Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind. But failing to do it can be very costly.

Positioning 223

Positioning Brand Identity Branding Peer-to-peer 223

Hubspot

JANUARY 4, 2012

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Onalytica B2B

DECEMBER 11, 2017

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Location: Tennessee, USA.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 161

PR Social Media Paid Content Media 161

Hubspot

JULY 8, 2010

Want to use social media to generate word of mouth? Marketers have realized that if you provide incredible value, consumers will line up around the block for you. Of course, you’ll probably run out of chicken, which is exactly the fantastic PR you were hoping for. Are you a top 100 Blogger? Bacon and eggs.

Word of Mouth 28

Word of Mouth Social Media Generation Media 28

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.) Normally PR is a terrible channel.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

APRIL 5, 2018

Lee Frederiksen , Managing Partner at Hinge Marketing , talks about the importance of brand building, reputation and visibility in the market for getting referrals from top clients. "8/10 advises marketers to refrain from making business mistakes which can ruin the agency’s reputation in the market.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Work Management 76

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Social Media 94

Social Media Media Advertising Agencies Word of Mouth 94

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Approximately 25% of the time (on average) they will.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

But, you may not realize there are lots of big name Marketers at the event. They are book authors, analysts, top bloggers, world-renowened speakers, and more. David Meerman Scott, Freshspot Marketing LLC. Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. More people making stuff (100 million bloggers can’t be wrong) 2. link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Thanks for that!

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A. Tiene sangre de troll.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. And it leads back to the problem we have with PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board).

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. I'm really looking forward to this, Jay!

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Paul Gillin

NOVEMBER 20, 2013

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. Boston-based BzzAgent is a word-of-mouth marketing agency whose customer list would turn any ad agency executive green. Related articles. I am an Influenster!

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 12, 2010

link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. Establish marketing goals ahead of time to achieve desired results. For both consumer-driven and B2B marketing, networking is key.

Blogger 48

Blogger Word of Mouth Ad Exchange Viral Marketing 48

Hinge Marketing

JUNE 30, 2021

Yet it’s also the least understood, most underutilized, and most abused of all digital marketing techniques. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. You can generate earned media through digital PR. . What is Digital PR?

PR 174

PR SEO Webinar Metrics Media 174

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy!

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. link] blur Marketing [link] Is It Curtains for the App Store? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Everything.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

B2B Memes

MARCH 11, 2011

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. This is a high-level group where being with influencers is important to them.

Ethics 100

Ethics Social Media Media B2B 100

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Hubspot

MARCH 14, 2011

In this episode of the Weekly Marketing Cast , we try to offer a solution. View our video discussing how marketers can optimize their press releases: Why Submit Your Press Release to Distribution Services? That is how you can gain potential coverage from mainstream media and bloggers. Think about Google News and Yahoo!

Press 28

Press Optimization Word of Mouth PR 28

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media isn’t inexpensive, it’s different expensive. (I I use this a lot. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. And they can’t get just two little words right.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. If you’re feeling particularly frisky, I’d love for you to vote for my other two panels while you’re in the mood.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150