Scoop.it

JANUARY 20, 2022

What business wouldn’t want to humanize its brand image, raise visibility, and increase website traffic? Brand ambassadors can help achieve all these objectives. Who are brand ambassadors, and why do they matter? Brand ambassadors are also excellent content creators. Two Types of Brand Ambassadors. Influencers.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

Marketing Insider Group

OCTOBER 6, 2021

So, while remaining sympathetic to the frustrations that come bundled with modifying an approved marketing campaign to meet the specific demands of a new platform, I’m going to strongly suggest that companies dive headlong into YouTube Shorts. They can’t help build up the reputation of your brand over time.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Bluetext

FEBRUARY 1, 2023

In today’s Bluetext blog, we’ll uncover the role nepotism plays in the world of sub-brands and product suites. We’ll discuss when it may be right to reference a parent brand and act as a branded house, and when it makes sense to market your solutions separately under distinct brands and operate as a house of brands.

Brand Identity 26

Brand Identity Branding Bundling Work Management 26

SmartBug Media

APRIL 7, 2023

This is a great way to bundle complementary products to push more sales while addressing customer needs. If you go that route, the customer is going to pick up on the pattern and won’t walk away with a memorable experience, which is a big part of building brand loyalty. To start: Create summer-themed collections.

Email Campaigns 97

Email Campaigns Campaigns Bundling SMS 97

ClearVoice

MAY 19, 2020

Freelancers, like brands, are always looking for ways to diversify their income streams. They allow a brand to pivot. Learn more reasons why #freelancers, #marketers, and brands should create webinars this year. They allow brands to pivot. Here’s why: They allow us to be human. They build and demonstrate expertise.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

Unbounce

OCTOBER 22, 2020

For ecommerce and DTC brands, Black Friday and Cyber Monday 2020 are poised to be bigger and more competitive than ever before. This year, more people are showing an openness to try new brands, experiment with new products, and make an effort to shop local. 65% off + an extra 50% off select brands. Offer Free Gifts or Bundles.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

ConvertKit

MAY 28, 2021

Find a show that shares your brand values and ask to come on board as a sponsor—it’s a great way to share your products with a highly relevant audience. If your brand has a podcast of its own , don’t forget to mention the benefits of subscribing to your email list there, too! Bundle emails. Partner with influencers.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Marketing Insider Group

DECEMBER 3, 2020

This process is essentially what gives your brand the upper hand. Brand Story. Consumers no longer just care about the brand, product or service they are buying. Your brand story is an essential part of building trust with your customers by creating a narrative of your brand. Build Relationships.

Differentiation 296

Differentiation Service Product Paid Search Agency 296

seo.co

DECEMBER 13, 2021

Don’t Undermine Your Brand: Upsells and cross-sells can make customers feel like they’re being pestered by brands with too many choices. It’s important not to undermine your brand by making it seem greedy. This will only lead to low conversion rates.

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Sana Commerce

SEPTEMBER 1, 2023

Is it possible to protect brand integrity and loyalty while remaining competitive on your pricing? It’s an e-commerce pricing strategy that can allow organizations to position themselves as a ‘premium’ brand and can allow you to segment customers based on their willingness to pay for a given product.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

SmartBug Media

JANUARY 11, 2023

Companies frequently use discounts to encourage customers to convert, yet for many brands, this shouldn’t be the first option. Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. How Discounts Can Hurt Brands. Damage brand identity.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Hubspot

APRIL 21, 2015

Temptation bundling. What Is Temptation Bundling? If your company focuses on any of these things we procrastinate, you can put temptation bundling to work. Putting Temptation Bundling to Work. Just as the tactic sounds, temptation bundling means you pair the thing buyers try to avoid with something they really want.

Bundling 28

Bundling Work Management Marketing Management Paid Search Agency 28

SmartBug Media

OCTOBER 7, 2022

To ensure brands are top of mind for the holidays, we have a few website and email/SMS tips for our clients: Website hacks that highlight sales with banners, pop-ups, and automatically applied coupons. Holiday promotions through bundled deals, free gifts for minimum purchase, and a new strategy offering personalized gift guides.

SMS 75

SMS Bundling Banners Buyer Personas 75

Martech Advisor

MARCH 3, 2020

In the coming years, the power of brand—or lack thereof—is going to emerge as a defining factor in the streaming wars, writes, Aaron Goldman, CMO of 4C Insights. In the coming years, the power of brand—or lack thereof—is going to emerge as a defining factor in the streaming wars. What gives?

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

Martech

AUGUST 26, 2022

In this article, let’s explore three cognitive biases you can use to shape how customers think about your product or service while interacting with your brand. A whopping 84% selected the most expensive option for the $125 bundle, whereas only 16% selected the digital-only offering at $59. Cognitive bias 1: The framing effect.

Bundling 106

Bundling Ad Frequency Pricing Price 106

Huptech Web

JUNE 2, 2023

This personalized approach demonstrates that the business understands the customer’s needs and preferences, leading to higher customer satisfaction and positive brand perception. By promoting upsells, businesses can encourage customers to choose higher-priced products or bundles with higher profit margins.

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

ClearVoice

MAY 28, 2020

The same holds true for some creatives and content creators finding alternate ways to reach consumers through marketing, outreach, and content to benefit both their brands and bottom line. CMO reported that products can also be bought bundled in themes like “Rise & Shine” and “Workout & Recovery.”. They believe in it.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

Marketing Insider Group

JUNE 2, 2021

Learning to create content that showcases your expertise without being salesy positions you as an authority in your field, and building trust in your brand is critical for content marketing success. The digital marketing option also comes with a team bundle if you’re looking to train a whole team.

Course 332

Course Content Marketing Planning Best Practices 332

Martech

MARCH 25, 2022

Amazon, Apple, Google and Meta, in their different ways, have sought to create self-contained eco-systems that brands must tolerate if they are to sell, advertise or engage on those platforms. There are also likely to be constraints on bundling services and self-preferencing. Apple may need to offer alternatives to the Apple App Store.

Bundling 122

Bundling Paid Search Agency Amazon Privacy 122

SmartBug Media

MARCH 31, 2023

Need help planning lifestyle content and summer events to match your brand? Bundled deals? Here are some examples: Memorial Day Get your Memorial Weekend bundle 40% Off! Giving them some control over the process creates a sense of trust that makes them more willing to read the rest of your pitch. At SmartBug, we do exactly that!

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Hubspot

AUGUST 4, 2020

They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. Instead of buying individual products at once, consumers are able to pay one price for a bundle. Streaming Service Bundle. Image Source. Image Source.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

ConvertKit

NOVEMBER 9, 2020

Most discounting advice you’ll find is aimed at brands selling physical products—it’s confusing at best and misleading at worst. Use discounts the wrong way, and you can hurt your brand and ruin your sales. The email ended up going viral and leading the brand to one of their best sales days of the year. The only problem?

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Huptech Web

DECEMBER 21, 2023

That’s why brands take advantage of this excitement and introduce product bundles. These bundles combine different items or services at a discounted price, attracting consumers who love a good deal. Product bundling is a marketing strategy where multiple products or services are combined and sold as a single item.

Bundling 52

Bundling Examples Product Customer Satisfaction 52

Litmus

APRIL 24, 2019

Google’s revamped Promotions tab allows marketers to add custom imagery to their promotional emails—and many brands take advantage of that new, powerful opportunity to stand out in the inbox. We see many brands utilizing the custom image to feature the products promoted in the email, giving subscribers a sneak peek before they open.

Promotion 72

Promotion Email Marketing Work Management Brand Identity 72

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Practically any brand offering a subscription service — from gaming platforms to music streaming to digital fitness — sees this in-and-out behavior. To justify ROI (return on investment), how do brands convince their customers they’ll miss out on something if they leave? Buddy up with other brands. Bundles aren’t a new concept.

Work Management 52

Work Management Marketing Management Cable Bundling 52

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. AllBirds’ Hype-Inducing Product Launch A well-executed launch campaign can build or break your brand.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

JULY 31, 2023

Tailor the communication based on users’ engagement frequency and familiarity with your brand. You can also customize copy for highly engaged users familiar with the brand, focusing on brand equity and updates. For ecommerce brands, tailor product features and their placement, particularly products of interest to your audience.

Lead Scoring 97

Lead Scoring Lead Ranking Planning Cross-Selling 97

Salesforce Marketing Cloud

AUGUST 10, 2022

By elevating data from sales, service, marketing, and commerce to a shared customer data platform , you’ll gain the 360-degree view you need to ensure every interaction stays personalized, consistent, and on-brand. Money-saving promotional bundles. Segment audience data to automate relevant communications.

Budget Programs 98

Budget Programs Buy Bundling Mobile Advertising 98

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Not only does it deliver performance results in its own right, but it also boosts the results of other paid channels, creating a halo effect.

Paid Content 109

Paid Content Paid Search Agency Advertising Agencies Bundling 109

Webbiquity

NOVEMBER 19, 2019

The best online video maker-—use Wave.video to create branded video content that will build your audience. Just click the links above, make your choices, and save a bundle on the best martech tools. Dates: November 21 through December 3. Details: Get 50% off pretty much everything at TemplateMonster. No coupon code needed.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Choozle

FEBRUARY 7, 2024

” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands. This may include budget-friendly product lines, discounted bundles, or loyalty programs that enhance affordability without sacrificing quality. How much efficiency could you gain if you unified your approach?

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Contently

AUGUST 1, 2019

Our first bundle covers brand awareness and thought leadership , and our content calendar and framework is just one several lessons and templates you get when you download our free course. It needs to be a cohesive part of your content strategy and have a clear purpose.

Bundling 130

Bundling Thought Leadership Content Template 130

B2B Marketing Exchange

MARCH 15, 2023

Since 2012, Demand Gen Report ’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. Submit it now for the 2024 Killer Content Awards to take advantage of our Super Early Bird rate!

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

QuanticMind

AUGUST 11, 2023

For many brands, this time is almost as exciting as it is for students. Both payment methods signal that shoppers are feeling cash strapped, that they don’t have a lot to spend on unnecessary items, and that they are likely to prioritize value over brand loyalty. Notebooks stacked meticulously by color. Speak to product quality.

Campaigns 89

Campaigns Opt-out Bundling Opt-in 89

Metadata

DECEMBER 1, 2023

Some competitors might bundle display into their pricing, but we’d rather see you get actual ROI than try to justify a channel that doesn’t quite hit the mark for us. For genuine demand and brand awareness, social media is our preferred wingman. Not the most engaging companion.

Display 52

Display Advertising Agencies Advertisements Advertising 52

RebelMouse

FEBRUARY 28, 2019

The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40