Biznology

MARCH 30, 2021

Intellectual property—trademarks, copyrights, patents, etc.—is Key Takeaways: There are three types of intellectual property: trademarks to project brands, patents to protect ideas, and copyrights to protect words. It’s important to work with a qualified IP attorney to make sure that you’re protecting your organization’s brand.

Organization 104

Organization Copyright Peer-to-peer Advertising Agencies 104

Marketri

JANUARY 29, 2024

And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. I spent a lot of time interacting with clients on site, fueling my knowledge of their brands and feeding my inspiration. We need to solve the problem now.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

APRIL 23, 2024

via Adobe The fill and generate similar tools will be particularly useful for matching brand styles and themes in creative assets. However, that protection goes away if users’ reference images introduce copyright infringement. via Adobe Generative Fill lets users generate new elements based on uploaded reference images ( below).

Marketing AI 62

Marketing AI Tools Copyright User-Generated Content 62

Martech

MAY 19, 2023

Text-based generation of personalized variations and image-based ones that restrict copyrighted images and brand-safe elements are already being used, at least in limited ways. Because of this, there can be plagiarism and copyright issues if care is not taken to avoid using copyrighted images as source material.

Marketing AI 144

Marketing AI Marketing Qualified Leads Generation Copyright 144

Martech

JULY 10, 2023

The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content. These capabilities are being used by about 80% of creative agencies and are turning the old model of copyrighted content on its head.

Marketing AI 131

Marketing AI Paid Search Agency Trends Copyright 131

Martech

APRIL 22, 2024

And when it’s shown that what you’re saying is not true, then you’re no longer a trustworthy brand.” In addition to brand damage, it also means Firefly doesn’t solve the problem it is supposed to. In the event of a lawsuit, it’s the brand and not Adobe that’s at risk. We don’t know.” In the U.S.

Marketing AI 93

Marketing AI Training Tools Copyright 93

Contently

MARCH 1, 2022

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. Last month Google processed its five-billionth takedown request from copyright holders. The longform, original content is for brand-building.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

ANNUITAS

FEBRUARY 13, 2024

. “AI-powered content-creating tools have the potential to crawl your website and learn from anything that you publish on it,” explains Web expert Syed Balkhi on Copyrighted.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Animalz blog

APRIL 18, 2023

Risk of copyright infringement and legal challenges. When I chatted about AI content with Ty Magnin , head of brand at Vendr, he shared, “Back when we first started (this was really just a few months ago), Google was saying it would punish articles written with AI. Lack of copyright protection. Personalizing ABM campaigns.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Hubspot

MARCH 9, 2021

With this new approach, brands can provide fresh content that generates more engagement, and Instagram can improve its Reels adoption rate. That's what this brand did. In this example, luxury purse brand Anima Iris gives followers a peek into the product shots for an upcoming campaign. I mean, they've got a point. Sassy Woof.

Branding 101

Branding Brand Identity Viral Marketing Copyright 101

Trade Press Services Newsletter

AUGUST 3, 2023

No one knows your brand and audiences like you do. Unoriginal, unimaginative and off-brand content fails to communicate a brand’s unique value proposition and prevents messaging from standing out in a competitive marketplace. This infringes on copyright laws and can open companies up to claims of plagiarism.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Sprout Social

SEPTEMBER 26, 2023

Brands actively adopting AI tools are likely going to have a greater advantage over those who are hesitant. Given this steep upward trajectory in AI adoption, it is equally necessary to address the risks brands face when there are no clear internal AI use guidelines set. Considering these instances and future repercussions, the U.S.

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Martech

FEBRUARY 21, 2024

to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. I’ve written before about some of the ways generative AI could itself be disrupted: By preventing it (legally) from scraping the data it needs to function through application of copyright law.

Marketing AI 91

Marketing AI Paid Search Agency Enterprise Management Gartner 91

Content Standard

AUGUST 21, 2023

When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools. Intellectual property and copyright issues: Public AI tools rely on pre-trained models, which may raise concerns regarding intellectual property and copyright.

Enterprise Management 93

Enterprise Management Budget Programs Generation Tools 93

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Ethics 121

Ethics Social Media Trends Copyright 121

Sprout Social

FEBRUARY 7, 2024

It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment. Avoid using copyrighted or trademarked elements in your ad and landing page without permission. These elements include brands, hashtags, copyrighted media, imitations and replicas.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Zoominfo

AUGUST 1, 2023

We aggregate these spikes so your go-to-market teams can get ahead of customer problems and opportunities, whether that means sales reps reaching out to key contacts or account-based marketing campaigns that can get your brand in front of decision-makers. We also run a live feed of companies spiking on various topics.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Martech

JULY 14, 2023

Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. Start by reminding yourself of your brand goals before crafting content. Be wary of copyright and plagiarism issues Various AI tools sell themselves on creating plagiarism-free content.

Marketing AI 88

Marketing AI Practices Tools Copyright 88

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

ClearVoice

MARCH 31, 2023

Expressing your brand voice AI is fast. Great content moves those customers from brand awareness to action. But those words and images might be under copyright protection. It also puts you in the crosshairs for copyright violations. You don’t want to be known for copyright violations.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

ClearVoice

APRIL 27, 2022

Submit your work for copyright. However, in the unfortunate circumstances requiring you to prove that the work is yours, you must have your publication registered with copyright to request proper attribution or credit for the work. What is a copyright? Is it a requirement to register a copyright for your ebook?

Copyright 97

Copyright Business Amazon Distribution 97

Sprout Social

JULY 7, 2022

Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. This is especially relevant to international brands.

Youtube 115

Youtube Copyright Paid Search Agency Work Management 115

Brandpoint

FEBRUARY 13, 2023

It does not have the ability to understand brand voice, product priorities, key messages, editorial preferences, etc. As most customers are searching for a solution to their problem, not your brand, this is very important work. The big issues are copyright and IP infringement.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Marketing Insider Group

JULY 11, 2023

Plus, it’s usually copyrighted, which means it’s unique to the creator or platform you’re buying it from. This way, you can build trust and create a community that sees value in your brand. My answer to that is one word: exclusivity. Paid content is usually exclusive.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

SEPTEMBER 22, 2015

Every brand doing content marketing should create a space or central hub for the content to live. While creating a central hub is a universal best practice, the amount of branding that a hub should have is a different story. Having a content hub that’s “branded” means the look and feel is aligned with the overall company branding.

Branding 100

Branding Brand Identity Domain Content 100

Salesforce Marketing Cloud

JANUARY 22, 2024

Yet many experts agree that the brands that continue to harness human ingenuity and authentic voices will stand out in the fray. It’s important to cite and reference external content generously so that you maintain ethical standards and practices to avoid copyright infringement. In 2024, 7.5 Review the voice and tone. Add a disclosure.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Content Standard

SEPTEMBER 19, 2023

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. from Velocity Partners The companies that excelled at that time built content brands that provided visitors and buyers with value-added content and information. The Content Marketing Deluge. The same holds true today.

Enterprise Management 104

Enterprise Management Generation Work Management Marketing Management 104

Salesforce Marketing Cloud

MARCH 4, 2024

Fear of unintentionally exposing private customer data and potential damage to brand reputation looms large as barriers to purchasing generative AI. Genuine concerns about unintentionally exposing private customer data, infringing copyright, or violating data regulatory compliance requirements raise a lot of questions.

Work Management 116

Work Management Trends Business Forrester 116

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data.

Newsletter 94

Newsletter Spending Linkedin B2B Marketing 94

Martech

MARCH 14, 2023

Relieved of first-draft writing tasks, they’ll need the editorial skills to turn generic prose into distinctive expressions of brand voice and business goals while catching anomalies. Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

Marketing Graham

JANUARY 3, 2024

Lack of authenticity Your website is often the first point of contact between your brand and potential customers. By simply mimicking another company’s design, layout, and content, you’re depriving your brand of its unique voice and identity.

Small Business Marketing 52

Small Business Marketing Design Marketing Websites Business 52

MLT Creative

JUNE 23, 2011

Then, while viewing your search engine results pages or your saved Twitter search, you notice another site in has "borrowed" your content and branded it as theirs without giving any attribution, credit or link back to your original site. A solution: Copyright your content. You've been scraped!

Copyright 40

Copyright B2B Marketing Advertising Agencies B2B 40

Marketing Insider Group

DECEMBER 16, 2020

Some companies have dedicated teams for content building, copyrighting and site optimizing; many do not. However, all branded content is an opportunity to show your audience that you truly care about THEM. Two measurable tricks to this approach are consistency and relevance, both of which prove ROI almost immediately.

Paid Search Agency 282

Paid Search Agency Content Marketing Planning Budget Programs 282

ClearVoice

MARCH 16, 2022

B2C marketing trends: Brands are trademarking their names, products in the metaverse. A handful of forward-thinking brands have jumped into the metaverse with both feet to ensure they are able to protect their brand name and products in the metaverse. #digitalmarketing Click To Tweet.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Digital B2B Marketing

FEBRUARY 21, 2012

The most notable element isn’t the silence, it is the personal accounts sitting on what could be brand pages. Individuals and brands are claiming the same space. Here are 20 brands with a significant B2B footprint and the profiles you would expect them to own, but don’t, on Pinterest.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

Marketing Insider Group

JULY 20, 2023

Who does the AI content belong to and how can Copyright laws keep up with this new technology? We will continue to see purpose driven marketing take a bigger role in driving thought leadership and positioning brands for greater awareness. This sparked questions about the legal troubles AI content could cause.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

Webbiquity

FEBRUARY 13, 2018

So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. across all major social networks. Plan to increase your social media budget.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229