Heidi Cohen

FEBRUARY 26, 2024

Are you a book author who wants to get published? Then get the inside case studies and marketing tips you need to get into print and become a book author. The post Book Authors Want To Get Published? 3 Experts Spill What You Need To Know appeared first on Heidi Cohen.

Case Study 66

Case Study Case Studies Studies Tips 66

Contently

AUGUST 18, 2021

For reference, this report reads at a 9th-grade level, just about where you’d find a Malcolm Gladwell book.). An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. It’s also much more trustworthy. appeared first on Contently.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

B2B Marketing Directions

SEPTEMBER 17, 2023

Source: Penguin Random House LLC Over the past several decades, psychologists and other behavioral scientists have conducted thousands of research studies examining various aspects of human decision-making. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters.

Ethics 71

Ethics Work Management Studies Resources 71

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

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Case Study Case Studies Studies Brand Identity 132

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Anyword

FEBRUARY 9, 2022

Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. In the book, Halbert details numerous strategies, secrets, and tips that tie psychology and conversion. The Robert Collier Letter Book. The Robert Collier Letter Book is dedicated to sales copy.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. However, Jonah reminds us that sometimes sending one more case study or pushing out one more paid ad won’t be enough to move the needle.

Conversion 98

Conversion Paid Search Agency Barriers Advertising Agencies 98

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. Read this book to help you understand why ideas are not only remembered but spread far and wide.

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DemandBase Work Management Marketing Management Account Based Marketing 122

Trade Press Services Newsletter

APRIL 4, 2024

“Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Show gratitude. Broaden the show’s marketing reach.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

ClearVoice

MAY 3, 2020

Quality authors take their years of study and hard-earned life lessons and condense them down to the most beneficial, offering them up in an easy-to-read format. Books can change you, your business, and your life. From emails to web copy here are five books that will keep your skills sharp: #writing #contentmarketing Click To Tweet.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

B2B Marketing Directions

OCTOBER 16, 2022

Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies." What's In the Book Nancy Harhut refers to Using Behavioral Science in Marketing as a "hands-on handbook," and that is an apt description of her book.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

markempa

MAY 30, 2017

Along with that way, I wrote a book called Marketing Automation for Dummies. I’m not sure if you’re familiar with one of my favorite marketing books, Clue Train Manifesto, which Doc is a coauthor of with a bunch of other brilliant minds. Mathew: In that book, Doc says that there is no demand for messages.

Linkedin 297

Linkedin Research Studies B2B 297

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? So how do you know if your idea is worth an e-book or a blog post? When to write an e-book.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Contently

JUNE 8, 2018

.” The same thing happened to me a couple decades later in a much more useful (albeit still dorky) context: when I started writing a book about the science of human collaboration. That book became a 3+ year project, and it just came out! If not for all that, it would not be a very good book. Check out Dream Teams here!).

Studies 127

Studies Content Marketing Content Storytelling 127

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. Set up a quick consultation , and I’ll send you a free PDF version of my books. Some of the world’s most iconic brands have done the same.

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Case Study Case Studies Activities Studies 145

KoMarketing Associates

FEBRUARY 12, 2015

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. The book also focuses on the how , instead of the why , when it comes to targeting potential and current clients.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. In his latest book, The Time to Win , C&C founder Jay Baer shares a universal truth: speed is important. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

B2B 95

B2B Case Study Case Studies Content 95

ClearVoice

JUNE 10, 2020

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” Books & Literature. Books & Literature.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Outreach

DECEMBER 18, 2019

We’ve compiled a list of five must-read books for sales operations leaders to help you support your sales team with day-to-day tactics or a winning long-term strategy. This book is a must have for any sales operations leader. This book is more than your typical sales ops “how-to.” Get it here. Get it here.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

Convert

OCTOBER 5, 2020

We started with the usual books that are recommended for advice on how to improve your communication skills. Just google ‘books on workplace communication’ to see these. The snippet: ‘There are lots of books on the great art of speechmaking. Check out Viv Groskop’s book that inspired the podcast here. David Marquet.

Allocation 82

Allocation Advertising Agencies Best Practices Paid Search Agency 82

Convince & Convert

SEPTEMBER 9, 2014

A few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products. » Social Media Case Studies' Also, I find her hilarious and her favorite classic arcade game is Tetris. Read the whole entry. »

Promotion 141

Promotion Case Study Case Studies PR 141

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Televerde

JUNE 7, 2021

Invest in helpful resources like contemporary books on sales and books on marketing to improve your sales growth and lead generation. Study analytics to learn all you can about your audience. 5 Insightful Books on Sales and Books on Marketing. What Does it Mean to Modernize Sales and Marketing?

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? So how do you know if your idea is worth an e-book or a blog post? When to write an e-book.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Author : Robert B. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

markempa

FEBRUARY 2, 2015

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. 2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120