely on one voice or the drumbeat of those who express their opinions the loudest. Should you use in-depth interviews, online surveys or focus groups? Forget the focus groups. We’re human. Here’s a hint.

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

Martech Advisor

DECEMBER 16, 2019

If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. They might even buy another product only to realize they need what you have. It could be as simple as giving a customized bookmark when people buy a book. Depict the Hero’s Journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

seo.co

MAY 11, 2021

This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods. Don’t pay attention to the extreme opinions or experiences. Instead, focus on the similarities that you find. Focus groups. DO focus on the money.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Adobe Experience Cloud Blog

MARCH 17, 2016

Indicators of program performance can include things like subjective opinion, pipeline attribution, or even something as basic as abnormal response rates. Aside from focus groups, other ways you can uncover insights for your company include surveys, internal interviews, customer interviews, and of course reports.

Budget Programs 48

Budget Programs Planning B2B Thought Leadership Allocation 48

MLT Creative

FEBRUARY 2, 2011

Scientific research can provide valuable insight into the motivation of buying behavior among B2B customers, but the very act of research can also be important in B2B marketing – and is worthy of discussion. Why focus groups? How do I do It?

Research 40

Research B2B Marketing Tips Advertising Agencies 40

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. There are too many players, stakeholders and opinionators in every organization. If your goal is to get executive buy-ins for large-scale projects, I recommend including engaging visuals in your deck. . #1 Duane Forrester , VP Industry Insights at Yext.

SEO 64

SEO Tips SERP Forrester 64

Convert

MAY 31, 2022

But it wasn’t just the product that made people buy. When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling. Remember this iconic line?

Product 52

Product Best Practices Work Management Paid Search Agency 52

Hubspot

JANUARY 18, 2012

Getting a wide range of feedback on new products and features -- whether they are easy to use, whether they are worth developing in the first place, or what should be next in your development queue -- helps keep your ear to the ground and get the all-important community buy-in for greater adoption rates at launch time. Host a Focus Group.

Social Media 28

Social Media Media Marketing Management Social Networks 28