Zoominfo

JUNE 20, 2019

Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. YouTube Live was the largest streaming service until early 2016, but ceded some ground to Facebook Live and Meerkat by the end of the year ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Biznology

MARCH 14, 2017

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses.

PR 163

PR Twitter Public Relations Youtube 163

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. People go to Hulu to watch TV, Netflix to watch movies, and now they go to Twitch to watch and broadcast video games.”

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. People go to Hulu to watch TV, Netflix to watch movies, and now they go to Twitch to watch and broadcast video games.”

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. ” To say Vevo has a presence on YouTube is an understatement. Evangelista agrees.

Video Marketing 120

Video Marketing Cross-Selling Youtube Lead Ranking 120

Sprout Social

JANUARY 4, 2022

If you’re looking for a place to start, consider broadcasting to a small, targeted audience first to gauge the response. Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Soccer uses customer data platform to make marketing automation personal He did a quick assessment and realized he had to get everyone on one platform.

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. It's not all streaming, though.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Those videos will play while someone’s scrolling idly down their timeline, meaning there’s a high chance the person in question will stop and watch it. Land Rover. Weight Watchers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Personalized messages that trigger authentic conversations are a great strategy here. But for your social media activity to successfully yield results, you need to do more than just broadcast content.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Vidyard

JANUARY 8, 2014

Build Audience Expectation While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. The post What Game of Thrones & Broadcast TV can Teach you About Video Marketing appeared first on Vidyard.

Broadcasting 54

Broadcasting Video Marketing Planning Viral Marketing 54

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. People go to Hulu to watch TV, Netflix to watch movies, and now they go to Twitch to watch and broadcast video games.”.

Youtube 40

Youtube Google Broadcasting Advertising Agencies 40

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. These include: Facebook Live Broadcast virtual events, Q&A sessions, or performances directly to your page, group, or profile in real time. Viewers can comment on and share the broadcast while it’s ongoing.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Content Marketing Institute

MARCH 5, 2018

People want to connect with a person , not a company. Even with great ideas and an excellent on-air personality, poor sound and lighting will kill your livestream. Tell others about it before you go live and personally invite like-minded people in your industry. YouTube Live. Don’t overproduce it. Promote it.

Broadcasting 108

Broadcasting Youtube Advertising Agencies Click Rate 108

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Martech

SEPTEMBER 7, 2022

Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. Enterprise travel budgets have never been tighter, and justifying an in-person conference experience has become more challenging.

Enterprise Management 115

Enterprise Management B2B Marketing B2B Marketing Management 115

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook. A study by quintly found native Facebook videos (including Live) drove an average of a 1055 percent higher share rate than YouTube. Live video is nothing new.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Engagement is a key part of your broadcast. The challenge then becomes making sure it gets found by your target audience.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. More personalization. Let’s begin by going back to the basics.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Insider Interviews

JUNE 4, 2020

Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible. but -- like in my last episode with Sree Sreenivasan -- the absolute need to embrace empathy in our professional and personal paths.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

Digilant

NOVEMBER 8, 2023

And, as it turns out, most consumers are not averse to relevant ads, especially if the ads are personally relevant and they enable access to additional content. This will help advertisers uncover new audiences and create more curated and personalized ad creatives to speak directly to viewers. With 72% of U.S.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Excelsior Research

APRIL 22, 2022

It makes sure that the person visiting the website gets the required details and work accordingly without any inconvenience. Content marketing is defined as the process of marketing which consists of the creation and broadcasting of any type of element (blogs, articles ,short prompts videos etc.) Content creation and marketing : .

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

KoMarketing Associates

AUGUST 26, 2020

Both personal profiles and company pages can publish native videos. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. They also have a broadcast producer’s guide that covers the technical nuts and bolts of making the tech for LinkedIn Lives work.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

QuanticMind

MAY 25, 2023

If you want to be in front of the right people on video, you can certainly do that on social channels like TikTok , Meta, YouTube. On YouTube TV, for example, consumers can click to get more information on each ad as it pops up. Luckily, there’s one thing that’s certain: TV is one drama that won’t get cancelled anytime soon. —

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Martech

FEBRUARY 2, 2022

Some of her highlights have tens of thousands of views on YouTube. The Super Slam campaign is running nationally on broadcast TV and radio, on Denny’s digital and social channels, as well as the athlete’s social media. However, she will gain even more exposure through the Denny’s promotion. Image: Denny’s.

Social Media 106

Social Media Paid Search Agency Social Marketing Advertising Agencies 106

Hubspot

AUGUST 3, 2017

This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat. Carney also spoke to the fact that, when it comes to broadcasting live video with convenience, Facebook emerges as a leader once again. What else can we debate?”. I opened up the discussion on Slack. …

Video Marketing 75

Video Marketing Broadcasting Planning Youtube 75

Martech

AUGUST 4, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. We have a presence on YouTube and a large CTV presence on more than 15 channels,” said JP Evangelista, SVP Content, Programming and Marketing at Vevo. The bar continues to be raised.

Cable 109

Cable Work Management Bundling Cross-Selling 109

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Which profile is more likely to result in a compelling, personalized email like the following? Leave behind: Broadcasting Your Contributions to Causes. Leave the idea of simply contributing to a cause and broadcasting your participation with it back in 2019. Vs. Male and female runners, age 45 to 60 on the West Coast.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Biznology

JUNE 18, 2015

And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. Comments and questions are completely separate from the video experience, making it difficult for the viewer to follow the broadcaster’s evolving script. How It Works.

Broadcasting 80

Broadcasting Mobile Advertising Interactive Marketing Mobile Marketing 80

Convince & Convert

APRIL 9, 2014

Google Semantic Search Contextualization, including devices as well as personalization is nothing new, but with Google+ they are determined to deliver meaningful content when and where people want it. Through relative engagement on content, and with videos indexed by Google Search, this content surfaces and steps outside of YouTube alone.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

ConvertKit

JANUARY 15, 2021

Chapter #5: Segmentation and personalization. spend upwards of five hours a day checking and responding to emails in 2021 —three hours on work emails, and two hours on personal emails ( Adobe 2019 ). emails on average per week to their personal inboxes, down from 73.3 Automated emails perform better than broadcast emails.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Vidyard

JULY 11, 2019

Email addresses are, after all, personal information so you need to give viewers something they’ll find worth the exchange. One person who does a great job at this is Amy Porterfield, host of the Online Marketing Made Easy podcast and co-author of the book Facebook Marketing All-in-One for Dummies.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40