Tony Zambito

JULY 6, 2011

As an individual with a background in marketing and sales, I began to think of how this could be a process to help make informed decisions not just about users but also buyers.    I wound up on a path afterward searching for a way to make buyer personas a reality. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. Developing Buyer Personas Based on Audience Insights. What’s the first thing we all say about the best content strategies?

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Launch Marketing

NOVEMBER 28, 2018

Developing buyer personas can help determine and articulate who the audience for your product is and whether they even exist. These personas can be leveraged for a successful product launch, inform your marketing strategy moving forward and ultimately can shape your long-term product roadmap. Targeted Product Launch.

Buyer Personas 61

Buyer Personas Product Trade Show Differentiation 61

Hubspot

NOVEMBER 23, 2020

More importantly, buyers don't think like each other either. Each consumer follows their own set of buying patterns, whether they recognize it or not. To Starbucks, that's an established buying pattern. But if this person happened to move neighborhoods, they’d likely establish a new routine (and buying pattern).

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Tony Zambito

AUGUST 3, 2011

This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.    In this final reflection, I offer 6 essentials to embedding buyer personas into your organization.     Then a third-party option should be explored. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

ClearVoice

MAY 29, 2023

What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities. As well as the development of data-driven personas. Some strategies you can use: Conducting surveys, interviews, and focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Tony Zambito

MAY 11, 2010

.  Over the years, businesses have come up with many means and methods to attempt to understand buyer’s current status of motivations, needs, and wants.  To deeply understand why buyers buy requires a deep understanding of buyer’s goal orientation. 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Optinmonster

JANUARY 25, 2023

Do you want to learn how to create a buyer persona? Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. What is a Buyer Persona? Why Is Buyer Persona Important? What Is a Buyer Persona?

Buyer Personas 114

Buyer Personas Template Demographics Ideal Customer Profiles 114

Circle Studio

NOVEMBER 23, 2021

One study found that, 75% of B2B clients would buy again from their supplier if that firm had omnichannel capabilities. In other words, you must focus on an individual’s needs, not take a one-size fits all approach. Moving beyond buyer personas. Putting the client at the center. Geotargeting.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

BenchmarkONE

APRIL 18, 2019

Define your buyer persona. Before you can start to figure out how your customers are making buying decisions, you need to first understand who they are. This is where creating a buyer persona comes into play. A buyer persona is a fictional representation of your ideal customer.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Hubspot

APRIL 7, 2023

Without inventory to store, you can also avoid the additional costs of buying packaging and mailing products. You can gather information through surveys, focus groups, and interviews. Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Define your buyer personas. More closed deals.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity. And, why it necessitates a rethinking.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Optinmonster

OCTOBER 17, 2023

Regardless of your interview method, your IDIs should focus on your ideal user or an existing customer. You ask each person a series of research questions and follow-ups to learn what motivates them to buy a product like yours. If so, what motivated you to buy it? These groups usually involve sample sizes of 6-10 people.

Research 98

Research Case Studies Case Study Skype 98

B2B Marketing Traction

MARCH 20, 2015

They think that all they need to do is get the word out about a product or service and people will buy. Test the market by doing research, including interviews, surveys and maybe even focus groups. the buyer persona for each type of buyer. Now choose marketing tactics that will reach your buyer personas.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

Televerde

FEBRUARY 2, 2021

However, with the modern buying cycle dominated by the digital landscape, the customer journey is much more complex. Understand the differences between your buyer personas and attract a new customer base. Build Buyer Personas and Highlight Goals. Focus groups. Interviews. Social listening.

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Paid Search Agency 61

Martech Advisor

DECEMBER 6, 2019

Gone are the days where you buy a domain, create a simple static website, and hope people will flock to your store. It's usually done via product testing, focus groups, and surveys. Define your buyer persona. Identify a portion of that persona to engage. How Does Market Research Work?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Launch Marketing

JANUARY 8, 2020

Then, dig into what their solution comes with, what their solution does that yours does not and what are their potential buying pain points that could keep customers from moving forward. To develop effective persona messages, you must first have well-developed buyer personas. First, identify who your competitors are.

Buyer Personas 79

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 79

Content Marketing Institute

APRIL 10, 2018

“A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”. Don’t be lazy.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

ANNUITAS

MARCH 19, 2013

You don’t know the buyer JACK”! Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. What steps does the buyer take when purchasing my product or service? Where do they go in the early stages?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

ConvertKit

DECEMBER 19, 2018

They also allow people to try on eyeglass frames from the comfort of their home and created a buy-one-give-one model. This is because they are the ones who will buy your product. Instead, let’s take a moment to answer some of these questions as it relates to your buyer persona. What are their likes and dislikes?

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Tony Zambito

MAY 22, 2011

What we do know today is that traditional methods of structured customer, buyer, and market research that are quantitative based cannot address the social and cultural changes taking place in our business society.    This includes the severely hindering structured methods typically associated with focus groups and surveys. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? They probably want you to think more along the lines of, “Wow, that looks cool, where can I buy one?”. One of the issues people had with Peloton’s ad was that it seemed to suggest that women need men to buy them exercise bikes. Prospects are people, too.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Buyer Personas 52

ConvertKit

DECEMBER 19, 2018

They also allow people to try on eyeglass frames from the comfort of their home and created a buy-one-give-one model. This is because they are the ones who will buy your product. Instead, let’s take a moment to answer some of these questions as it relates to your buyer persona. What are their likes and dislikes?

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

ClearVoice

APRIL 19, 2021

Online and mobile surveys as well as virtual or in-person focus groups give you a good indication of customer loyalty and uncover problems that you can address more quickly to retain customers and further new lead opportunities. Best practices for demand generation success. Marketing and sales need to work together on this process.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Outreach

APRIL 6, 2021

When you show genuine interest in your customers, they'll be more likely to buy from you again. With detailed insights into your account and sales activity, you can easily retarget potential customers and shorten the buying process. This insight will help you create a buyer persona that accurately directs your strategy.

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

LeadSquared

DECEMBER 7, 2020

The next crucial thing to do is to develop the buyer persona. A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch. A great way to filter out the potential target audience is by creating a buyer persona from the collected data.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Content Marketing Institute

DECEMBER 17, 2018

Consider this: Women’s buying power and influence drives 70 to 80% of consumer purchases. Minority consumer markets have grown faster than the buying power of whites since 2000, with the biggest increase from Asian Americans ($986 billion in 2017). Men and women make buying decisions differently. Start a focus group.

Enterprise Management 97

Enterprise Management Paid Search Agency Work Management Marketing Management 97

Tony Zambito

MARCH 25, 2011

Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. The kind of insight that reveals competitive advantages and innovative breakthroughs. What can market research do?

Research 100

Research Psychographics Buyer Personas Marketing Management 100

SendinBlue

MARCH 16, 2021

The best way to do this is to first come up with buyer personas for your business. You can create your personas based on your own customer data and market research, using tactics such as: Surveys, interviews, and focus groups Website and social media audience analytics Contact form data Insights from your sales team.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

Hubspot

JUNE 8, 2020

Reference your buyer personas.). The best sales collateral works in tandem with your buyer’s journey. Notice this list is organized by the stages of the buyer’s journey : how your prospects research your business, buy your products, and become and remain customers. Awareness Stage.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Hubspot

JANUARY 11, 2021

Would you want to turn away one in four people from buying your product simply because your ad or website was not in the right format for them? Begin with customer focus groups with the audience you are trying to reach, and you'll be surprised what you uncover. You might assume that only women buy luxury handbags.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

NuSpark Consulting

MAY 22, 2011

How and why does your buyer buy? This includes what they research during the buying process and how they act on available content. Where do your buyers hang out online? Are different content types used at different stages in the buying cycle? What are the buyers’ goals?

Lead Generation 100

Lead Generation Research Marketing Strategy Marketing & Strategy 100

SnapApp

OCTOBER 17, 2017

When you’re getting started with the research process that will define your ideal audience, your mind might go straight to building buyer personas (AKA semi-fictional representations of your ideal customer). Looking at data from credit card companies that illustrate the product/service buying habits of your target audience. .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

Hubspot

MARCH 17, 2021

You can think of it like this: if you know you want to post about a new product launch on Instagram , how will you prove to your audience that they need to buy this new product? This can be simple demographic information, like age and location, to what they like, desire, and want from the businesses they buy from.

Marketing Management 67

Marketing Management Lead Ranking Marketing & Strategy Paid Search Agency 67

EveryoneSocial

FEBRUARY 10, 2020

Tons of options like focus groups, surveys to customers or to target audiences, online research, etc. This way you can begin to build various buyer personas and truly understand your market. . The last thing you want your marketing communications to do is be outdated or not connecting with the right audiences anymore. .

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69

Hubspot

OCTOBER 28, 2013

You probably know a lot about who buys from you. Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. Psycho- what ?

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28