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What you need to know about social media copyright

Sprout Social

Navigating social media copyright can be like sailing in uncharted waters. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. With every new wave of social trends come unanticipated legal consequences.

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Are Social Reels Relevant for Brands?

Contently

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Relevance 152
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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

Now we can discuss our five top tips to help you choose a winning domain name. here are four more tips to choosing an effective and useful domain name. Be certain the name you’ve selected isn’t trademarked, copyright protected or being used by another business. Shopify’s drop shipping app Oberlo offers some good general advice.

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

Plus, it’s usually copyrighted, which means it’s unique to the creator or platform you’re buying it from. This way, you can build trust and create a community that sees value in your brand. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages. Paid content is usually exclusive.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. A few years later, the New York Times’ adoption of RSS was seen as a “tipping point” for the format. RSS feeds are still popular today.

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Get Inspired By These Brands' Instagram Reels

Hubspot

With this new approach, brands can provide fresh content that generates more engagement, and Instagram can improve its Reels adoption rate. That's what this brand did. In this example, luxury purse brand Anima Iris gives followers a peek into the product shots for an upcoming campaign. I mean, they've got a point. Sassy Woof.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Ethics 121