Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Hinge Marketing

JULY 14, 2022

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 83

Thought Leadership Press Ideal Customer Profiles High Quality Lead 83

Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 112

Thought Leadership Press Ideal Customer Profiles High Quality Lead 112

ClearVoice

JUNE 3, 2024

In the realm of C-suite roles, fractional executives bring specialized expertise to organizations without the commitment of hiring full-time leadership. But that only goes so far in the current business climate — where marketing tech and strategy change like pages in a flip book. So your communication norms should reflect this.

Organization 52

Organization Work Management Paid Search Agency Marketing Management 52

Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

DemandBase

JULY 2, 2020

And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. 10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Contently

JUNE 8, 2018

.” The same thing happened to me a couple decades later in a much more useful (albeit still dorky) context: when I started writing a book about the science of human collaboration. That book became a 3+ year project, and it just came out! If not for all that, it would not be a very good book. Check out Dream Teams here!).

Studies 164

Studies Content Marketing Content Storytelling 164

markempa

MAY 30, 2017

Along with that way, I wrote a book called Marketing Automation for Dummies. I think the most surprising thing is the fact that people don’t realize the amount of movement inside of an organization. Mathew: In that book, Doc says that there is no demand for messages. They [consumers] had no other recourse.

Linkedin 297

Linkedin Research Studies B2B 297

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

ClearVoice

JUNE 10, 2020

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” Books & Literature. The results? Word Count Ranges.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. In his latest book, The Time to Win , C&C founder Jay Baer shares a universal truth: speed is important. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

B2B 157

B2B Case Study Case Studies Content 157

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Outreach

DECEMBER 18, 2019

We’ve compiled a list of five must-read books for sales operations leaders to help you support your sales team with day-to-day tactics or a winning long-term strategy. This book is a must have for any sales operations leader. This book is more than your typical sales ops “how-to.” Get it here. Get it here.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

DiscoverOrg

MAY 12, 2016

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. 4) Salesbuzz.com.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Ranking Ethics Tips 120

Televerde

JUNE 7, 2021

Invest in helpful resources like contemporary books on sales and books on marketing to improve your sales growth and lead generation. It takes careful strategy and planning, and most important, an organized model that outlines a clear path for improvement. Study analytics to learn all you can about your audience.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

markempa

FEBRUARY 2, 2015

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. 2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. Check beyond the “Blog” or “Case Studies” pages of a domain. Book a free consultation with Marketing Insider Group for expert assistance.

Analysis 274

Analysis Top of Funnel Advertising Agencies Content 274

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Hubspot

MARCH 15, 2018

It's a great book based off one of the largest studies ever done in sales. Download more free summaries of top sales books here. I also summarized the entire 240-page book into 15-pages for those looking to read the whole book in sparknotes fashion. hence the name of the book. Grab it here.).

Ideal Customer Profiles 98

Ideal Customer Profiles Correlation Profiling Training 98

Webbiquity

MARCH 4, 2019

It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. He’s a leadership speaker, coach, consultant, and author of three books. Webbiquity: What inspired you to write this book? What makes a leader truly effective?

B2B Thought Leadership 243

B2B Thought Leadership Thought Leadership Organic Leads Loyalty 243

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. These posts probably have a mixture of case studies, personal stories and research.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Zoominfo

MAY 12, 2016

Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. With that said, here are five of the books and blogs we love. In addition to her book, you can also find her insights online on her blog. If that challenge intrigues you, it’s worth picking up this book.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Ranking Ethics Profiling 100

Vision Edge Marketing

APRIL 4, 2023

Reducing cycle time enables your organization to respond more quickly to changing market conditions, customer needs, and internal challenges. Given the level of investment, it’s understandable that organizations want measures they can use NOW to assess whether the investment is worthwhile. Billion by the end of 2030.

Lead Scoring 205

Lead Scoring Lead Ranking Allocation Analytics 205

Valasys

NOVEMBER 8, 2019

Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? According to a report from Inc.com, most CEOs & executives read 4-5 books per month. Furthermore, specialists are training people on how to read more books. Well, they do.

B2B Marketing 55

B2B Marketing Enterprise Management Planning B2B 55

Vision Edge Marketing

MAY 11, 2021

Every month or quarter, leaders in most organizations report on the state of business performance. BCG studied the tenures of 7,000 CEOs worldwide to identify how they affected their companies’ business performance trajectories. Business leaders set the tone and priorities for their organization. Competitive Intelligence.

Business 242

Business B2B Thought Leadership Allocation Thought Leadership 242

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most organizations field a small content marketing team. For example, if no one is dedicated to content marketing in your organization, how can a marketing leader expect results?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Sword and the Script | B2B

MAY 11, 2021

I have a theory about why: for many managers and executives, the last time they cracked open a marketing book was in college. The study defines a digitally savvy leadership team as “a team in which more than half of the executive members are digitally savvy.”. Shortage of digitally savvy executives . Read free during Open Access.

Studies 63

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 63

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. Success with this strategy requires your organization to understand what the customer currently buys and why, and what other products or services can help them achieve their goals.

Work Management 179

Work Management Marketing & Strategy Marketing Management B2B 179

Contently

JANUARY 17, 2023

For everyday content like blog posts, social messages, and so on, organizations that want to do the bare minimum can stop there. Each organization will set standards for how much to check and what happens to articles with core or incidental fact issues. Go find the study itself and read it. Find the original source.

Practices 201

Practices Generation Best Practices Content 201

DemandBase

SEPTEMBER 30, 2019

If you’re wondering why this ABM book is different, it’s written by the people who know ABM best, Chris Golec, Peter Isaacson, and Jessica Fewless. This is an ABM how-to book from the perspective of marketing and sales executives who have lived it and seen it all. You can find all that and more in the book. It’s a seismic shift.

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels.

Case Studies 73

Case Studies Case Study Studies SEO 73