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The 17 Best Keyword Research Tools for SEO and SEM


What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. And of course, keyword stuffing, as an SEO tactic, is long dead. ” — StoreYa Blog. StoreYa Blog.

YouTube SEO: How to Optimize Videos for YouTube Search


Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. What are the steps you need to take to optimize your YouTube channel for search?

Trending Sources

The Ultimate Guide for Mastering Long Tail Search


But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

How To Make the Most of the YouTube Content Marketing Customer Journey


We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. But when we’re in project mode, whether for business (B2B purchases) or personal (B2C purchases), we’re using YouTube in a fundamentally different way.

17 Realistic Ways to Get More Website Traffic


Traffic is to digital marketing like gasoline is to an engine. Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. 15) Guest blog.

The Law of Large Numbers is the digital marketer’s friend


Whether it’s getting into the NY Times or, going viral on YouTube, getting retweeted by @katyperry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford. I collect as many as possible, but only the blogs and bloggers who are germane to the outreach, to the campaign.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012


Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 40+ SEO Tools of the Trade by Search Engine Watch. 14 Search Tools to Bookmark by Search Engine Watch.

How to Research Blog Topics: A Step-by-Step Process


Conducting research is an essential part of writing quality blog content. In this post I will take you through a four-step process for researching your blog posts. Once you fine-tune this process , it shouldn’t take longer than an hour to do research for each blog post.

Fulfill your resolution to blog in 11 steps


So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Over 2 billion videos are viewed every day on YouTube.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

What is encouraging though is the fact that 68% of companies with 10 – 99 employees maintain a blog as compared to only 55% for larger companies that employ this content marketing tactic. That’s not the only good news for blogs. See my post “How to Coax Content Out of Engineers” ).

Optimize Your Content for Inbound Marketing: Part 2


“The best place to hide a dead body is Page 2 of Google’s search results.”. In Part 1 , we focused on what searchers and search spiders are looking for, and building content that aligns with those queries. It’s a how-to on optimizing your content to be found by search (and searchers).

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies.

4 Smart Ways to Keep Up With Google in 2017


Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference.

Search Has Changed. Here’s How Your Content Needs to Evolve.


When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. billion searches per day on Google alone, search is a channel marketers still can't afford to ignore. Search has changed, and it's time content did too.

83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

Google Plus was born prematurely and you should take advantage


Facebook Pages are much more open and search engine optimized, but still suffer from being very proprietary and more difficult to directly hitch onto in the same unfettered way that Twitter has been known for–until now.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

SEO Book Provides a good analysis of keyword density for your site, competitors, maybe some of the top blogs and publishers in your space, or for a specific article you can paste in. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


97% of all consumers search for local businesses online. (An There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. B2B PR Sense Blog ). Business Blogging Statistics and Facts.

How to Figure Out What Keywords Your Potential Customers are Using


But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? 3) Keywords Help Search Engines.

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. 54) Long-Tail Keyword. 98) YouTube.

Create a Content Series for Industrial Marketing

Industrial Marketing Today

Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. Regular doses of short blog posts are good for building stronger relationships and thought leadership over time. Optimize for long-tail keywords + More linking opportunities = Better SEO. Dust off some of those long technical articles that are languishing somewhere on your website. Post videos to your branded YouTube channel. Happy New Year!

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

“The best place to hide a dead body is Page 2 of Google’s search results.”. In Part 1 , we focused on what searchers and search spiders are looking for, and building content that aligns with those queries. Be human … that is, use search just like your target audience does.


Best Web Presence Optimization Guides and Tips of 2011


Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. That sounds like a Google search to me.”

40 Essential SEO Terms Marketers Should Know [Glossary]


This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Unlike humans, search engines read only the ALT text of images, not the images themselves.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Long-form/premium content: One employee.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device. This tells the search engines it’s important. See how search engines see your website by looking at it in text format.

Social business, the forest and the garden: Your intranet is not the Internet


Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. The concept of a long tail is very relevant there. Photo credit: Wikipedia.

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87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week.

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SEO for Alternative Content Types, Part 2: Optimizing Video for SEO

Marketing Action

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. People search within YouTube as well.

What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff


And Mr. McDonald is right; organic search and social media marketing are more efficient than advertising. But once you get over that idea and accept that social media and search are inextricable, you can start to effectively integrate it with your other marketing channels.

Best Social Media Stats, Facts and Marketing Research of 2010


Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable.

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The ABCs of Content Marketing: A Glossary of Terms


Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging. We''ve written tons of content around building your buyer persona, but this blog post in particular is very detailed on the subject. YouTube.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Blog Posts Promoting Your Webinar.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. What made you want to start your first blog?

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Do you have a blog for your business?

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Here is a clip I found on Youtube. We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. For example, the search term “industrial valves” yields 238,000 pages in Google. Get Engineers Can Sell white paper now.