Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing AI 86

Marketing AI Advertising Agencies Planning Broadcasting 86

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing AI 81

Marketing AI Advertising Agencies Planning Broadcasting 81

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. First, a study by Omnicom Media Group's Hearts & Science agency found that nearly half of Millennials and Gen Xers are no longer viewing video content on traditional TV. It's a wide-net strategy.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. The average age of broadcast radio listeners is 47, whereas, for podcast listeners, that drops to 34. As we approach the end of 2021, we can confidently say this trend hasn’t slowed down.

Ads 52

Ads Campaigns Cable Advertisements 52

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces. Value, Delivered.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Hubspot

NOVEMBER 7, 2018

They inspire case studies, jokes, and Halloween costumes. TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Broadcast / Cable TV Ad. Cable TV spots are tricky.

Paid Search Agency 69

Paid Search Agency Cost Per Thousand Ads Cable 69