ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Over a 4-month period, the Trailblazer Community team, 65+ internal Salesforce stakeholders, and current Salesforce MVPs spent over 1,000 hours reviewing every nomination submitted—to ensure a thorough and inclusive process. Connect with Trailblazers from anywhere Join the conversation on the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Salesforce Marketing Cloud

DECEMBER 8, 2022

The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. It was never my ambition to become Salesforce-certified. Connect with Trailblazers from anywhere. SIGN UP TODAY. Your past experience can actually work against you.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. The community of open-source developers will push back hard if their values aren’t respected. How will it impact your marketing and your marketing technology?

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Zoominfo

JULY 1, 2018

The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. Check it out: 78% of salespeople using social media outperform their peers ( source ). Monitor online review sites. Stay one step ahead by regularly checking your online reviews.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Salesforce Marketing Cloud

DECEMBER 6, 2023

Learn to communicate well Excellent written and verbal communication skills are important to have as a Salesforce Admin. What’s good communication? Build trust with great communication skills and transparency. When a new release comes out, I write a blog about it. How do they do it?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Launch Marketing

APRIL 8, 2022

Today’s buyers are more often seeking peer advice when making purchasing decisions. 93% of buyers account for online reviews and feedback when evaluating a product, service or solution to purchase. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Salesforce Marketing Cloud

NOVEMBER 8, 2021

She’s deeply committed to helping Trailblazers succeed and has answered hundreds of questions on the Trailblazer Community , helping Trailblazers realize their dreams of getting certified. We’re thrilled to invite our entire community to join us as we officially open nominations for our 2022 Salesforce MVP class. JOIN TODAY.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Biznology

JULY 7, 2020

Not only will you gain unexpected insights, but you will also expand your breadth of communications options. Review your marketing database to assess its accuracy and completeness. The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Adobe Experience Cloud Blog

AUGUST 4, 2015

Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. Review sites. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Salesforce Marketing Cloud

OCTOBER 14, 2021

This growth is powered by Trailblazers — the learners and innovators who use Salesforce to build successful careers, companies, and communities around the world. Here are a few more Trailblazer Stories to show the beautiful diversity of our community, pathways to success, and opportunities to give back. So what is a Trailblazer?

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. IT’S TIME TO STOP.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Onalytica B2B

MAY 29, 2018

I often find myself motivated and inspired by my coding peers over on Instagram. astronmer_amber – Amber: Science Communications. ?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Salesforce Marketing Cloud

MAY 15, 2023

Hundreds of pages of release notes and dozens of resources that review the new features accompany each seasonal release. Learn MOAR is organized, well-documented, detailed, and easy for admins and others to spend time reviewing.” Your next question may be, “What does MOAR in ‘Learn MOAR’ stand for?” Learn MOAR saves you time.

Features 52

Features Peer-to-peer Communities Customer Surveys 52

PathFactory

FEBRUARY 1, 2023

Reviewers unanimously considered the software a good value for the price, while 93% said they were happy with the feature set and would buy the product again. Reviewers also highlighted a great relationship with the PathFactory team, giving the software a 9.2/10 10 for support.” 10 for support.” With an overall trScore of 8.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. The place your company posts…. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Vision Edge Marketing

AUGUST 15, 2019

As marketers and members of the business community, at minimum you must “know” these 6 customer attributes: The problem they are trying to solve and its magnitude. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Huptech Web

OCTOBER 6, 2023

You’ve probably stumbled upon the web for product reviews, admired those stylish OOTD (Outfit of the Day) snaps on Pinterest, chuckled at the latest TikTok trend, or ever bought something cool and just had to flex it on Instagram or Facebook? E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Salesforce Marketing Cloud

OCTOBER 15, 2021

” If you’ve ever wondered this — or haven’t even heard of Salesforce superbadges—you’ve come to the right place. If you’re already pretty “super” when it comes to superbadges, keep reading for superbadge program and security updates. Salesforce expertise has never been more important. Get started with a free Trailhead account.

Peer-to-peer 97

Peer-to-peer Domain Communities Rules 97

Biznology

MARCH 18, 2022

” [Additional resources can be found at this Harvard Business Review compendium, How to Find a New Job: An HBR Guide. ]. Be well, take good care of your families and community. Harvard Business Review: Good Leaders Know You Can’t Fight Reality. I will share these and others pieces over the coming editions.

Peer-to-peer 104

Peer-to-peer Thought Leadership Opinions Training 104

Heinz Marketing

JANUARY 14, 2021

I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Community marketing. Community marketing is intended to be more organic and engage an audience in an active, non-intrusive way. Community marketing can be done a few different ways.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Salesforce Marketing Cloud

JUNE 2, 2022

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. Sales managers need to review every opportunity so the data rolls up correctly in the platform. Pipeline is the glue between the marketing and sales departments. They focus on new business.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Schubert B2B

SEPTEMBER 29, 2023

social media, community boards, podcasts, etc.). In short, it lets people learn about your offerings anonymously using content like: podcast blogs social media content, and live events to aid independent research. Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Salesforce Marketing Cloud

JANUARY 20, 2022

And since 2017, customers have submitted hundreds of thousands of reviews. These invaluable reviews have helped other customers make faster and more informed decisions while solving key business challenges. AppExchange helps Trailblazers work smarter. Since September 2017, our partners have added thousands of new apps to the ecosystem.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Digital Transformation 52

Sprout Social

JANUARY 26, 2023

Maybe, you’ve even left that business a review. Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Little to no cost There are very few upfront costs to this strategy.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Salesforce Marketing Cloud

OCTOBER 14, 2021

You can also tap into the knowledge of millions of other Trailblazers via the Trailblazer Community. You can also tap into the knowledge of millions of other Trailblazers via the Trailblazer Community. Join the conversation in the Trailblazer Community. Get cert prepping! Sound good to you? Benefit 1: Get noticed.

Peer-to-peer 96

Peer-to-peer Case Studies Work Management Communities 96