Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. In this blog, we’ll compare Facebook and YouTube features to help you decide which platform is better for your business. YouTube is trying to do more of the same with its Community and Super Chat features.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. After six years of development, it has become the biggest knowledge sharing community in China.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Contently

MARCH 6, 2018

This dynamic can also apply to B2B blog posts. I was the editor-in-chief of Contently’s blog, The Content Strategist, for years. I don’t know about you, but I’m friends with very few people in the content marketing community on Facebook. Then, be a good community member.

Content 167

Content Linkedin Facebook Analysis 167

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. As the largest social network in the world, Facebook presents an interesting opportunity for brands. Congrats, parents.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

EveryoneSocial

FEBRUARY 3, 2021

External Communications: Any information shared outside of the organization. Whether it is a formal press release or branded content on social media, these communications build the company’s public image and impact the perception of a brand and its products or services. What Should A Corporate Communications Plan Include?

Planning 59

Planning Enterprise Management Work Management Lead Scoring 59

Biznology

AUGUST 25, 2014

START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. That’s according to Chad Mitchell , Senior Director of Digital Communication.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Lead Generation 91

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 91

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

EMagine B2B Blog

APRIL 30, 2013

In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites.

Link Building 40

Link Building Ad Building Effectiveness Blogger 40

EveryoneSocial

SEPTEMBER 21, 2020

Amplify company news or blog posts. This could be company blog posts, latest press releases, or third-party content where your industry or company is discussed. Since a platform like EveryoneSocial is the central community to gather employees, it’s a great way to celebrate your team. Read more here.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Convince & Convert

APRIL 18, 2012

If you’re an agency or a freelance community manager, you might need to manage several calendars. It also lets you easily assign pieces of content to individuals and reminds those people when things are due through email notifications so you’re not hounding people for that guest post, newsletter copy, press release, podcast, etc.

Paid Content 158

Paid Content Social Media Tools Product 158

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Which media sources are relevant to your goals?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

DAGMAR Marketing

NOVEMBER 29, 2019

The report defines LSM as “marketing efforts that focus on building a local presence for a business, leveraging locally driven communication channels to reach the specific local communities it serves” (rather than a broad/national approach). How is this happening? Seize your local presence.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer. Organic social. Paid social.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. It also has some killer blog content. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

EveryoneSocial

APRIL 8, 2020

But these social media posts will include blog articles, guides, podcasts, videos, press releases, company milestones, and more. Meaning, you need quality and relevant content for social media posts that is beyond your company blog or news. . Sharing Customer Stories.

Social Media 107

Social Media Media Paid Search Agency Case Study 107

Convince & Convert

AUGUST 30, 2011

Perhaps the most storied example of this is Dell’s magnificent use of its blog when laptop batteries were literally blowing up, setting their laptops on fire. Such times can offer a company the opportunity to shine and actually build goodwill with its community. Publish a co-joining statement on their blog or website.

Work Management 131

Work Management Copyright Blogger Press 131

Buzz Marketing for Technology

JUNE 27, 2008

BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. Subscribe to the BMJ blog feed here. components (blogs and rapid responses), but mostly itâ??s BMJ Journals.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Ramp Up Social Networking and Personalize Connections. LinkedIn is gaining impressive traction as a B2B lead generation network. Best results come from being an active member of your community.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. MAPPING THE COMMUNITY. Social Selling News. Social Sensi.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

PureB2B

JANUARY 15, 2018

The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts in front of a different audience, who would otherwise not even know it exists. Content Syndication Networks to Check Out.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. The same thing with digital PR and social media marketing.

Social Media 80

Social Media Demand Media Blogger 80

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. Mapping the community. PR-Journal.

PR 100

PR PageRank Brand Identity Branding 100

Vidyard

APRIL 10, 2019

FunnelAmplified : With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard. ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Vidyard

APRIL 30, 2015

At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. The same strategy applies to Facebook videos, as viewers aren’t going to hear the audio unless they explicitly press play.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. I think it is fair to say that Social Media.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

GreenRope

NOVEMBER 12, 2014

Idea 2: Say Thanks by featuring your customers on your blog, website or social media. If you have great customers/clients, then why not show them off and make them feel special by featuring their business or a testimonial on your social media or blog. It’s not the amount of people, it’s the RIGHT people.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

GreenRope

NOVEMBER 12, 2014

Idea 2: Say Thanks by featuring your customers on your blog, website or social media. If you have great customers/clients, then why not show them off and make them feel special by featuring their business or a testimonial on your social media or blog. It’s not the amount of people, it’s the RIGHT people.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40