Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

Litmus

MAY 10, 2022

Email marketers rely on their emails consistently getting to the inbox. If communication isn’t reaching customers, it can have a ripple effect on brand reputation, customer loyalty, and ultimately—return on investment (ROI). But understanding deliverability can feel like a bit of a mystery. .

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Deliverability CAN-SPAM Webinar Metrics Loyalty 94

Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. Do the right things—before you have deliverability problems.

Deliverability 104

Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

SmartBug Media

OCTOBER 4, 2022

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. However, you don’t just wake up one day with a plan and start sending out emails. Data privacy is an increasingly important issue for people and email service providers (ESPs).

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Domain Deliverability CAN-SPAM Template 98

ConvertKit

MARCH 16, 2021

And when you notice some of your subscribers starting to disengage, jumping on a re-engagement campaign is probably your solution. In fact, if you're not careful, your campaign may do more harm than good. Your email subscribers determine your deliverability. Think of deliverability like a credit score for your domain.

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Deliverability Domain Pricing Price 112

DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Suspended by marketing automation, sales automation and email providers.

Deliverability 52

Deliverability Marketing Automation Services CAN-SPAM Domain 52

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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ROI Email Marketing B2B Marketing Marketing Automation Services 172

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

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Work Management Marketing Management Email Marketing Planning 288

Heinz Marketing

OCTOBER 23, 2021

Why B2B brands Face Unique- and Sometimes Self-inflicted- Email Deliverability Challenges. Email deliverability can feel out of your control. How can content marketers tap into this desire for connection at a time when people trust other people more than they trust brands? Thank you, Chad S. The Power of Us.

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Deliverability Urgency Marketing B2B B2B Sales 108

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

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Deliverability Work Management Marketing Management Marketing AI 112

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

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Opt-in Opt-out CAN-SPAM Deliverability 93

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. One key to successful video email marketing is to create personalized and targeted content.

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Webinar Metrics Demand Work Management Video Marketing 309

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

DECEMBER 19, 2023

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. Email geeks know that creating exceptional emails has never been harder. We tested five million emails last year.

Email Marketing 92

Email Marketing Deliverability Paid Search Agency Display 92

SendX

JUNE 24, 2021

Every time you send an email to market your brand, you always want your target to get the information. This helps you create engagement and increase the chances of sales by promoting your brand. Until recently, email delivery has always been manual where artificial intelligence has come in to change the game.

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Marketing AI Lead Ranking Deliverability CAN-SPAM 195

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability? What is Litmus Spam Testing?

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CAN-SPAM Deliverability Phishing Domain 108

ConvertKit

APRIL 26, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

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Deliverability CAN-SPAM Click Rate Domain 93

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

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Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

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Practices Ad Building Privacy Policies Deliverability 108

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Yet your beautiful email campaign may never actually reach the inbox. Yet your beautiful email campaign may never actually reach the inbox. Email deliverability is a complicated, technical beast.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Valasys

AUGUST 6, 2021

Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

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Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

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Email Campaigns Campaigns Deliverability Allocation 269

Litmus

JUNE 23, 2023

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. Email clients are always changing (on average, every 1.2

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Deliverability Paid Search Agency Display Email Marketing 141

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

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Outreach Email Marketing Optimization Lead Scoring 127

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

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Deliverability CAN-SPAM Lead Scoring Lead Ranking 121

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. Give people an easy way to unsubscribe.

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CAN-SPAM Acquisitions Click Rate Purchase Intent 123

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Get MarTech! In your inbox.

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Deliverability Copywriting Outreach Verticals 107

eDataSource

APRIL 18, 2019

Before you sign off for the weekend to prepare your Easter brunch, let’s take a peep at a riveting, bite-sized, piece of deliverability inspiration. Not the norm, even for a large brand, this send volume was about 558% higher than Kohls average send volume all week (see chart below). Kohls has email reputation.

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Deliverability CAN-SPAM Practices Course 59

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

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CAN-SPAM Deliverability Opt-out Opt-in 98

Litmus

APRIL 25, 2022

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. Email deliverability. Conduct an email deliverability audit.

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Email Marketing Deliverability CAN-SPAM Data Hygiene 99

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Study the warning signs.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. Essentially, solid paperwork gives brands and influencers security. But it shouldn’t end there.

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Social Media Template Media Terms and Conditions 96

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Your schedule will be unique to your brand, market, customers and the products or services you offer.

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Click Rate Budget Programs Case Studies Open Rate 113

eDataSource

MARCH 4, 2019

All email marketers rightly want to know how they’re doing in relation to their industry peers. We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. We analyzed promotional email for over 2,400 retail brands in eight key retail sectors. Inbox Rate.

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Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61