Marketing Insider Group
JANUARY 21, 2022
If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.
Webbiquity
MAY 17, 2022
The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. This new future means B2B organizations must work harder to adapt and thrive. The post What Will the Future of Remote Work Mean for B2B Organizations?
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B2B Marketing Directions
APRIL 20, 2024
Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Some of the study results were reported by type of survey respondent.
Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Kevin Indig
APRIL 25, 2023
According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met. What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. The same is true for content.
SocialPilot
JANUARY 31, 2024
In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. How to influence organization-wide lead generation strategy change. Over time, we’ve become much better at measuring conversion rates and lead quality.
Advertiser: Showpad
According to a study from SiriusDecisions, 81% of buyers today make purchase decisions based on buying experience, over product or price. In order to deliver experiences that win buyers, your entire organization must transform. This model is visionary -- developed to inspire and excite you about where your organization can go.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Is your team focused on building a reliable tech stack for 2020?
Speaker: Paul Slack, Vende Digital CEO
You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started quickly (..)
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.
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Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible.
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In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. 9 inspiring case studies that demonstrate the power of the CPE. In today’s crowded marketplace, it’s no longer good enough to just be customer-centric.
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Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. A unique case-study, complete with hard metrics and step-by-step process breakdown. Download this guide and receive: An interactive flowchart to assess where you are in your omnichannel journey. Today’s consumers have evolved.
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