Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Class Conference Planning 100

Kaon

SEPTEMBER 18, 2015

Technology is unlocking a vast nurturing opportunity- Ability to track behavior and know exactly what they are looking for through white papers, case studies, fact sheets. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Highlight thought leadership works. Create a separate section for publications and presentations, if appropriate.

Personalization 130

Personalization Tips Brand Identity Branding 130

WriteSpark

AUGUST 12, 2008

White Papers. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

Conference 120

Conference PR Public Relations Copywriting 120

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The year before we did this, I edited 280 white papers (average length, 40 pages). Steve has been blogging and tweeting about his brand successfully since 2009. The answer: “25.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Webbiquity

MAY 26, 2020

The PromoLeaf study found that 60% of respondents prefer attending conferences hosted using sustainable practices, with more than a quarter strongly preferring such conferences. On a multiple-choice question, pens (60%), water bottles (59%), and notebooks (really, 58% for notebooks—as in paper, not laptops?!) Most Popular Swag.

Conference 182

Conference Case Studies Practices Trends 182

Marketing Insider Group

OCTOBER 20, 2020

You’re sitting in a conference room. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Develop content marketing like videos, blogs, or podcasts to create a buzz. Picture this.

Webinar Metrics 338

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 338

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events? It’s less about the medium and more about the content.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Martech

NOVEMBER 9, 2022

Note to event organizers: Only 9% said in-person conferences. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. National newspapers (36%) and virtual industry events (35%) came next.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Zoominfo

FEBRUARY 18, 2021

That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails. Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

WriteSpark

NOVEMBER 11, 2008

White Papers. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. This conference is scheduled for February 17-19, 2009 near San Francisco. WriteSpark Blog Feeds. White Paper Writer. Case Studies. Content Marketing. Sales Materials.

Conference 120

Conference Copywriting Copyright Case Study 120

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Someone who reads 10 blogs on your website is not a lead. Downloaded our white paper? How Do You Score A lead?

Lead Ranking 266

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 266

Ambal's Amusings

APRIL 30, 2011

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. White paper industry veteran Jonathan Kantor is putting together a 3-part class.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Buying Cycle 111

Buying Cycle Intent Buy Intent Signal 111

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Content4Demand

DECEMBER 17, 2019

It’s taken awhile for blogs to gain the respect they deserve in B2B marketing, but now that this versatile content platform has caught fire, B2B buyers and marketers can’t get enough of them. Each year we produce more blog posts for our clients than the last. Because it turns out blogs are great for a lot of different marketing needs.

Peer-to-peer 53

Peer-to-peer Conference Digital Marketing Funnels Webinar Metrics 53

Only B2B

DECEMBER 10, 2020

With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. .

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 301

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 301

Adobe Experience Cloud Blog

MAY 1, 2019

Send objects rather than paper. Paper Magazine turned to Prazely to instantly send over 100 personalized gifts to partners, based on the interests that Prazely’s AI identified from their social media profiles. Or go big and host a conference that brings hundreds of your customers together.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Take this blog post as an example.

Peer-to-peer 198

Peer-to-peer Storytelling Ideal Customer Profiles Conference 198

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences. Host and Exhibit at Live Events.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Martech

SEPTEMBER 19, 2022

Register here for The MarTech Conference — Sept. When somebody gives you information via: An email lead A phone call Making a purchase Scrolling to the bottom of a blog Finding a location through their map tool. “I We’re going with Harris. It’s virtual and free! How do you know what conversions you need? Conversions.

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Paper 97

Martech

APRIL 4, 2023

“I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Upskilling. Some people say AI will just help get rid of the tedium and so creatives can do interesting work,” said Marcinuk.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 113

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Expert Tip: A great way to build authentic relationships with analysts is to participate in their advisory programs, events and conferences, and schedule analyst briefings. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Lake One

JULY 27, 2023

HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. Identify critical touchpoints in the customer journey, such as website visits, blog posts, and email campaigns. how many people completed the form).

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life.

Campaigns 85

Campaigns Work Management Content Transparency 85

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Present at an event or conference. Start a podcast, blog or YouTube channel. Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe. Mentor another professional.

Work Management 98

Work Management Marketing Management Training Vendors 98

Circle Studio

AUGUST 23, 2018

Here are a few examples of quality content worth considering: Blog articles. Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. One thing worth noting: don’t get concerned with the “blog” vernacular.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. While these systems were useful for transforming paper and pencil data into digital depositories, they were built a little like bank vaults. Republished with permission.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. In-Person Conversations.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Chris Koch

MARCH 26, 2010

Creating content such as blogs is hard. If your star SMEs are struggling to come up with ideas for starting a blog or for keeping one going, start thinking of yourself as a reporter. Very few writers are able to get their best thoughts out on paper without some help. It’s no surprise. Interview them. These people are your beat.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

ClickZ

OCTOBER 28, 2020

It has a high degree of accuracy, enabling voice content to be turned into transcripts which can then be repurposed as blogs, sales decks, customer stories, social media posts, and more. Learn more by downloading their free white paper from ClickZ. In a word: intelligent transcription (okay, that’s two words).

Content 143

Content Video Marketing Automation Touchpoints 143

Onalytica B2B

APRIL 19, 2018

An influencer guest blogging on your site, or co-creating some content with you. They will be writing their own content, attending conferences, as well as being approached by other brands for collaboration opportunities too. To elaborate: Influencer-Generated-Content. For example: customer reviews left on product pages.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

KoMarketing Associates

OCTOBER 9, 2018

This can show you which of their blog posts performed well on social media, which is a good indicator of what might be popular with your own audience. This means going to a different location besides their desk or a conference room they use almost every day. A coworking space that rents conference rooms. Blog content.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123