8 B2B Marketing Books To Add To Your Reading List

Marketing Insider Group

Thankfully, there’s a strong community of authors dedicated to providing tools like B2B marketing books to help marketers grow and evolve in their profession. Hone Your Craft With These B2B Marketing Books. Here are some of the best B2B marketing books available today: 1.

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Marketing Technology Buy The Book

Webbiquity

Numerous studies have shown that having a documented content marketing strategy is vital. This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” Far more than a list, this book places the different types of tools in context, to help you understand what fits where, and it links through to additional detail anywhere you need it.”

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The SaaS Marketer’s Black Book of Lead Generation

Marketing Insider Group

According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume. Care to share any notes from your black book in the comments? Lead generation.

Jonah Berger Catalyzes Conversation at Just a Book

Walker Sands

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. However, Jonah reminds us that sometimes sending one more case study or pushing out one more paid ad won’t be enough to move the needle.

Best Marketing Books You Need To Read

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

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7 Books That’ll Turn Your Marketing Team Into Better Storytellers

Contently

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.].

Book Review: Content Rules

Webbiquity

The same study also showed that: • 90% of companies are already doing some form of content marketing. • Chapman have written the definitive guide to creating nearly any type of content, as well as adding life to traditional formats like customer case studies and FAQ pages. If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon.

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Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. These posts probably have a mixture of case studies, personal stories and research. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. There are software programs that will help you do this.

How Much is Your Address Book Worth?

B2B Lead Generation

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly.

Book Review: Defy Gravity

Webbiquity

To illustrate her points throughout the book, Rebel metaphorically uses the language of flight—gravity, lift, thrust, waypoints, trim tabs—much as Tom Hayes employed terms from the old west in Maverick Marketing. In the book’s first section, “Sources of Gravity,&# Rebel details how old practices and beliefs can weigh a company down, preventing it from reaching its potential altitude of profitability and speed of growth.

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Best Digital Marketing Books 2020

Brightedge

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education.

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Secrets of Social Media ROI Revealed by 166 Case Studies

Biznology

The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit). Rob uses select case studies to prove his findings and will give insights and ideas about how they can put these principles into practice for their businesses. Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge. Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.

8 Unmissable Marketing Books for 2020

Martech Advisor

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. Learn More: The Three Books I Would Recommend to Any Marketing Leader.

Book Review: SNAP Selling

Webbiquity

Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. As Jill notes in the book’s introduction, today’s buyers are crazy busy.

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How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces. Additive content can also provide a nice little runway for launching an e-book down the line. When to write an e-book.

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5 Books to Recharge Your Strategy in 2015 and Beyond

Oracle

We’ve complied a list of books for the marketer looking for resources to inspire and recharge strategy for 2015 and beyond. The book provides techniques and advice marketers need to match content to context and respond to constantly shifting markets. The book will be available January 6. The book also offers 6 Principles of Content Marketing , including “Avoid Sales Speak,” a must for all marketers committed to providing truly engaging and helpful content.

Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Contently - Strategy

For reference, this report reads at a 9th-grade level, just about where you’d find a Malcolm Gladwell book.). An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service.

Top 10 Best Email Marketing Books for Data-Driven Marketers

Delivra

We compiled this list of 10 books that help you gain more from email marketing, Some of them are entirely about email strategies, while others can help you address certain components of your email plan, including producing engaging content, building your brand, and measuring results. Take a look at these 10 best email marketing books you should have on your bookshelf, downloaded on your Kindle or tablet, or checked out on Audible: 10 top email marketing books for data-driven marketers.

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How Long Should Content Be? And What Can Marketers Learn About It from TV, Movies, and Books…?

Oracle

Now studies show that it’s around eight seconds. TV, movies, and books. Have you ever tried to write a book? People are used to TV, movies, and books being certain lengths, and going too long or even too short can turn them off. What about books?

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New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

Along with that way, I wrote a book called Marketing Automation for Dummies. You then take one step to the right, which essentially I prove that in my book when that step happens, and now we live in an infinite media environment, where there is no longer a barrier to the creation or the distribution of content, equaling an unlimited amount of content in the environment. Mathew: In that book, Doc says that there is no demand for messages.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge. Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.

Book Review: Maverick Marketing

Webbiquity

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. A study by the Association of National Advertisers revealed that three-fourths of large marketers believe their television advertising is less effective now than it was just a few years ago. The book has a few faults.

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Book Review: Social PR Secrets

Webbiquity

Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. This is no wasted verbiage in this book, no fluff, no superfluous content. This is the bleach, the moonshine, the uranium of business books—powerful but highly concentrated. ” As helpful as all of the information in this book is, two chapters in particular stand out.

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How to Write a Case Study that Converts Prospective Buyers into Customers

Single Grain

That’s the percentage rating given by B2B marketers on the effectiveness of a case study. And even when they do, the case studies do not tick the right boxes. What Is a Case Study? But a case study is more than a mere testimonial. How to Write a Customer Case Study.

Content Marketers Must Read Book of the Week!

Ambal's Amusings

Who is the book intended for? This book is for online marketers. The book offers tips on how content development is achieved by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Top 4 takeaways from the book. The book discuss on how key content tactics influence search engine rankings and sales conversion.

Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”

Oracle

Smart Business, Social Business (Que) might just be the most thoroughly researched book on the larger topic of social marketing. Hell, had Smart Business, Social Business not been bound with cardboard and filled with parchment, I wouldn’t even have known what to call it, because Brito’s first book felt more like transcribed consulting services than it did a business title. Smart Business, Social Business isn’t the first book on social media, and it certainly won’t be the last.

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How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces. Additive content can also provide a nice little runway for launching an e-book down the line. When to write an e-book.

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with.

Writing Your Own Book to Establish Authority

B2B Digital Marketer

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. Here’s a free book.

How Studying Dream Teams Helped Me Get Better At Content Marketing

Contently

” The same thing happened to me a couple decades later in a much more useful (albeit still dorky) context: when I started writing a book about the science of human collaboration. That book became a 3+ year project, and it just came out! I wanted to study the paradox of why most growing groups slow down or break down—while some rare teams make incredible breakthroughs together—so we could build an awesome company and a great place to work.

Write an Expert Ebook: How Are a Book and a Speech Alike?

Writing on the Web

src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book. One of the take-aways from the Publishing at Sea conference last week was a presentation by Judith Briles , founder of AuthorU , about how to market your book through speaking engagements. and a Speech Alike?"

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Here’s how to ensure your email marketing campaign works: Click here to view the Flip Book: Six Tips for Email Marketing That Work. Ten second case study: Groupon attracted attention not only for the success of its email marketing, but also the unique and quirky style of its content. Studies show that emails including a social share button enjoy a 115% higher click-through rate than those that don't.

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Appointment Setting Case Study

Valasys

The Challenge #1: Ensure that each appointment that got booked, signed a learner onto one of the Apprenticeships or NVQ’s provided. The Challenge #2: Ensure that all booked appointments are reported and compiled within the diaries supplied by the assessor’s. Case StudyBackground. Valasys Media’s outbound appointment generation service was utilized by one of UK’s largest training providers.

Packaging Case Studies to Increase Their Promotional Value

WriteSpark

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation. Two quick and easy projects can make your case studies much more appealing to customers and increase their marketing value for your company.

Top 5 Books All Writers Must Read in 2020

ClearVoice

Quality authors take their years of study and hard-earned life lessons and condense them down to the most beneficial, offering them up in an easy-to-read format. Books can change you, your business, and your life. 5 Must-read books for writers. How to sell more books.

10 Books to Make You a Better Marketer

DemandBase

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This book is an absolute classic.

Want Better Lead Generation Content? Ditch the E-Book and Create a Course

Contently - Strategy

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers. For instance, the study found that CEOs of great companies were, as a majority, promoted from within, instead of an outside hire.

MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

Sword and the Script

I have a theory about why: for many managers and executives, the last time they cracked open a marketing book was in college. A study of 1,984 large global businesses, published in the MIT Sloan Management Review – Does Your C-Suite Have Enough Digital Smarts?