KoMarketing Associates

JUNE 7, 2018

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Does the same person (or team of people) write all of your blog content? Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

illumin

MAY 9, 2024

Primary market research includes data gathered from surveys, focus group discussions, and interviews. Consumer research surveys aim to gain intel from a sample size of consumers by asking them a series of brand-related questions. One of the most common ways is primary market research.

Advertisements 96

Advertisements Advertising Brand Identity Branding 96

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying. Actually, they made it quite difficult. He did a fine job.

Enterprise Management 180

Enterprise Management Work Management Marketing Management Customer Surveys 180

The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data.

Ad Building 118

Ad Building Business Work Management SWOT 118

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” Also worth taking with a boulder-sized grain of salt is the relatively low score for vendor blogs. ” Are technology analyst firms in trouble?

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . In-depth interviews and focus groups (or a hybrid of these) support the kind of probing that is essential to story building.

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

Modern B2B

MARCH 1, 2024

In 2023, I led a survey to collate our teams’ DE&I data so we could discover what our current baseline was and which identity categories we wanted to focus on to make us a more inclusive workforce. 97% of employees hold certifications and we’re slowly working on our diversity and how we can become more inclusive.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Excelsior Research

JANUARY 3, 2022

It involves different survey methods. For instance: a) Surveys, b) Questionnaires, c) Mystery shopping, d) Face-to-face data collection, e) FCATI Data collection. For instance: a) Surveys, b) Questionnaires, c) Mystery shopping, d) Face-to-face data collection, e) FCATI Data collection. Research papers. Published Articles.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Marketing Insider Group

AUGUST 30, 2021

Empathetic understanding is not the product of survey data. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Survey customers on your email list to validate what you’ve learned intuitively from listening/observing. That’s empathetic listening.

Paid Search Agency 280

Paid Search Agency B2B Sales Marketing & Strategy CMO 280

Adobe Experience Cloud Blog

JUNE 1, 2018

In this blog, we’ll look at how far consumer insights have come as well as the developments we can expect to see in the future. . Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. Even though this research may certainly provide value, it’s also flawed.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Zoominfo

OCTOBER 18, 2022

Reputation Includes content assets such as blogs and press releases 2. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Demand creation Includes webinars, white papers, and product trials 3. Because your needs will change as your company grows.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Martech Advisor

DECEMBER 6, 2019

It's usually done via product testing, focus groups, and surveys. The next steps are choosing who to survey and engaging those who either made a purchase, didn't buy or other potential customers. Always Read Blogs. Don't neglect reading blogs that talk about products or services in your industry.

Research 95

Research Marketing Websites Buyer Personas Tips 95

FunnelEnvy

MARCH 18, 2024

Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes. Advanced surveys and feedback: AI can personalize surveys and analyze responses for deeper understanding.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

SalesIntel

MAY 13, 2024

This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. Customer Surveys: Surveys distributed via email, social media, or in-person interactions can gather customer demographic information. Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. If your business is progressive, they may be constantly surveying the customer experience and trying to improve it. Surveys are great, but they make a lot of assumptions. Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Hubspot

JULY 13, 2018

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

Research 75

Research Buyer Personas Focus Group Customer Satisfaction 75

Martech

MARCH 20, 2024

Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. One client opted for managers to nominate top performers to take part in a focus group. Granted, that was some unusual marketing magic.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Brand Identity 100

ClearVoice

MAY 29, 2023

Some strategies you can use: Conducting surveys, interviews, and focus groups. You may also run customer surveys, interviews, or focus groups. To update your buyer personas: Gather additional data from surveys, customer feedback, and other sources. Analyzing your contacts database and sales data.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Seismic

MARCH 22, 2021

The study, which is based on a set of online focus groups, as well as a web-based survey of 1,090 executives with sales enablement decision-making responsibilities, details the organizational environments, practices, and sales enablement technologies that are most correlated with successful business outcomes.

Advertising Benchmark 89

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 89

Heinz Marketing

DECEMBER 26, 2023

In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact. Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences.

Business 117

Business Analysis Work Management Forecasting 117

ConvertKit

APRIL 17, 2019

Having a full understanding of your audience doesn’t happen in a day, but it is good to keep these prompts in mind as you turn blog readers, website visitors, and social media followers into email subscribers. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

Having a full understanding of your audience doesn’t happen in a day, but it is good to keep these prompts in mind as you turn blog readers, website visitors, and social media followers into email subscribers. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

illumin

NOVEMBER 10, 2023

According to a Statista survey from July 2023, a total of 40.1 Additionally, according to the same survey, 38.7% In addition, Instagram is holding several focus groups this autumn, engaging with digital creators in order to better understand how to woo new users and build the app into a social media staple.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Convert

DECEMBER 8, 2020

Online Surveys. Online surveys are a fantastic tool to reach a wider segment of your audience than you might be able to with interviews or focus groups. Surveys can help you gather feedback from your customers about your product or even other important materials like landing pages or opt-in forms. A/B Testing.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Valasys

MARCH 7, 2023

This involves various methods such as surveys, focus groups, interviews, and observational studies. Sources include customer surveys, industry reports, and competitor websites. Surveys: This gathers data from potential customers, existing customers, or the general public. What’s more?

Research 52

Research Paid Search Agency Business Analysis 52

Stevens & Tate

APRIL 18, 2024

Content Marketing : Content marketing involves creating and disseminating articles, blogs, and videos that directly address the queries and challenges potential residents or their families may face when considering senior living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

ClearVoice

DECEMBER 18, 2023

For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. According to your survey data, the other sections had less of an impact. According to your survey data, the other sections had less of an impact.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. According to your survey data, the other sections had less of an impact. According to your survey data, the other sections had less of an impact.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Vision Edge Marketing

JUNE 6, 2023

The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils. The company uses this feedback to make improvements to its products, services, and processes.

Touchpoints 185

Touchpoints CMO Work Management Cross-Selling 185

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Marketing Insider Group

AUGUST 30, 2021

Empathetic understanding is not the product of survey data. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Survey customers on your email list to validate what you’ve learned intuitively from listening/observing. That’s empathetic listening.

Paid Search Agency 164

Paid Search Agency B2B Sales Marketing & Strategy CMO 164

Circle Studio

NOVEMBER 23, 2021

This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal. Marketing is typically tasked with conducting client research in the form of one-on-one interviews, town halls, focus groups and surveys.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

seo.co

SEPTEMBER 4, 2023

You’ll see a horizontal bar with links to various pages and subpages, titled Services, Tools, Why Us, Blog, and Contact (plus Login and Get Started). Use focus groups and surveys to improve user experience. What Are Navigation Links? Take a look at the top of this website. These are navigation links.

SEO 64

SEO Practices Best Practices Lead Scoring 64

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Consider subscribing to our blog! Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Consider subscribing to our blog! Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

Valasys

JANUARY 30, 2024

Imagine polls and online surveys like opinion scales and quizzes, clearly representing demographics, interests, and preferences. The social listening tools act like digital eavesdroppers, capturing mentions of your brand and relevant keywords, revealing the topics trending amongst your target group.

Social Media 40

Social Media Research Social Marketing Planning 40

Hubspot

MARCH 27, 2023

Here are just a few ways to market your online services: Content marketing: Creating informative and interesting content, like blogs, images, videos, or other web pieces, that can drive traffic to your website and increase engagement. Create (or improve) your websites Obviously, you cannot sell online without a web presence.

Service 86

Service Purchase Intent Landing Pages Psychographics 86