Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal
JUNE 9, 2017
We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead. I have been extremely busy but I’ll be ready to talk to you soon.”. But then he gets busy and forgets to call back. He never hears from that company again; and even though he had interest, the person working the lead didn’t invest the number of touches required to earn a conversation and win his business.