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When and How to Use Focus Groups – Even in a Virtual World

Vision Edge Marketing

Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups? Before delving into focus groups, a quick disclaimer.

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53 Focus Group Questions for Any Purpose

Hubspot

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. Featured Resource: Market Research Focus Group Template. Download the Template.

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Framework for Conducting a Focus Group

Launch Marketing

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. Focus group sessions typically last around 1-1.5

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Self-service prevails in low-cost, low complexity buying decisions.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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How to Predict and Analyze Your Customers’ Buying Patterns

Hubspot

Each consumer follows their own set of buying patterns, whether they recognize it or not. To Starbucks, that's an established buying pattern. But if this person happened to move neighborhoods, they’d likely establish a new routine (and buying pattern). What are buying patterns? Predicting Customer Buying Patterns.

Buy 101
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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Most organizations focus on the gain customers will realize after buying their solution. Using generic buying stages is a way to get started quickly, but it really should be research based to provide the best insights. They desperately need a better understanding of how buyers buy. There are many culprits here.