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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

On top of this, you could lose credibility, and your customers will lose the sense of urgency that’s rooted in your limited-time offers, which, as they have learned, aren't really limited-time offers. Bundle. Bundling pairs products together for a slightly lower price.

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Black Friday discounts: 7 clever ways creators can use discounts to boost sales this season

ConvertKit

But discounting isn’t only about price—in fact, two other factors—urgency and status—are far more likely to drive customers to open their wallets. Urgency helps drive new customers. Most discounts aimed at new customers rely on urgency or loss aversion. Jump ahead.

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5 Ways to Use Scarcity on Your Landing Page to Boost Your Sales

Unbounce

Reducing consumers’ concerns about pricing. According to research , when a product is in limited supply, people aren’t concerned about the price. This inspires a sense of urgency that moves people to snap up your offer—fast.

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How to Use Shopper Generated Content to Personalize Your Emails

Litmus

Whether it’s using the right imagery, creating urgency, or guiding shopping decisions, achieving an exceptional brand experience separates your business from the competition and keeps satisfied shoppers coming back.

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Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ConvertKit

You can see the influencer’s price per post, engagement rate, and reach before launching a campaign. Bundle emails. Figuring out what products work well together and then selling them as a bundle is always a smart way to provide convenience to subscribers and boost average order value.

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The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals

SendX

Deal - 30% off on Annual pricing plans for Membership Cloud ? The prices will be 50% discounted. ? Valid for Cyber Monday 20) Tyche Softwares - WooCommerce Extensions Deal - 35% off on all plugins & bundles. It's a great way to increase urgency and boost sales. Black Friday & Cyber Monday are over. But, SendX is still offering a deal. SendX ?—?SendX

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The Top 7 WooCommerce Out of Stock Plugins (Compared)

Optinmonster

Here’s an example of an out of stock floating bar: These notifications are great at building urgency around your offers and pushing your target audience to take action FAST. Pricing: Paid plans start at $29 a year. Pricing: Paid plans start at $49 (billed annually).

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How to Leverage SaaS Customer Journey Stages

Directive Agency

For example, you may find that your website visitors first check out your landing page, look at your “About Us” section, and then go to the pricing page before signing up for a free trial. They might have basic questions about your pricing, relevant pages, solutions and features.

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How to Increase Average Order Value in eCommerce

seo.co

To make a minimum discount work for you, think about your top selling products and their average price points. Product Bundles. It’s called product bundling. If the customer attempts to purchase them individually, they pay the full price.

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OptinMonster vs. Leadpages: Which Is Better? (Compared)

Optinmonster

Pricing. Leadpages is a website, landing page, and popup builder bundled up into one product. We’ll discuss their pricing plans and go in-depth into their features in just a moment. We understand that pricing is a major factor when you’re considering new tools.

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Our Favorite Singles’ Day Email Marketing Examples and Strategies

Litmus

The beauty brand offered 20% off their entire site for one day of “much-needed self-care,” To further add to the urgency, Herbivore included “today only” in the subject line. They reimagined product bundles as speed dating candidates. Day and night. Summer and Winter.

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The Definitive List of Cyber Monday SaaS Deals

SendX

Deal - 30% off on Annual pricing plans for Membership Cloud ? The prices will be 50% discounted. ? Valid for Cyber Monday Tyche Softwares - WooCommerce Extensions Deal - 35% off on all plugins & bundles. It's a great way to increase urgency and boost sales. Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005.

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The Definitive List of Black Friday SaaS Deals

SendX

Deal - 30% off on Annual pricing plans for Membership Cloud ? The prices will be 50% discounted. ? Valid for Cyber Monday Tyche Softwares - WooCommerce Extensions Deal - 35% off on all plugins & bundles. It's a great way to increase urgency and boost sales. Cyber Monday is over. But, SendX is still offering a deal. SendX ?—?SendX SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

While traditional BOGO might appeal to greed, Starbucks combines the urgency of a very narrow purchase window (limited time, from 2-5 pm) with messaging that implies generosity. (We’ve ” It looks like this: Mixed Product Bundling. Like BOGO, bundling involves combining multiple products into a single package. You can certainly bundle the same product together, but mixed bundling works best by joining your products into a single, discounted bundle.

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Prepping your creative biz for Cyber Monday in 2021

ConvertKit

Here are some ideas to get you started: Offer a percentage off the regular price using a discount code : ideal for creators who have one product. Bundle multiple products together at a discounted rate : perfect for creators with several high-value items.

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14 Best List Building Plugins for WordPress (Compared)

Optinmonster

You can even add countdown timers to create a sense of urgency to get more subscribers. They also changed their pricing policy where they charge you for unsubscribed users. Instead, it’s bundled along with an Elegant Themes subscription.

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5 Loyalty Lessons From the GameStop Stock Surge

The Customer

In the case of GameStop, many of the novice investors who made a bundle didn’t realize that they’d have to pay capital gains taxes on their windfalls. Put on those dark glasses and take the needed steps to assess the risks of that reward’s price.

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Black Friday Marketing Ideas

Optinmonster

There’s no better way to build a sense of urgency than to limit availability. You can use OptinMonster to add a countdown timer to any page to drive urgency. A bump sale is when you start the price of a product or service low and increase the price after every purchase. Most often, the starting price is quite below the suggested retail price. But imagine you run a bump sale and start the price at $5 with a bump of $1 for every purchase.

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19 Closing Phrases to Seal a Sales Deal in 2019

Hubspot

No matter how impressed they seemed during your demo or how enthusiastic your champion is, there's always a chance you'll lose to the competition, they'll decide to postpone their decision until next quarter, or they'll ask for a price you can't deliver. Let's discuss pricing.".

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31 Call-to-Action Examples You Can't Help But Click

Hubspot Marketing

That bright blue is strategically placed on the homepage: the main "Give Prezi a try" CTA, and the secondary "Get Started" CTA, both of which take users to the same pricing page. Full Bundle. Full Bundle is another company that uses negative space to make their primary CTA pop.

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How To Write The Best Google Ads Copy & Back It Up on Landing Pages

Unbounce

PRO TIP: If you build your page with Unbounce, you can also use Dynamic Text Replacement (DTR) to help you match your landing page copy to your ads, saving you bundles of time that you can spend more effectively. If that call to action isn’t on the landing page, then those precious characters in the ad copy, as well as the price you paid for the click, were wasted. For instance, if the keyword was “Tennis Shoes,” the headline will now read “Great Prices on Tennis Shoes.”

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18 Customer Loyalty Program Software Options For Your Business

Referral Rock

Pricing: No setup fees or subscription fees; just pay the value of each gift card you want to send (Visa Incentives and rewards sent via app cost a bit more ). In time past, we had rewarded these customers with airtime minutes and internet data bundles, however, we realized it was becoming overly predictable. Pricing: $30/month for the standard plan; businesses interested in a premium plan with more features should contact Pirq. Pricing: $149/month plus a setup fee.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Create a sense of urgency by releasing a low stock alert to a customer who hasn't bought from you in a while. You can also A/B test a call to action that might link it to a purchasing process, the color or text associated with the cart or different versions of a pricing system.

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31 Call-to-Action Examples You Can't Help But Click

Hubspot

That bright blue is strategically placed on the homepage: the main "Give Prezi a try" CTA, and the secondary "Get Started" CTA, both of which take users to the same pricing page. Full Bundle. Full Bundle is another company that uses negative space to make their primary CTA pop. Plus, the word "claim" suggests it may not be available for long, giving users a sense of urgency to get that free trial while they can.

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9 Awful Ways We Push Customers Away

Hubspot

You can also use inventory as a tool to create urgency. How do you think a customer reacts when the price of their purchase jumps up by 10-15% by the time they reach the end of the checkout page? Unless mentioned alongside the price of the product, “hidden costs” in a customer’s book include. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity. Picture this. You''re the owner of AtoZJeans.com.

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27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Unbounce

What Else We Love About This Landing Page: LIV creates a sense of urgency with this limited edition product. A clear graphic of the entire tool bundle and its hefty $1,120 USD value leave nothing up to interpretation, while the large Ultra-Shear logo communicates their alliance with a quality brand. Through TCN, they can choose from a huge variety of specialty and gourmet coffee and espresso blends to buy individually, as roaster bundles, or wholesale.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages.