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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

But the premium editions excel with a complimentary custom domain, branded links, bulk link shortening, link redirects, QR codes and a UTM builder. . The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. The decision must be based on the cost and projected return for the ABM systems. You will create ads and messages to update and highlight the benefits of your products or service to reach only the people who are the decision-makers.

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10 Proven SEO Tips to Boost Your Rankings

Single Grain

There are no hard and fast rules, but in general: For a 3000-word article , one internal link every 100-150 words = 20 to 30 internal links. For a 500-word article , one internal link every 100-150 words = 3 to 5 internal links. This exposes more of your site to both users and search engines.