The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. And of course, keyword stuffing, as an SEO tactic, is long dead. ” — StoreYa Blog. StoreYa Blog.
The Ultimate Guide for Mastering Long Tail Search
NOVEMBER 17, 2011
But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.
How To Make the Most of the YouTube Content Marketing Customer Journey
AUGUST 18, 2016
We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. But when we’re in project mode, whether for business (B2B purchases) or personal (B2C purchases), we’re using YouTube in a fundamentally different way.
Your team is the best content source for search
MAY 17, 2016
So, don’t duck your staff when your aim is to win at search. But Chris, I’ve tried collaborative corporate blogging, and there was zero buy-in , you say. How long have you been here? The post Your team is the best content source for search appeared first on Biznology.
2012 Content Marketing Trends for Manufacturers and Industrial Companies
Industrial Marketing Today
DECEMBER 15, 2011
What is encouraging though is the fact that 68% of companies with 10 – 99 employees maintain a blog as compared to only 55% for larger companies that employ this content marketing tactic. That’s not the only good news for blogs. See my post “How to Coax Content Out of Engineers” ).
11 (of the) Best SEO Tools and Keyword Research Guides of 2012
JANUARY 28, 2013
Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 40+ SEO Tools of the Trade by Search Engine Watch. 14 Search Tools to Bookmark by Search Engine Watch.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
Traffic is to digital marketing like gasoline is to an engine. Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. 15) Guest blog.
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
Conducting research is an essential part of writing quality blog content. In this post I will take you through a four-step process for researching your blog posts. Once you fine-tune this process , it shouldn’t take longer than an hour to do research for each blog post.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Over 2 billion videos are viewed every day on YouTube.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit.
3 Business Blogs with Proven ROI from Industrial Companies
Industrial Marketing Today
NOVEMBER 1, 2010
A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies.
4 Smart Ways to Keep Up With Google in 2017
JANUARY 26, 2017
Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.
Google Plus was born prematurely and you should take advantage
NOVEMBER 1, 2011
Facebook Pages are much more open and search engine optimized, but still suffer from being very proprietary and more difficult to directly hitch onto in the same unfettered way that Twitter has been known for–until now.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
SEO Book Provides a good analysis of keyword density for your site, competitors, maybe some of the top blogs and publishers in your space, or for a specific article you can paste in. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans.
Create a Content Series for Industrial Marketing
Industrial Marketing Today
JANUARY 3, 2012
Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. Regular doses of short blog posts are good for building stronger relationships and thought leadership over time. Optimize for long-tail keywords + More linking opportunities = Better SEO. Dust off some of those long technical articles that are languishing somewhere on your website. Post videos to your branded YouTube channel. Happy New Year!
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
97% of all consumers search for local businesses online. (An There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. B2B PR Sense Blog ). Business Blogging Statistics and Facts.
How to Figure Out What Keywords Your Potential Customers are Using
DECEMBER 1, 2015
But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? 3) Keywords Help Search Engines.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. 54) Long-Tail Keyword. 98) YouTube.
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. That sounds like a Google search to me.”
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal.
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Unlike humans, search engines read only the ALT text of images, not the images themselves.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Long-form/premium content: One employee.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
“The best place to hide a dead body is Page 2 of Google’s search results.”. In Part 1 , we focused on what searchers and search spiders are looking for, and building content that aligns with those queries. Be human … that is, use search just like your target audience does.
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. The concept of a long tail is very relevant there. Photo credit: Wikipedia.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device. This tells the search engines it’s important. See how search engines see your website by looking at it in text format.
What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
JANUARY 31, 2012
And Mr. McDonald is right; organic search and social media marketing are more efficient than advertising. But once you get over that idea and accept that social media and search are inextricable, you can start to effectively integrate it with your other marketing channels.
How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
MARCH 22, 2017
Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Blog Posts Promoting Your Webinar.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging. We''ve written tons of content around building your buyer persona, but this blog post in particular is very detailed on the subject. YouTube.
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week.
SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
JUNE 8, 2015
In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. People search within YouTube as well.
How to Make Your Business Blog Be All It Can Be
Industrial Marketing Today
MAY 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Do you have a blog for your business?
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. What made you want to start your first blog?
Driving Traffic to Your Homepage All the Time May Be a Big Mistake
Industrial Marketing Today
OCTOBER 26, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. For example, the search term “industrial valves” yields 238,000 pages in Google. Get Engineers Can Sell white paper now.
Are Webisodes Just for B2C? Who Hired Bob?
Anything Goes Marketing
FEBRUARY 24, 2008
Here is a clip I found on Youtube. We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps.