Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Content farming.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Zoominfo

MARCH 7, 2018

From entrepreneurs to CEOs, to engineers, to world-renowned thought leaders– these women are some of the most admired executives and experts in their industries. I’ve never thought of myself as a female engineer, or founder, or a woman in tech. I got lucky because I never gave up the search. Click to Tweet! Leah Busque.

Zoominfo 273

Zoominfo Business Opinions Course 273

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. ZoomInfo helped one multinational company increase its qualified pipeline by three times!

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. In this phase, they might read a blog post titled “How to Track Complex Projects on Your Phone.”. For instance, a blog is a great way to build your organic traffic and brand authority. Phase 2: Consideration.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

JUNE 25, 2018

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Boost your search rankings. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. And research shows, your customers are already searching for video demos. We say yes!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

FEBRUARY 20, 2018

2. Search Engine Optimization. Did you know Google receives over 63,000 searches per second on any given day ( source )? Therefore, if your website doesn’t show up for the appropriate search queries, you’ll have a difficult time attracting new visits to your website and new business to your company. Contact us today.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

OCTOBER 25, 2018

In fact, the latest technology can identify patterns in a prospect’s entire digital footprint, from the terms they search to the web pages they visit the products they’ve purchased from you in the past. And, you know that when you visit Amazon’s homepage, you’ll likely find custom recommendations based on previous purchases or searches.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. Here are three examples of search queries that incorporate the word, SEO : Query One: What is SEO. The person searching this phrase is merely trying to figure out what SEO is. What are they actively searching for?

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. The idea is to expose TOFU prospects.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Zoominfo

JUNE 20, 2018

4. Search Engine Optimization (SEO). The purpose of SEO is to improve your site’s ranking in search engines like Google, thus increasing visibility and, subsequently, website traffic. While all marketers know the importance of organic search, mastering SEO best practices has its own set of unique challenge.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? The idea is to expose TOFU prospects.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

MAY 29, 2018

B2B companies take note: Use of voice search is on the rise. adults use voice search on a daily basis ( source ). This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. Why is voice search important to marketers?

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Zoominfo

APRIL 30, 2018

Today’s blog post will show you how to use web analytics to improve your recruiting strategy. Common traffic sources include: Organic traffic (from search engines like Google and Bing). Example: The HR company sees that a majority of their traffic comes from paid search ads. Keep reading! Paid advertising. Job boards.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Zoominfo

FEBRUARY 19, 2018

89% of customers begin their buying process with a search engine ( source ). ZoomInfo can help you improve your social selling efforts with access to detailed professional profiles, including employment information and links to your prospects social media profiles. 50% of identified sales leads are not ready to buy ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

DealSignal

JANUARY 30, 2024

In this blog post, we’ll take a look at the core pain points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2024. B2B Leads Generators like ZoomInfo might offer you outdated, obsolete data. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

SalesIntel

MARCH 1, 2024

Contact Information Search: Users can initiate a search for contact details pertaining to individuals or companies by inputting their names or domain names into Lusha’s search bar. While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog. SEO’s best friend: the blog post.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

MAY 7, 2018

Check out the following blog post to learn how to analyze your customer base and scale your success: How to Create an Ideal Customer Profile (ICP). Don’t be afraid to explore different approaches, audiences, and channels in search of new opportunities. The post The Marketer’s Guide to B2B Growth Hacking appeared first on B2B Blog.

Ideal Customer Profiles 227

Ideal Customer Profiles B2B Work Management Marketing Management 227

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering. A Complete Data Solution.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

SalesIntel

AUGUST 2, 2023

With its user-friendly interface and advanced search capabilities, SalesIntel empowers sales and marketing teams with high-quality B2B contact and company data. While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

Zoominfo

APRIL 9, 2019

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Boost your search rankings. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. And research shows, your customers are already searching for video demos. We say yes!

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Zoominfo

MARCH 4, 2021

Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

JANUARY 22, 2019

If you are still searching for information about the customer or have yet to speak the necessary department, you can still respond in a timely manner. For example, forward complaints about a technical glitch to your product marketing or engineering team.

Business 213

Business Zoominfo Opinions Contact Marketing 213

SalesIntel

FEBRUARY 15, 2024

Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria. Use Search Filters Most salespeople are unaware of how sophisticated LinkedIn’s search feature is. Read More – Zoominfo Alternatives 5. Free Trial 4.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

DealSignal

JANUARY 27, 2023

In this blog post, we’ll take a look on the core pain-points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2023. B2B Leads Generators like ZoomInfo might offer you outdated, obsolete data. This is where a Lead Enrichment Software comes in.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

DealSignal

JULY 17, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team. Are you searching for something in particular? No problem!

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Zoominfo

JANUARY 31, 2019

In fact, “near me” searches have doubled in the past year, and 82% of smartphone users go to a search engine when looking for a local business ( source ). The key to identifying what types of queries your prospects search during their micro-moments, you must investigate customer search intent.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

DECEMBER 3, 2019

In fact, the latest technology can identify patterns in a prospect’s entire digital footprint, from the terms they search to the web pages they visit the products they’ve purchased from you in the past. And, you know that when you visit Amazon’s homepage, you’ll likely find custom recommendations based on previous purchases or searches.

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

Webbiquity

APRIL 15, 2013

How much traffic does your website get from organic search? GA will list “all” of the different search engines producing visits to your site, normally somewhere between eight and 12 sources; 16 is the highest we’ve seen. More than 10 times the figure GA had reported as “organic search” sources.

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

DealSignal

JANUARY 20, 2023

This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). Only DealSignal guarantees Hot Leads with 97%+ data accuracy.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

DealSignal

JULY 19, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team. Are you searching for something in particular? No problem!

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team. Are you searching for something in particular? No problem!

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A Complete Data Solution When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130