Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Click To Tweet.

Brand Identity 102

Brand Identity Branding FAQ Content 102

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” How Do Bloggers Make Money? There are two main ways that bloggers make money: from the content itself and from the audience you build around the content.

Paid Content 94

Paid Content Adsense Merchandising Conference 94

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. An influencer acts like a giant megaphone spreading a brand’s message to potential customers. bw_banner_cta type=2]Cut through the noise to find the people influencing your customers.[/bw_banner_cta].

Tools 92

Tools Blogger Demographics Social Media 92

Webbiquity

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Apple could create an aggregation site to pull in blog posts and reviews about the product.

Aggregators 100

Aggregators Blogger Media Curation 100

Contently

OCTOBER 24, 2019

Below are the insights we were able to glean from finance content’s top contenders, from mainstays like NerdWallet down to independent bloggers who have amassed large followings of their own. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Don’t just publish a digest.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Content curation is editing on steroids.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). Hence, 1,000. Provide value first.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Content4Demand

OCTOBER 2, 2019

The best way to avoid the panic and frustration of not having content for your blog is to be proactive and fill the pipeline so that you always have a post ready to publish. Sometimes, you may need room for an organizational announcement or a new product launch. Curate Your Content. Here are seven tactics that can help.

Tactics 50

Tactics Account Based Marketing Advertising Agencies ABM 50

Marketing Insider Group

MARCH 7, 2013

Previous interviews covered Big Data Marketing and Big Testing , customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Buyers from #influencermarketing write more product or company reviews than average consumer. globalwebindex Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

ClearVoice

JANUARY 14, 2020

And the nature of editorial outlets is that most published pieces will be out of date after a year. Sharing good content provides values for your customers, and it’s not necessary to rehash an entire article if you agree with most of it — you can just send readers to the original source. Unfortunately, this is not a solid assumption.

CMS Development 119

CMS Development Content Marketing Media Planning 119

SmartBug Media

APRIL 9, 2020

A copywriter can spend hours consolidating thousands of words about a product or service, finessing everything into just a few punchy headlines and paragraphs of perfectly crafted, actionable web copy. This post was originally published in May 2018 and has been updated. but it can be an artful and rewarding undertaking.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Biznology

JANUARY 9, 2014

Over 2 million blog posts are published each day. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Moz

OCTOBER 6, 2019

Some of us in this field are lucky to work with companies that sell sexy products. It had a sporadic publishing schedule. I reached out to departments across the company in hopes of finding people that liked writing enough to publish something once or twice a month. It makes it a little easier. But that’s not always the case.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Hubspot

FEBRUARY 26, 2019

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A lifestyle blog is often highly personalized, so it can often feel like you're reading a friend's curated journal entries. A blog post links back to your overall blog site.

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Vidyard

JANUARY 24, 2022

Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. Customer Engagement Lab 1.9 Customer Engagement Lab For those who are easily bored by “traditional” business podcasts and corporate jargon, this one’s for you. A podcast to amp you up during your mid-day walk? Top Sales Podcasts 1.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Find New Customers www.findnewcustomers.com. Publisher of PRDaily, PR Daily EU, Ragan.com. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Integrated B2B

NOVEMBER 7, 2019

Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. This curated content should clearly express your unique selling points and needs to be distributed via multiple channels such as your website, social media accounts, third-party sites, newsletters and blogs, to name a few.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Unbounce

JUNE 24, 2020

While new AI products are surely on the horizon— self-driving cars are coming any day now, possibly, maybe— AI’s most dramatic effects on your job today lies in adding new features across the tools that you’re already using. (And, Product Recommendation and Content Curation. And, hey, that rhymes, so it must be true.).

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? The length, design, tone, and general quality of the content they’re publishing. How they’re generating traffic and focusing on converting that traffic into paying customers. I’ve been there. And it sucks.

Planning 109

Planning Content Work Management Custom Publishing 109

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. It’s a challenging juggling act.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. However, the competitive landscape of content marketing is flooded with thought leaders, “professional” bloggers, and people pretending to be one or the other.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. And not just for in-house research. Click To Tweet.

Curation 110

Curation Tools Enterprise Management Content 110

Heinz Marketing

MARCH 7, 2022

Sales author, speaker, influencer, super knowledgeable guy, recently published this book Sell Without Selling Out: A Guide to Success on Your Own Terms. Differentiating yourself by becoming more authentically “human” A manager’s perspective on autonomy and agency in the business. Andy: Well, thanks for having me!

Urgency Marketing 105

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 105

ConvertKit

JULY 22, 2020

Best digital product ideas for ecommerce creators. Best physical product ideas for ecommerce creators. Tips for creating your product. Creating a best selling product in your ecommerce store doesn’t have to feel like rocket science. So without further ado, let's look at some ecommerce product ideas! Jump ahead.

eCommerce 108

eCommerce Product Demand Amazon 108

Scoop.it

FEBRUARY 14, 2023

More than 82% of global content marketers have integrated content curation with their content marketing strategy. Additionally, a recent survey found that 7 out of every 11 curated Facebook posts are seen by more than 750,000 people. What is Curated Content? Benefits of Sharing Curated Content.

Curation 90

Curation Aggregators Thought Leadership Content 90

Hubspot

JANUARY 12, 2016

As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. Is the goal to increase customer engagement? To engage customers, consider surveys and contests in exchange for content.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Hubspot

JULY 26, 2016

Polycor is a mid-sized company which owns and operates natural stone quarries in the US and Canada Their customers are stone distributors, but to drive demand we spend most of our time talking to designers and architects who spec their material. When I look for a brand ambassador I’ve got more in mind than follower counts.

PR 28

PR Advertising Agencies Blogger Dwell 28

Optinmonster

APRIL 27, 2020

The truth is that if you want new leads, you need to learn how to promote a product to maximize conversions. That’s why we’ve created this list of 15 of the best strategies to promote your product. The Crucial Ingredient Before You Promote Your Product. But to do so, you need a place to drive your incoming traffic.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Hubspot

NOVEMBER 18, 2015

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. Publishing content on a consistent basis is crucial in the blogging world. Words are hard. Image Credit: 750 Words. Image Credit: Twords.

Tools 28

Tools Best Practices Template Peer-to-peer 28

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. MM: How would you describe the concept of curating content?

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Marketing Insider Group

JANUARY 10, 2023

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. 80% of bloggers report successful results when posting blog content consistently . A successful content marketing funnel will: Increase customer value. Improve customer relationships. Quick Takeaways.

Top of Funnel 182

Top of Funnel Marketing Funnels Content Marketing Ad Building 182

Scoop.it

MAY 31, 2022

Curating visual content from others is a great way to add value to your blog or a social media post. Here are some ways to spice up your blog content and elevate your content marketing efforts with curated visuals. What is content curation? How to find curated visuals. So, how do you find visuals to curate?

Curation 84

Curation Copyright Paid Search Agency High Quality Lead 84

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Buffer Buffer is a widely used social media management tool that helps businesses and individuals plan, publish, and track the performance of their content across multiple social media platforms.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. Difference Between B2B SEO and B2C SEO. Content marketing is a vital part of both B2B and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Esp with high consideration set products and long sales cycle, it makes it difficult to track. data above).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40