Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why Sponsored Updates?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

LEADership

NOVEMBER 6, 2013

In this case, you know the content must go viral, which means your campaign must augment brand awareness. This is necessary to pinpoint as emotions increase interest in your client’s product. The post Interesting Infographic: 5 Steps For Creating Brand New Content appeared first on LEADership. Let’s go back to step no.

Brand Identity 40

Brand Identity Branding Viral Marketing Content 40

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Essentially, the brand-consumer relationship has moved on from a one-sided transaction to a partnership. Interested in jumpstarting your contextual advertising campaigns? billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

MARCH 11, 2024

Whether it’s boosting brand awareness, engaging your audience, or driving sales, each video you create should have a clear goal in mind. It’s a sign that viewers are not just interested, but invested. Tailor your content to the interests, needs, and habits of your target audience. Increase brand awareness?

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” Nearly three-quarters (72%) of B2B influencers said they would work with brands for free. It’s Not All About the Money.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

APRIL 18, 2024

Effective lead nurturing campaigns are built on a foundation of understanding your audience’s needs and interests. This makes your company the top-of-mind brand for these leads. Similarly, content can also be adjusted based on that contact’s industry, role, or previous interactions with your brand.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

OCTOBER 31, 2023

An extraordinary 91% of consumers have subscribed to at least one SMS marketing program, and 73% have made a purchase after receiving a text from a brand or vendor. But what is surprising is that SMS is now #2, and 85% of people who subscribe to brand text messages also subscribe to their emails. Not surprising.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Martech

FEBRUARY 28, 2024

At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order. Category interest — Middle of the funnel (MOFU). Category interest — Middle of the funnel (MOFU). Pain point interest — Top of the funnel (TOFU). Brand understanding.

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Brand awareness and visibility. So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 145

Research Loyalty Case Studies Communities 145

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

Hubspot

FEBRUARY 15, 2016

To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. 4 Interesting Ways to Use NPS Data. Many of the highest-tech rockets don’t make it to orbit; they fall ‘clunk’ on the launch mat. Check them out below. What's a Net Promoter Score? And, of course, Hubspot uses NPS.

Lead Scoring 28

Lead Scoring Lead Ranking Promotion Word of Mouth 28

illumin

FEBRUARY 29, 2024

Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. Brands need to take the time to watch the content on which they’re advertising and to recognize the essential relationship between brand and creator. However, there is a relationship between the two.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

SocialPilot

APRIL 15, 2024

For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? To get your brand noticed, you have to expose people to your updates on a regular basis. No leads; no conversions.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” It’s not good business to be associated with vile conspiracy theories.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. Step 2: Your lead shares their information This is where sales teams can get to work.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Martech

APRIL 19, 2024

We must always serve the best interests of consumers. It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. That really piqued my interest.

Work Management 106

Work Management eCommerce Budget Programs Marketing Management 106

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads. And here’s a success story!

Barriers 127

Barriers Brand Identity Branding Content 127

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?

Social Media 138

Social Media ROI Media Cross-Selling 138

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. It helps people interested in your topics or themes easily find your videos. Let’s dig in.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Martech

APRIL 5, 2024

Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Dig deeper: Why we care about retail media networks Data.

Advertising Agencies 114

Advertising Agencies Media Verticals Paid Search Agency 114

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Engagement content metrics such as likes, comments, and shares provide a more comprehensive view of how audiences are interacting with your brand and what you produce.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media 114

Social Media Social Marketing Media Planning 114

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work.

Keywords 99

Keywords Template Analysis Barriers 99

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Spiralytics

FEBRUARY 7, 2024

This technology allows you to retain your brand voice on each platform and tweak the content and format as per the unique requirements of each social media channel. Social media automation tools allow you to set budgets, define target demographics and interests, and schedule ad displays, all within the automation platform.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

DECEMBER 7, 2023

Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Zimmerman explains how advertisers can tap into platforms like Reddit’s vast array of active communities, covering an extensive range of topics and interests.

Advertisements 111

Advertisements Advertising Conversion CPC 111

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support. Consumer behavior has always been a constantly shifting target.

Marketing AI 123

Marketing AI Paid Search Agency Allocation Marketing Management 123

Inbox Insight

OCTOBER 19, 2023

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. It’s about making your brand known, educating your audience, and building trust with them.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Rules 151

Rules Planning Brand Identity Branding 151

Martech

NOVEMBER 2, 2023

As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. If anything, the more content people consume, the more difficult it is to stand out and capture their interest. In other words, your brand must also become a publisher.

Brand Identity 124

Brand Identity Branding Work Management Marketing Management 124

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. On the other hand, 71% cite too many messages as the main reason they no longer want to hear from brands. Why we care. Surprisingly, the popularity of SMS (and other channels) is driving improvements to email.

SMS 125

SMS Purchase Planning Mobile Marketing 125