Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

ClickDimensions

MARCH 13, 2024

Changing deliverability best practices is disrupting the email marketing world and many bulk sender businesses. Why are the email deliverability standards changing? If you send over 5000 emails in a 90-day period, then you fit into the category of a bulk sender. Why are the email deliverability standards changing?

Deliverability 104

Deliverability Cold Calling Click Rate Guidelines 104

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

SendX

JUNE 27, 2020

Morty was a beginner in email marketing. His browser history never had an entry about email deliverability. Then Morty saw a drop in his open rates, click rate. Upon reading more about it on our blogs, he discovered the cause to be the low email deliverability. don’t trust such claims. (via

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

SendX

JUNE 23, 2021

Unsolicited email and unsolicited text messages and software can all be considered forms of spam. CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Less spam emails are being sent to Canadians today. Click-through and bounce rates for emails have both risen because of this.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

BOP Design

JULY 30, 2021

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns. Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. will require all email senders (that’s you!) to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have. If you’re sending emails to either Gmail or Yahoo!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Do you want to know if your content curation strategy is successful? Let’s begin!

Curation 81

Curation Click Rate Content Open Rate 81

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. How can GDPR be good for email marketing campaigns?

Email Marketing 298

Email Marketing Campaigns Opt-in Planning 298

Marketing Insider Group

JULY 13, 2021

It’s 2021, so it’s a fair bet we all know that email marketing is important. Increasing email subscribers. Consumers prefer email over all other methods of communicating with brands. Personalized touches and a fresh approach make your emails stand out. Why Email is Important. How You Can Increase Email Subscribers.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ).

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability? What is Deliverability?

Deliverability 40

Deliverability CAN-SPAM Domain Click Rate 40

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Launch Marketing

SEPTEMBER 27, 2023

Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. Plus, marketers who segment their audience increase email marketing revenue by 760%.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. The likely culprit?

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Send fewer emails: If you spend your days dreaming up new campaigns, this might be hard to hear.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Opt Intelligence

JULY 27, 2022

Every email marketer has an unsubscribed list. You can’t email it (yet!) Run an Unsubscriber Analysis. The more you know about your unsubscribers, the more you can improve your marketing campaigns. Your unsubscibers joined your email list at one point, so there may be value in finding more people like them.

Psychographics 83

Psychographics Opt-out Analysis Sales Qualified Leads 83

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. Types of Automated Emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Opt Intelligence

AUGUST 23, 2021

One of the biggest challenges email marketers face is disengagement. Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. After all, they are confirmed subscribers to your email list. What is email engagement? In short, a lot.

Opt-in 96

Opt-in Clickthrough CAN-SPAM Click Rate 96

DotDigital

APRIL 20, 2021

Reducing unsubscribe rates is always a goal for email marketers. Understanding why readers unsubscribe. To properly optimize customers’ experiences with your email marketing, you need to understand why people unsubscribe in the first place. 3 top tips to reduce unsubscribes. Personalize.

Lead Scoring 97

Lead Scoring Lead Ranking Eye-Tracking Fulfillment 97

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy? Let’s get started!

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Hubspot

JULY 6, 2020

Think email marketing is dead? Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. How to build your email lists the right way Building an email list is an important step in any marketing campaign.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

SmartBug Media

APRIL 20, 2022

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe. Open-powered email features are unreliable.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Liveintent

APRIL 21, 2023

Too many brands focus on acquiring net new emails versus maximizing the value of existing yet dormant emails. It makes sense: growing an email database means adding to a network effect that is core to monetization today and in the future. A dormant email is not the same thing as someone who is disinterested.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Opt Intelligence

NOVEMBER 28, 2021

More than 300 billion emails are sent per day. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. Get to know these three email marketing mistakes so you can avoid them. You can target specific emails from your list.

Email Marketing 82

Email Marketing Clickthrough Opt-in Buying Cycle 82

Opt Intelligence

JANUARY 27, 2022

Email lists: everyone’s got one. The beginning of the year is a great time to revisit your email marketing strategy and determine how best to improve your database. Your email list is a unique asset that allows you to reach customers and potential customers directly. That means you can start emailing and marketing immediately.

Co-Registration 77

Co-Registration Opt-in Tips Opt-out 77

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. As brands concentrated on digital channels, email emerged as strong as ever. billion emails were sent and received every day in 2020. billion people around the world use email and experts expect that number to grow as high as 4.48 Mobile Email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101