Remove brand
article thumbnail

Mobile App Optimization & Indexing

seo.co

To address this, Google’s been implementing a number of functions and updates for what’s becoming known as “app SEO,” including the basic presence of apps in search engines, app deep linking to take users to specific screens within apps downloaded on their devices, and even app streaming , which allows users to access apps they haven’t downloaded.

article thumbnail

The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

However, there are several other reasons why brands would want to use URL shorteners. You may find yourself dealing with a long URL if you’re linking to a page buried deep within your website or using UTM parameters to track your visitors. So people might be reluctant to click the link: [link]. Manage links.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optimove acquires mobile messaging provider

Martech

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Customized in-app messages with branding. New capabilities.

article thumbnail

How to send mobile app messages that build loyalty and stay relevant

Martech

Customers download your app because they want to know more about what your brand has to offer. “Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So

Loyalty 111
article thumbnail

Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

article thumbnail

How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

The n Amazon’s Attribution tool emerg ed from beta and became available to all brand-registered sellers in the third quarter of 2022. This enables sellers to generate an Amazon tracking code to insert into an off-Amazon advertising link, which then attributes any Amazon sales back to that ad click.

Amazon 52
article thumbnail

5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Now, in addition, think of your mobile app as the opportunity to create hyper-relevant and timely mobile moments that encourage repeated engagement and interaction with your brand. Going Forward.

API 167