sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. The process of launching new products or services involves thorough market research.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Vision Edge Marketing

JANUARY 25, 2022

Academic research demonstrated that when students take the recommended prerequisite(s), they outperform peers who skip the prerequisite(s). I propose the same is true in business. According to GE Capital Bank, 81% of retail shoppers conduct online research before they buy. The value of prerequisites can be debated.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. The company expects this trend to become part of the “new normal” post-pandemic.

Account Based Marketing 134

Account Based Marketing Work Management Marketing Management ABM 134

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. Understanding the Current Landscape Our 2024 Marketing Mix Report is the result of extensive surveys conducted among industry leaders, marketers, and decision-makers.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Hinge Marketing

OCTOBER 5, 2015

Through the appropriate use of research to guide our decisions. Now, we’re not talking about the typical consumer research used by packaged goods manufacturers. Our focus is on research suitable for business-to-business (B2B) situations that are the marketplace for most professional services firms.

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The report notes that “the question of whether social media works has dropped off the charts completely.&# The Biggest Question.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% Hubspot researchers have stated that “ 46% of marketers reported that inbound marketing gave a higher ROI”.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” We get after that, again, with all sorts of analysis and research. This is brand new research for us. But it’s elusive. Well, sure.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. ” The report highlights how AR is helping the manufacturing industry adjust to this fourth industrial revolution and, in turn, propelling the AR industry outlook.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Only B2B

FEBRUARY 12, 2023

Outsourcing is a common practice in many industries, including the B2B sector, and is used by businesses to handle a variety of tasks, including appointment generation. A report by Grand View Research found that the B2B outsourcing market was valued at $163.2 from 2021 to 2028.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

ClearVoice

OCTOBER 14, 2022

22% of businesses want to create original content ( The Manifest ). When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). It doesn’t matter.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

sagefrog

NOVEMBER 6, 2023

Top 7 Social Media Marketing Tips for Beginners Identify and Focus on Your Target Platforms Dedicate Time for Daily Maintenance Use a Social Media Calendar Encourage Employee Engagement Track and Evaluate KPIs Research New Content Ideas Stick to the Plan 1. Measuring metrics and reporting helps you stay focused and better calculate your ROI.

Social Media 52

Social Media Social Marketing Planning Tips 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. They’ll outline their precise requirements before conducting research and “opening up” to providers. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Sharpspring

SEPTEMBER 7, 2021

To learn more, we teamed up with Ascend2 , a leader in research-based marketing, to survey a panel of marketing professionals and marketing research subscribers on their current and projected use of marketing automation. Get the Full Report. The Agency Marketer’s Perspective. Why Marketers Use Automation.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. A white paper is a marketing document that explores a topic in-depth using research and expertise. While white papers look like ebooks at first glance, they tend to have more technical and highly researched content. Human Made.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

B2B Marketing Directions

APRIL 18, 2021

Merkle B2B and two of its constituent firms, B2B International and gyro recently published the results of research that focused on what is required to consistently deliver world-class customer experiences, and where most companies have work to do to meet those requirements.

B2B 52

B2B Work Management Class Marketing Management 52

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Tags: marketing business b2bmarketing.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

The Marketing Blender

MAY 17, 2022

Reading reviews, researching topics, skimming online articles, and browsing social media content. . Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. For example, are they primarily internet-based when they do research about sales? And where does this happen?

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

DiscoverOrg

JULY 6, 2016

Without a solution in place, sales reps report spending 25-50% of their time using a variety of methods, from researching prospects on LinkedIn to swapping info with their peers at other companies, to gather enough intel to find and connect with the right decision-maker. How to Use Deep Data Intelligence.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” We get after that, again, with all sorts of analysis and research. This is brand new research for us. But it’s elusive. Well, sure. Brent: Well, no.

Organization 264

Organization Research Work Management Marketing Management 264

Sana Commerce

MARCH 16, 2022

While the abbreviation B2C (business-to-consumer) describes the relationship between companies and consumers, the term B2B (business-to-business) stands for the relationship between two or more companies. Read the independent research in our B2B Buying Process Report. Download the report. Download now.

B2B 52

B2B Work Management B2B Sales Act-On 52

Tony Zambito

JANUARY 25, 2012

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. These reports, often analyst generated, help to shape strategic vision and enable both short-term and long-term planning. What has been missing?

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Zoominfo

MAY 22, 2020

Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. Salesforce surveyed more than 6,700 consumers and business buyers worldwide. The Salesforce research uncovered some differences between consumers and business customers.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. To define your target audience, you need to conduct market research to better understand the needs of your potential customers. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Sana Commerce

MAY 17, 2023

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. It doesn’t matter if your website or web store is B2B, B2C, D2C, B2X — your users and/or buyers are searching for information on your business and products. Get buyers to your site using search.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Sprout Social

MAY 5, 2021

Defining what makes a lead “qualified” varies from business to business. For example, social media is one of the best places to conduct market research to support your sales team. Report and discuss outcomes of your initiatives. The shared spaces above all allow for easy sharing of reports and data.

Paid Search Agency 117

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 117

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

RDIGS

JUNE 13, 2023

Buyer Persona Research: Understand your target audience’s pain points, challenges, and goals. This could include customized case studies, industry reports, or personalized email campaigns. Conduct keyword research to identify relevant keywords and incorporate them strategically into your content.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

accelerate agency

AUGUST 15, 2021

You can use this to drive your business-to-business (B2B) marketing strategy. . By utilizing the power of SEO, you will drive leads and grow your business. Decision-makers at companies lead busy work lives. In fact, 71% of B2B researchers begin their research with generic Google searches. Cost-effective.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Tony Zambito

APRIL 29, 2012

Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program. "Sales Checking For Leads" © All Rights Reserved Kenny Madden.

Lead Nurturing 100

Lead Nurturing Lead Ranking Leads Lead 100

Biznology

OCTOBER 29, 2014

Another driver of this trend is changes in buyer behavior, where business buyers are researching online, and demonstrating buying signals. The first human interaction with these researchers is likely to be over the phone, in a lead development role. The efficiencies of both sales coverage models are apparent.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80