Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. But in order to reap the benefits of organic search, first you need to rank on SERPs.

SEO 225

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 225

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. We often see definitions appear for “what is” queries.

Features 165

Features Google B2B Marketing Top of Funnel 165

Contently

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Casie Gillette.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Brightedge

FEBRUARY 16, 2021

Google has announced that their interstitial penalty has gone live, and we want to make sure our community is up-to-date on what this penalty entails and what Google wants to accomplish by enacting it. Google announced that there would be an impending interstitial penalty for intrusive ads on websites.

Google 120

Google Brand Identity Branding Banners 120

ClearVoice

SEPTEMBER 20, 2022

If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. Instead of sticking to an internal perspective, guest blogging allows your business to work with an external writer or industry expert who can bring a new and fresh approach to your blog.

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Improve ranking on Google with local SEO. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Extend your content marketing reach.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. Whether people are looking for a topic or a specific company, most of the time they’ll turn to Google to find it for them quickly. This is an easy one actually: search engines. What does this mean?

Social Media 359

Social Media Media Business Custom Publishing 359

Marketing Insider Group

JANUARY 30, 2023

Source: Google Trends A growing number of companies now list open positions for part-time, virtual or fractional executives. Doing so provides a number of benefits, such as brand awareness, educated audiences and increased credibility in your community. This explains the dramatic rise of traffic growth for fractional CMOs.

CMO 209

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 209

Brightedge

FEBRUARY 20, 2020

Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the search engine whenever they have new queries.

Features 49

Features Lead Scoring Lead Ranking Google 49

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Marketing Insider Group

APRIL 6, 2021

Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Blogging is one of the best ways to show up for your audience consistently. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 324

Top of Funnel Work Management Marketing Management Content Marketing 324

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Follow Google’s E-A-T criteria as you create your content. Source: Google. In the past, content marketers could claim both the featured snippet and a SERP entry. Keep content current.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Marketing Insider Group

JANUARY 16, 2023

Building a diverse online community will help you stay informed. Google Alerts. Both easy and free, Google Alerts will notify you when a specific keyword or phrase is found on SERPs. Setting up Google Alerts tailored to your industry will help you stay on top of both marketing trends and the competition.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Brightedge

FEBRUARY 28, 2020

As you make searches on Google, you have likely noticed the appearance of sitelinks. Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. Google only displays them for sites when they believe they are highly relevant and helpful for the user. What are the benefits of sitelinks?

SEO 111

SEO SERP Domain Display 111

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Unbounce

JUNE 15, 2023

Tech giants Microsoft and Google are starting to roll out AI to power their search engines, making the experience of looking for stuff online more intuitive. What happens if or when today’s search engine results page (SERP) goes away? At the forefront of this race to AI perfection sit Google and Microsoft.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years. So, what exactly is SEO?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Moz

JANUARY 5, 2020

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Level 1: Feed Google.

Google 78

Google SEO CAN-SPAM Communities 78

RebelMouse

NOVEMBER 29, 2022

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. However, guest posting is actually against Google’s guidance. Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. Click here to learn more about these tags.

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. It works great when someone googles a TOFU keyword and then downloads your lead magnet.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). Additionally, HubSpot has a really great community. HubSpot offers similar Google Analytics reports that you can view right there in your CMS.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Animalz blog

MAY 2, 2023

That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). As we’ve written before: “Why bother with strategy when you can create hundreds of blog posts at a time? Google will be incentivized to find better ways to distinguish between the same content.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Biznology

JANUARY 21, 2013

Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Google’s patent for Author Rank can be found here.

SEO 80

SEO Google SERP CTR 80

Brightedge

DECEMBER 5, 2019

Since Google launched their Chrome 69 update, many users have noticed an entirely new use for the omnibox. Here is what we wanted to share with our community about this development and how it can impact their SEO strategy. On Google Chrome, the omnibox is where you type in your query at the top of the browser.

SEO 64

SEO SERP Wikipedia Google 64

Hubspot

MARCH 3, 2020

What makes your business tick is your local community, whether on the town, city, county, or state level. From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Moz

OCTOBER 22, 2019

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. and look at their effect on Google ranking.

API 46

API Google Analytics SEO 46

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. How does Google rank content? Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Valasys

JANUARY 10, 2024

It’s a blend of strategies and tactics designed to boost your website’s ranking on search engine results pages (SERPs). Use tools like Google Keyword Planner or SEMrush to find terms and phrases relevant to your business. This includes: Backlinking from reputable sites Social media marketing Guest blogging 5.

Marketing Websites 40

Marketing Websites Marketing & Strategy Marketing Analytics Tools Lead Scoring 40

Brightedge

AUGUST 7, 2020

If you are a trusted website that receives backlinks from other sites, search engines like Google will also see you as trustworthy. The Google Penguin algo update initially released in April 2012 and last updated in January 2016 exists to identify and penalize sites that are linked to from poor-quality or spammy sites.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. This blog post will cover nine SEO-friendly content writing tips to improve rankings.

SEO 87

SEO Tips SERP Content 87

KoMarketing Associates

APRIL 1, 2020

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. Comprehensive company information establishes a basis for how B2B organizations illustrate and communicate their message on third party websites as well as when placing important trust signals directly on-site. Community Involvement.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180