KoMarketing Associates

APRIL 21, 2021

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

KoMarketing Associates

FEBRUARY 11, 2021

Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Research 214

Research Content Marketing Content Advertising Benchmark 214

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. It also saves you time in the long run.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Martech

SEPTEMBER 14, 2023

Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Key guidelines around data quality and accuracy aim at ensuring advertisers’ confidence in RMN campaign reporting. Why we care. Data accuracy. In-store measurement. In your inbox.

Guidelines 119

Guidelines Advertising Agencies Media Paid Search Agency 119

Conductor

DECEMBER 2, 2021

The faster we cycle, the more impact we generate – resulting in better content, more optimizations, better reporting, and higher ROI. This December, we’re releasing new ways to accelerate your SEO workflows and improve reporting. Advanced Year-Over-Year Performance Reporting. Then we repeat.

Efficiency 116

Efficiency Features SEO Lead Scoring 116

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 105

Marketing Report B2B Marketing Advertising Agencies B2B 105

Martech

FEBRUARY 9, 2022

SparkPost , the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward.

Privacy 81

Privacy Customer Surveys Advertising Benchmark Budget Programs 81

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. In fact, Influencer Marketing Hub reports that 60% of listeners search for a product after it’s been mentioned on a podcast. This is unique to podcasts since global radio benchmarks score 5% lower.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance. When benchmarking your social performance, there are two key aspects that you need to examine: owned content and earned content.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

Benchmark Email

JUNE 15, 2022

And while blog posts, press releases, and eBooks are all super effective mediums of content marketing, there are even more content formats worth exploring for your business — including reports.

Advertising Benchmark 52

Advertising Benchmark Press Advertising Mediums Marketing Report 52

Sprout Social

JANUARY 19, 2021

In this article, we’ll highlight ways you can leverage Sprout’s platform, including newly released features, to make the most out of your social data. Benchmark against competitors. You also need to benchmark your performance against your top competitors to see where you stack up. .

API 96

API Advertising Benchmark Marketing Management Analysis 96

Martech

DECEMBER 18, 2023

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. They are learning to track activities such as calls, emails and texts compared to their team’s counterparts or benchmarks.

Marketing AI 123

Marketing AI Work Management Marketing Management Automation 123

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. Linking to case studies from press releases is another good way to repurpose these.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

SmartBug Media

FEBRUARY 13, 2024

Not all of your customers read your newsletter; some may see your news only via a press release or on social media. One of the keys to this is using real-time reporting so you can see the immediate impact of the change in your approaches. First, you should have clear benchmarks and timelines set for your new strategies.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Marketing Insider Group

DECEMBER 5, 2022

There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. If you’re feeling cheeky, ask for the ROI of that last press release, the logo your company put on a golfer’s hat or on the side of a building.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Metadata

MARCH 4, 2021

This has been a serious labor of love for the last 6 months and today I’m excited to announce the release of two amazing assets : an advertising benchmark report as well as a dashboard of the raw data behind it based on our customer’s B2B campaigns and experiments on LinkedIn and Facebook through 2020. that companies are using.

Advertising Benchmark 52

Advertising Benchmark Cost per Lead CPL CTR 52

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

Conductor

JANUARY 6, 2022

And, 57% of B2B marketers reported SEO generates more leads than any other marketing initiative. Keep reading for a recap of our greatest product hits released in 2021 centered around increasing your productivity, agility, and ROI reporting capabilities through simpler workflows. SEO reporting today is overly complex and manual.

Product 98

Product Enterprise Management Template Keywords 98

Marketing Insider Group

NOVEMBER 2, 2016

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.

Research 100

Research Content Marketing Advertising Benchmark Content 100

Sprout Social

FEBRUARY 1, 2024

Create reports to surface findings to the company Creating reports to communicate social’s impact connects conversational data to your overarching business strategy. Targeted and concise reporting can make this connection crystal clear. Now, armed with both data and context, create a targeted report for your company leaders.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Metadata

SEPTEMBER 28, 2023

Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Why would I share this story with you?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

Statistics 167

Statistics Facebook Advertisements Advertising 167

chiefmartech

MAY 2, 2023

Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. You can get a PDF version of your assembled stack — or send a request for a benchmark report, compliments of MartechTribe.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The list of complaints is long — from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. This is a flaw in their logic.

Marketing Analytics Tools 82

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 82

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

KoMarketing Associates

APRIL 12, 2017

The “B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report from the Content Marketing Institute and MarketingProfs recently discovered that 53 percent of B2B enterprise marketers are extremely/very committed to content marketing. Most Effective” vs. “Least Effective” Content Marketers.

B2B Marketing 120

B2B Marketing Planning Content Marketing B2B 120

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131