Remove email-scrubbing
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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

Someone who reads 10 blogs on your website is not a lead. As the examples above show, a marketing inquiry is an individual who has expressed interest in your company, your content, or your product by providing you with their contact information when they took an action such as downloading an eBook or subscribing to your blog. .

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Data Hygiene Best Practices for Marketing Success

ClickDimensions

– Source In this blog post, we will explore the best practices for data hygiene that can help you maximize the effectiveness of your marketing efforts. So, start scrubbing, standardizing, and segmenting your data today for marketing that shines! Page Contents Toggle What is Data Hygiene? Need help getting started?

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Data Decay & B2B Database Marketing [Infographic]

Zoominfo

1-10-100 rule: It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done. The Marketer’s Guide to B2B Blogging Success [Infographic]. The post Data Decay & B2B Database Marketing [Infographic] appeared first on ZoomInfo Blog. Key Takeaways About B2B Database Marketing.

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How to Build Your Email List in Seven Steps

Zoominfo

Fact: Your company’s email program will only ever be as good as your contact database. No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. This includes blog posts, whitepapers, and eBooks.

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How to Build a Sales and Marketing Database from Scratch

Zoominfo

Is this for outbound marketing, direct email, or event promotion ? You can purchase B2B data from companies that will include direct-dial phone numbers and verified email addresses, all from buyers in your target market. These platforms ping the email server and tell you which emails are good, and which are no longer viable.

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35+ Statistics About Dirty Data

Zoominfo

37% of email addresses change annually. 7% of leads contained invalid email/physical addresses. Based on a 95% delivery rate, out of every 100 emails you send, 2 result in a scheduled meeting. If you have a delivery rate of 75%, you’d have to send 133 emails to schedule 2 meetings. 40% of leads contain bad data.

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Top 4 takeaways from Season 1 of Deliverability Defined

ConvertKit

Sending an email to someone who doesn’t want it or didn’t sign up is a big no-no. There are positive and negative subscriber interactions, and no-interaction email addresses should be scrubbed from your list. Nathan Barry’s Blog. Permission is key. Building your audience organically is hard, but the right way to do it.