Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

NuSpark Consulting

OCTOBER 28, 2011

And you don’t have to write long copy. You won’t have to write as much on those—let the video do the talking. . Blog feeds can be linked in social platforms easily to expand reach. There are plenty of reasons why a business should have a blog. How has blogging worked for you? From Maureen Monfore.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Anything Goes Marketing

JULY 15, 2006

It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Just like I've found, it takes a strong commitment to keep writing interesting and informative blog posts. An executive assistant or someone from marketing can help gather ideas on topics to write about.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Writing on the Web

MAY 29, 2013

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Good business blogs – the ones that have large readership – are like good restaurants. Don’t Be Afraid to Write Longer Posts. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). An email subscription sign up button such as an RSS icon. Well, I’ve got one, but … I never know what to write.”.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Enable subscriptions.

Traffic 100

Traffic Blogger RSS Opinions 100

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

MAY 4, 2010

A few influential followers (with significant followings of their own) who will retweet your blog post links are far more valuable than a boatload of spammy followers who probably never visit your blog in the first place. SEO the blog. Write compelling, relevant (i.e., Write guest posts for popular blogs.

RSS 100

RSS Digg Tagging Blogger 100

Hubspot

JULY 23, 2010

Target Audience – Who are you writing for? Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing? Will you be the one writing articles? So give them the option to subscribe to your blog via email.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Your SEO may bring them to your blog the first time, but it may not bring them back.

SEO 161

SEO Keywords RSS Adwords 161

Hubspot

DECEMBER 10, 2010

All three share similar characteristics--frequency of publishing blog posts and inclusion of social media sharing and RSS feeds. Starting and maintaining a business blog should not require any technical background—you only need to be immersed in your industry and willing come up with interesting content ideas around it.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Webbiquity

JUNE 21, 2010

This leads to coverage and quotes in a broader array of media, further enhancing the reputation of your blog and the image of your company as an industry leader. I write about my stuff, you read it. • Blog-specific directories : while blogs are eligible for most of the same types of links as standard websites (e.g.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

FEBRUARY 18, 2011

I took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Then click on the ‘ write a note ‘ button in the far right hand top.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Webbiquity

DECEMBER 5, 2011

So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. They are also a great platform for responding to breaking news or the latest developments in your industry. Social media.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

JULY 22, 2008

Comments RSS. Next: Three tools for seizing control of your business and personal life. Entries RSS. Comments RSS. StartupNation Blog is proudly powered by WordPress. Entries (RSS). and Comments (RSS). Â REGISTER HERE. t make the live call? Leave a comment. says: July 9th, 2008 at 11:21 am.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

WebMarketCentral

FEBRUARY 15, 2008

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.

Business Blogging 20

Business Blogging Effectiveness RSS Aggregators 20

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

Traffic 100

Traffic RSS Blogger Eloqua 100

WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging.

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. When you write a blog post, be mindful of specific words or phrases that are related to other posts or content within your site. Business Blogging Tips. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Webbiquity

JANUARY 8, 2010

A blog is rather, a place to share useful content. Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Industrial Marketing Today

AUGUST 24, 2009

I start with something related to a subject that I’m interested in writing about and get ideas from there. That led me to other popular search terms like blog content creation, content creation help, online content creation etc. Use both sides of your brain when writing content but one side at a time.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Features Tell, Benefits Sell It would seem that all a B2B or industrial marketer has to do is write benefits laden copy and magically prospects would become customers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. They want a quarter-inch hole.&#

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 12, 2010

We want our sales team to have some flexibility in order to close the sale I think Anne Holland summed it up nicely in her blog post by writing… Whatever the reason, you need to keep two human factors in mind: #1. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Hubspot

SEPTEMBER 10, 2014

When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend. Although their writing is what they''re famous for nowadays, it wasn''t always that way.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Anything Goes Marketing

MAY 1, 2007

From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). Why did it fail?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Industrial Marketing Today

JUNE 3, 2010

We know our business better than any outsider ever will (True to a large extent). How hard can it be to write some words? Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. We can do it ourselves. Why bother with content?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

FEBRUARY 10, 2014

Considering their utmost importance, you might also want to consider these other ways to generate more blog subscribers. 2) RSS Feed (Must-Have). In addition to a search feature, another good way to help your visitors discover more of your content is by showcasing a list of your blog''s topics or tags. Blogging'

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. And infuse your writing with personality and voice. (If If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. When you write a blog post, be mindful of specific words or phrases that are related to other posts or content within your site. Worst case scenario? Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

AUGUST 20, 2010

For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Marketing Insider Group

OCTOBER 11, 2021

Set your blog URL structure to include the keyword or category name along with the article title. Create an RSS Newsletter. RSS stands for really simple syndication and means exactly what it says. You can use Mailchimp to set up your RSS email newsletter in a few easy steps. Jumpstart Your Company’s Blog.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Hubspot

NOVEMBER 18, 2011

Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28