6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)
NOVEMBER 8, 2017
Why else would I, someone in the lead generation business, get multiple calls and emails from lead generation companies every week (and multiple calls over time from the same firms)? An example cadence for our programs is 10 to 12 touches over 10 business days including 4 to 5 dials, supported by 3 to 4 voicemails and 3 emails. There’s plenty of mediocrity in lead generation—both in-house and outsourced.