Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google Sites.
Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.
Essential SEO advice directly from Google
APRIL 14, 2015
This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?
Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
FEBRUARY 24, 2016
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? Is it driving business?
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. 2 Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself.
What Google Thinks about Influencer Marketing
APRIL 11, 2016
Google has issued new rules on how bloggers should behave when they have a relationship with a brand. Google’s Influencer Guardrails. Google wants bloggers who receive free products in exchange for reviews to disclose that relationship, preferably at the top of the content.
5 Must-Watch Google Webmaster Videos for the B2B Marketer
NOVEMBER 15, 2013
Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text.
Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget
Writing on the Web
JUNE 19, 2013
Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget.
PR 2015: Top 100 Influencers & Brands
JULY 8, 2015
Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We’re here to help! PageRank (Normalised). PageRank (Normalised). Business Wire. Business 2 Community. Help A Reporter Out.
7 Breaking SEO News Updates that Will Take Your Business to New Heights
DECEMBER 12, 2013
The experts at Moz report that Google typically updates their algorithm between 500-600 times each year ! To help you stay informed about the ever-changing inbound marketing landscape, here are 7 pieces of critically-important SEO news: 1. Google is Tough on Repeat Offenders.
How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
JUNE 12, 2013
Did you know Google’s search algorithm changes 500 or 600 times a year? Back in February 2011, Google introduced their Panda update, which affected around 23% of websites, devastated a number of small businesses, and changed the fact of SEO as we know it.
Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
JANUARY 22, 2014
The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. Those reasons existed way before Google and they’ll continue into the future.
The Top 200 Content Marketing Brands And Influencers
B2B Marketing Insider
NOVEMBER 17, 2014
Which could be helpful when thinking about what events, publications and partnerships any of us might be considering. PageRank (Normalised). PageRank (Normalised). Yahoo Small Business. Social Business.
MarTech: Top 100 Influencers and Brands
JANUARY 18, 2017
Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. “There’s nothing more transformational to the business bottomline than an engineer who can sell. Business 2 Community.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. Google Review Count: 6,330.
Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More
JANUARY 28, 2016
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Businesses with different domains for multiple countries can use a few different structures for those sites.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
B2B: Business to Business refers to companies that typically sell to other businesses (rather than to consumers). B2C: Business to Consumer refers to companies that typically sell to consumers (rather than to other businesses). Search engines like Google, Yahoo!
Edtech and Elearning: Top 100 Influencers and Brands
AUGUST 26, 2015
Institutions are behaving more like brands , looking to spur innovation in the same way that businesses can, utilising entrepreneurial and startup practices to improve learning. Podcasts, videos and online textbooks help facilitate this model. PageRank (Normalised).
Is Author Rank Really Relevant?
JULY 18, 2014
By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. You were told to get busy on G+.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Having a description of the image will help spiders and bots identify the image. If someone links to your site with specific anchor text, it helps search engines know what your site is about. It can also help ensure that readers who find you, are looking for your specific offer.
A Brief History of Search & SEO
OCTOBER 26, 2016
We all know it exists, and we know it’s an important part of business. And in its relatively short life, it’s matured and evolved rather quickly -- just look at how many changes Google’s algorithm alone has gone through. In other words, we believe, today’s Google. Source: Google.
11 Smart Content Marketing Tools for Every Budget
AUGUST 16, 2013
But how can you juggle running your business and creating and sharing useful content? There are plenty of free and low cost tools out there to help you not only manage, but succeed. Plus, they make it easy to notify anyone quoted in your story, to help your content get shared.
Nofollow Tags: What They Are and Why They Matter
FEBRUARY 19, 2016
Circa 2005, search engines and businesses were dealing with many consistent spam issues. Some of those included: The World Wide Web was to some extent a link-buying economy; some companies’ entire business models were based on paid links that could give them the rankings they wanted.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. 1 on Google by iMediaConnection. ** 5 Stars. The Business Of Burying Internet Search Results by NPR.
Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More
FEBRUARY 11, 2016
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Site Quality: Google’s Major Ranking Signal Explained. 302 Redirects Pass PageRank!
Fathom SEO Pulse #50: Optimizing for the Future of SEO & More
DECEMBER 17, 2015
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Large Influx This Week of Google Manual Actions?”.
SEO for B2B in 2017 – What Do You Need to Know?
NOVEMBER 9, 2016
Successful business-to-business (B2B) companies rely heavily on Search Engine Optimization (SEO) to attract larger and more profitable audiences. In 2017, there are several SEO trends that will heavily impact the business-to-business world.
Edtech and Elearning 2016: Top 200 Influencers and Brands
MAY 26, 2016
Blending the classroom effectively for maximum effectiveness is the pursuit of effective teachers everywhere and Twitter is our tool that helps us educator ourselves on how to do that.” ” Jaime Casap – Google Education Evangelist. Google. Google For Education.
6 Hot Tips & Tools to Optimize Your Content
AUGUST 30, 2013
As a business owner, you’re doing all the right things; sending emails with good content to your customers, posting on social networks like Facebook, Twitter and Pinterest. Those are all great tactics for creating and sharing content about your business. Google Authorship.
The Six Signs of an Authoritative Blog
grow - Practical Marketing Solutions
JANUARY 23, 2013
Identifying authoritative bloggers may be an essential way to grow your audience and promote your business. It will help you know the quality of published guest authors and the kind of links included. 4) Google PageRank – This is, in fact, a part of the blog’s stats.
IoT 2016: Top 100 Influencers and Brands
FEBRUARY 17, 2016
This is allowing many small agile businesses to create competitive advantage.” One thing is for sure: the Internet of Things is the genesis of countless new business models, that revolutionize our day-to-day life. Gilmore Business Network. Computer Business Review.
11 Safeguards to Prevent Business Blogging Embarrassment
NOVEMBER 23, 2011
It's well researched, it will help your audience, and the tone is spot on. Find opportunities throughout your post to link to other content, whether from you or external sources, that is helpful to the reader. You're (probably) not business blogging just for fun.
Defining Link Metrics that Impact SEO Link Building Development
APRIL 30, 2012
Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). These scores help evaluate future link opportunities and prioritize strategies.
Social Media Marketing: Top 100 Influencers and Brands
SEPTEMBER 16, 2015
What were once standalone websites and online chat services; are now advertising spaces and business opportunities. There are now 40 million small businesses using Facebook ‘pages’ and it is riddled with adverts and promotional links smartly catered for each individual.
3 Timeless SEO Strategies You Need to Incorporate into General Marketing
SEPTEMBER 13, 2016
Clients are usually less interested in reading about PageRank dilution, AMP integration, and 3-packs. … By knowing that the primary aim of Google and other search engines is to provide the most relevant search results possible (more on this later).
Algorithm Updates: Common Questions & What You Should Know
MAY 27, 2014
When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.”