SendGrid

MARCH 6, 2020

Email experts Tom Emilio, Warren Duff, and Julie Griffin dive into Twilio SendGrid's Email Benchmark and Engagement Study and break down what the research means for senders in 2020. The post Breaking Down the Email Benchmark Study appeared first on SendGrid.

Advertising Benchmark 65

Advertising Benchmark Studies Research Practices 65

Engagio

SEPTEMBER 7, 2022

The post Rethinking ABM for the Next Opportunity: 2020 ABM Benchmark Study appeared first on Demandbase.

Account Based Marketing 62

Account Based Marketing ABM Advertising Benchmark Studies 62

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

SendGrid

DECEMBER 12, 2019

The 2019 Email Benchmark and Engagement Study was developed based on data from more than 80,000 senders, sending over 60 billion emails each month, as well as a recipient engagement study with more than 1,600 participants. The post Announcing the 2019 Email Benchmark and Engagement Study appeared first on SendGrid.

Advertising Benchmark 68

Advertising Benchmark Studies Practices Best Practices 68

Optinmonster

NOVEMBER 7, 2023

Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others. As per the latest study , the average ecommerce conversion rate is 3.65%. Benchmarks & Insights for 2023 appeared first on OptinMonster.

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. This trend holds true for click through as well.

Advertising Benchmark 113

Advertising Benchmark Marketing Report Email Marketing Personalization 113

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Benchmark Email

FEBRUARY 1, 2022

Did it solve the problems… The post How to Put Together Case Studies for Your Business appeared first on Benchmark Email. Even before you talk to the attendant, you overhear a conversation between a pleased customer and the shop attendant: Customer: Hey, the automatic cleaner I bought last week works excellently.

Case Study 98

Case Study Case Studies Studies Business 98

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. Where should others expect to see ABM’s impact on their business?

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Hinge Marketing

JUNE 14, 2017

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. This study explores how firms across the nation spend and allocate their marketing budgets. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.

Advertising Benchmark 52

Advertising Benchmark Marketing Budget Studies Allocation 52

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Benchmarking across social networks. How social stacks up across industries.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

ANNUITAS

OCTOBER 29, 2015

So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. However, they struggle on a bigger scale than most.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

Benchmark Email

JANUARY 5, 2021

Instead, check out our case study with Katie’s Clothing and… The post How Kate’s Clothing Uses Benchmark Email to Increase Engagement and Sales appeared first on Benchmarkemail. Don’t become victim to an email marketing strategy that falls flat.

Advertising Benchmark 98

Advertising Benchmark Case Study Case Studies Studies 98

Engagio

DECEMBER 2, 2022

Discover secrets from the top B2B revenue teams – from how they’re structured to how they drive growth and more – in this upcoming webinar, where we’ll be unveiling the findings from the 2022 Customer Acquisition & Revenue Operations Benchmark Study.

Advertising Benchmark 48

Advertising Benchmark Acquisitions Webinar Metrics DemandBase 48

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Benchmark Email

FEBRUARY 23, 2023

You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what… The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email. Most importantly, they want proof that your product works.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Search Engine Journal

MARCH 6, 2022

Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. STUDY] appeared first on Search Engine Journal. The post What’s A Good Google Ads CTR/CPC/CPA In 2022?

CPA 97

CPA Cost per Acquisition CPC Cost Per Click 97

KoMarketing Associates

DECEMBER 18, 2018

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.

Account Based Marketing 144

Account Based Marketing Studies Planning ABM 144

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Now for the benchmarking part: Does your organization have any of these best practices in place? Where does your B2B ecommerce marketing stand?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. You might already practice a form of benchmarking in your business. You might already practice a form of benchmarking in your business.

Advertising Benchmark 57

Advertising Benchmark SWOT Lead Ranking Analysis 57

Benchmark Email

AUGUST 9, 2022

DigitalCommerce360 and Bizzare Insights… The post Study Confirms: Email is Still the Top Marketing Channel appeared first on Benchmark Email. But one digital marketing channel that has consistently done the job better than others is good ol’ email. Don’t take our word for it.

Advertising Channels 59

Advertising Channels Studies Email Marketing eCommerce 59

Digital B2B Marketing

OCTOBER 1, 2013

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. A benchmark averages together these apples, oranges and bananas as if they were all the same.

Advertising Benchmark 100

Advertising Benchmark Click Rate Sample Statistics 100

KoMarketing Associates

APRIL 6, 2021

Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” and statistics showed that for the majority of B2B marketers (61%), ABM has seen increased budget prioritization over the past year. Lead nurturing campaigns (40%), case studies (30%) and videos (29%) also made the list.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Customer Experience Matrix

APRIL 15, 2012

That one came up last week and led me to review my files on industry benchmarks. I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Vision Edge Marketing

APRIL 14, 2014

Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. They regularly audit and benchmark. And that’s where our annual marketing performance study comes in! What does the survey benchmark?

Advertising Benchmark 100

Advertising Benchmark Work Management Class Budget Programs 100

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed. You can find past writeups using this timeline.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Sword and the Script | B2B

JUNE 8, 2021

At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. However, registration benchmarks do vary: 15% of registrations sign up on the day of the event. Try our services.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

ANNUITAS

NOVEMBER 7, 2018

Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. Request a copy of the results when it is completed by clicking here. Stay tuned!

Demand Generation 127

Demand Generation Studies Demand Generation 127

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Competitive benchmarking may help in discovering the most apt KPIs, which might have served the competitor organizations in achieving their business objectives. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58