Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Comparatively, it might be difficult to attract the audiences through a controlled visual system.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Liveintent

SEPTEMBER 23, 2020

Your education content could take the form of: Blog posts Podcasts Newsletter series Facebook or Instagram Live broadcasts. Use storytelling techniques such as cliffhanger posts, and write in an active voice to grab the reader’s attention. Include customer profiles or business case studies on your site.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

ClearVoice

FEBRUARY 3, 2021

Case studies. For example, Microsoft is one of a few major corporations to run primetime broadcast commercials advertising its small business services. with brand storytelling that focuses on business customer success… the smaller the business, the better. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Digilant

APRIL 25, 2023

. — When you think about the advancement of TV in our modern world compared to the early 2000s, it’s easy to notice the rapid increase of streaming services taking over traditional broadcasting. According to the Deloitte Digital Media Trends Study, U.S. households containing at least one streaming service.

Advertising Agencies 52

Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

Digilant

APRIL 23, 2024

Top Digital Audio Advertising Platforms Some of the most prominent providers in the digital audio marketplace today include: Streaming Radio iHeartMedia: With over 860 live broadcast stations in 160 markets across America, iHeartMedia stations reach more than 110 million listeners every week, and 276 million every month.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Valasys

JANUARY 25, 2024

Consider using customer testimonials or case studies to highlight the real-world benefits of your product. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. What tangible benefits or solutions does your announcement bring to the stakeholders?

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

EveryoneSocial

NOVEMBER 27, 2019

Activation is not an ecstatic sonic boom that one broadcasts upon reaching a certain velocity of personal satisfaction, nor is it a box to check off and call it good. How Storytelling Plays Into Activation. Not to mention: engagement, retention, happiness, and even storytelling. The “-ing” is operative if you catch my drift.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

NetLine

JULY 27, 2023

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting. I was hooked on programmatic marketing. Sibling rivalry is real!

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

KoMarketing Associates

OCTOBER 19, 2017

Weibo is used as a channel to broadcast these events and, as a result, Citrix attracts many tech experts with these interests to follow and like their Weibo profile. . Citrix also posts new case studies to Weibo. Storytelling is a key part of Schneider’s Weibo presence. They use colorful language and interactive cartoons.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Content Standard

FEBRUARY 18, 2016

They want to look at a case study and place their own company in those shoes. Even so, Skype’s internal leadership was very concerned and involved with making sure that brand storytelling was bolstered by other marketing strategies that presented a united, comprehensive front. General Electric.

Skype 75

Skype Enterprise Management Work Management Marketing & Strategy 75

Hubspot

JULY 22, 2019

First, a study by Omnicom Media Group's Hearts & Science agency found that nearly half of Millennials and Gen Xers are no longer viewing video content on traditional TV. Traditional TV advertising lets you broadcast to anyone who turns on the channel. The way we see it, there are a few components to this shift.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Vidyard

DECEMBER 6, 2017

In a 2012 study of karate fighters, researchers found that strength was not deterministic of punching power. ” For marketers, the campaign with the unbelievable conversions actually began many years and several roles prior, with a keen love of storytelling and a hard-won empathy for seeing the world through others’ eyes.

Lead Gen 87

Lead Gen Broadcasting Storytelling Training 87

EveryoneSocial

DECEMBER 8, 2020

Storytelling, writing, public speaking, and organization are just some of the elements that are practiced when devoting time to a personal brand. Grab your case study. Get your case study. It’s the perfect tool for the aspiring thought leader to hone and broadcast their personal brand. Stronger employee skill-sets.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Vidyard

SEPTEMBER 17, 2019

It’s all about delighting customers through thoughtful storytelling and creating memorable moments that turn viewers into customers, and customers into advocates.” Media Contacts: Sandy Pell, Head of Corporate Communications, Vidyard press@vidyard.com Derek Rider, CEO & Co-Founder, Media One Creative derek@mediaonecreative.ca

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Digilant

OCTOBER 5, 2021

The average age of broadcast radio listeners is 47, whereas, for podcast listeners, that drops to 34. The term “super listener” came from an Edison Study and is a group defined as respondents who listen to an average of five hours or more podcasts each week. Podcast Listeners are engaged. Benefits .

Ads 52

Ads Campaigns Cable Advertisements 52

Vidyard

SEPTEMBER 17, 2019

It’s all about delighting customers through thoughtful storytelling and creating memorable moments that turn viewers into customers, and customers into advocates.” Video: Case Study – Personalized Video with Hyundai Canada and Media One Creative. More Information: Personalized Video from Vidyard: [link].

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

SnapApp

AUGUST 11, 2015

Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. On the rise in popularity, one recent study found that about 17% of US adults are listening to podcasts, which is a 5% increase from the previous year. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Vidyard

SEPTEMBER 17, 2019

It’s all about delighting customers through thoughtful storytelling and creating memorable moments that turn viewers into customers, and customers into advocates.” Video: Case Study – Personalized Video with Hyundai Canada and Media One Creative. More Information: Personalized Video from Vidyard: [link].

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. As new technology has come and gone, the goal of marketing has remained largely unchanged.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Parse.ly

MAY 30, 2019

Link in Bio tools make sharing content effective: Our study on the Link in Bio products shows that though the ease of organically sharing your content doesn’t rival Twitter or Facebook, the effect can still be substantial. having a conversation with people rather than just broadcasting?—?then We do and it works amazingly well.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces. Value, Delivered.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Outbrain

OCTOBER 28, 2019

Outbrain’s Click-to-Watch video gives brands a platform to connect with their target customers while creating engagements and touchpoints through best in class storytelling. With their agency Mediacom, Peugeot’s goals for the campaign were to explore new broadcast formats that are more respectful of the user to market their SUV offerings.

Video Marketing 24

Video Marketing Advertising Agencies CPC Cost Per Click 24

Content Standard

MARCH 30, 2015

This article will be broken up into three parts, focusing on storytelling, mobile technology, and hosting platforms. How Much Do Storytellers Matter to Millennials? Has storytelling become a buzzword yet? hours of linear broadcast television. A more recent Nielsen study , commissioned by Facebook, may back this theory up.

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. As new technology has come and gone, the goal of marketing has remained largely unchanged.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

ClearVoice

SEPTEMBER 4, 2020

20 percent of Facebook videos are live broadcasts. More helpful articles to better inform your content marketing: Top 25+ Content Marketing Studies and Research Reports. Word Count Trends in 25+ Industries: VoiceGraph Study of 24 Million+ Articles. How to Use Data in Your Storytelling. Livestream ). Livestream ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Social Media Stat of the Week.

Social Media 132

Social Media Paid Search Agency Media Skype 132

Sprout Social

NOVEMBER 1, 2016

Although your goal may be to expand your reach and increase awareness, a five-star luxury hotel won’t find much success broadcasting to an audience of budget-conscious college students on spring break. Focus on Storytelling. Never assume that you’re speaking to the general public. Your customers are your best marketing asset.

Social Media 90

Social Media Class Word of Mouth Media 90

Valasys

SEPTEMBER 10, 2019

Leverage Influencer Marketing: According to a study by Convince & Convert, Influencer Marketing can drive 11x more traffic than banner ads. In fact, according to a study by the Harvard Business Review, a bad reputation costs a company at least 10% more per hire.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 24, 2019

According to a study by Sproutsocial, 71% of the social media marketers agreed that they can provide useful insights to teams outside of their department, while only 12% of them stated that their primary function is to provide business insights for their entire organization. billion monthly active users (MAUs). while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

EveryoneSocial

OCTOBER 17, 2018

Unlike social marketing, social selling is aimed at cultivating one-on-one relationships vs. broadcasting to many. Studying prospects on LinkedIn and Twitter before a meeting. He’s referring to content that makes salespeople great storytellers that add value to their personal connections. Following key accounts on Twitter.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. Download the full Case Study , and watch the video below: 2. So, where does content fit in this process? Dollar Shave Club. Want to stay ahead of the ROI curve?

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. Download the full Case Study , and watch the video below: 2. So, where does content fit in this process? Dollar Shave Club. Want to stay ahead of the ROI curve?

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. One of the ways you can achieve this is through storytelling. Through storytelling you can introduce your core values, giving customers relatable reasons to stick around.

Social Media 94

Social Media Media Business Social Networks 94

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

Content Standard

SEPTEMBER 8, 2015

“I’ve loved talking outside the [Times] building, because I feel like that’s where I’ve had the most creative freedom to kick around ideas about storytelling and the future of digital news. Within large, enterprise organizations, getting your voice heard can be next to impossible at times.

Business 40

Business Enterprise Management Contingency Planning Thought Leadership 40

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. Large, broadcast-type events like webinars should be kept close to half an hour (plus a bit of time for Q&A).

Marketing Report 309

Marketing Report Event Marketing Stats Paid Search Agency 309