Hubspot

JUNE 16, 2020

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. First, let''s get on the same page about what a blog is.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Not Integrating Your Blog With Your Website. Publishing Too Much Product-Centric Content. Publishing Infrequently/Inconsistently.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

DECEMBER 10, 2010

In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Figure out which keywords you would like to rank high for and concentrate on creating content around them. What are some blogs that do it right?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

JANUARY 20, 2021

Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. To get your answer, head to YouTube, put your keywords in the search bar and go through the videos on the results page. Starting with your audience: Does vlogging align with your user persona?

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. These are the types of popups I use on my own site, and we use them at HubSpot too. Go into Ahrefs and plug your blog post URL in the site explorer feature. The posts are amazing. Popup Forms.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Marketing Qualified Leads 101

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. I’ve seen it happen with our clients time and again, as well as with our company blog.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Build Authority and Establish Trust.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Single Grain

DECEMBER 29, 2020

Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience. He frequently published unique, original content that you won’t find elsewhere. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Both tools are exceptional.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

The best place to start is to think about what’s driving your customers crazy. Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Why content marketing is important for business?

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right? Turns out, there is.

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Organic Search Referrers - Take a look at the top fifty referring keywords for your website - what do these keywords tell you about your content? Produce a series of "do it yourself" blog posts.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. This might work for some of our customers and for certain industries, but it's not for everyone. Connect with HubSpot :

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

PureB2B

AUGUST 3, 2016

Suffice it to say, blogging is best done the old fashioned way. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Since it first gained a foothold in the 1990s, blogging has evolved by leaps and bounds.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JANUARY 13, 2011

SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. The answer is probably never, so optimize your site and blog for keywords and follow the best practices contained in this document.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 5, 2011

It's the top case study for how and why marketers should use personalization in their marketing -- leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically. Each of these 248,000,000 pages has the opportunity to rank for any number of keywords in search engines.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28

Hubspot

FEBRUARY 1, 2011

Use this model and define a strategic order for how you publish your content online. Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Employ this same resilience with your blogging and social media efforts. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

JANUARY 24, 2012

To do so, make sure your landing pages are equipped with social sharing buttons and that you're actively sharing it via your social channels, optimize your landing pages with the keywords you want your page to get found for, and make sure every web page and blog post you create includes a relevant call-to-action for your landing pages.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. First of all, make sure your blog resides on a subdomain or subdirectory of your website. For example, blog.hubspot.com or hubspot.com/blog.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. Then, you could drill down into more detail to see which keyword they searched to get to your website. But now, that is all changing. What does that mean? 5) Paid Search.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

SEPTEMBER 7, 2011

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Auto-Publish Blog Content: Start populating your Page's wall with content! link] at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 25, 2012

As a niche business, you have very specific expertise that is valuable to your prospects and customers. And optimizing that content for the keywords your prospects and customers use will help put you in front of the specific people who have an interest in your product. 1) You Can Get Found for Your Expertise.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

FEBRUARY 17, 2011

Meeting your fans, customers, etc. We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). It’s Not Over After You Hit Publish. After crafting an awesome SEO friendly blog post and hitting the publish button, your job is not done! Marketing you blog is something that must happen.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Use HubSpot’s Link Grader.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

NOVEMBER 1, 2010

Stephan's article addresses everything from skipping keyword research to mistakes in link building and pay-per-click. In Debbie's A to Z guide, she provides 26 tips for making the most of your business' presence on Twitter , focusing on practical ways for using good content for your tweets. Webinar: Advanced Business Blogging.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28