[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

bizible

We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. In this post we'll look at LinkedIn paid media ROI. How We Created The Benchmarks. B2B Marketing b2b marketing benchmarks

How to Find the Best Social Marketing Benchmarks for Your Brand

Adaptly

Marketing teams are all familiar with one inquiry: What are the benchmarks for our industry? The post How to Find the Best Social Marketing Benchmarks for Your Brand appeared first on Adaptly. Blog analytics benchmark benchmarking benchmarks data Facebook facebook benchmarks goals Instagram marketing marketing benchmarks marketing goals measurement media Pinterest priorities Snapchat social social benchmarks social marketing social media social media benchmarks Twitter

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Social media is being used then, but how?

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.

How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. of highly qualified leads, including media. content marketing, social media) used to. 1How B2B Marketing.

Benchmark your site against overall attention trends

Parse.ly

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. Over the same time period, TechToday.com’s tech articles got far less traffic from social media platforms than all tech articles, but fared better in Editorial & Recirculation.

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using.

How to Benchmark Your Hospital on Social Media

Fathom

Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare social media marketing. To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics.

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

Marketers often also don't know what to expect in terms of ROI when investing in paid media. So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. paid media google adwords

Benchmark your digital marketing activity

The B2B Research Blog

The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. For example, three channels – website development, email marketing and social media – consume 56% of the ‘average’ B2B marketer’s digital budget and 58% of the time they dedicate to digital. B2B market research B2B marketing statistics Benchmarking report Digital marketing

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. How to develop benchmarks for your inbound culture.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

Some metrics can be determined by working back from business metrics but other times you just want a quick reference to industry benchmarks. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. SEO Competitive Benchmarking.

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. That being said, marketers also invest in social advertising – over 25 percent of marketers spend more than a quarter of their marketing budget on social media ads. An additional 71 percent said the same thing about social media.

The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Hubspot

That is, for social media, at least. Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what. Social Media IGSS

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. In the United States market, 24% of our media time is spent on the mobile device yet only 8% of advertising dollars are aligned there.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

We wanted to check the pulse of content marketing as it relates to earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey and the key performance metrics that matter.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]

inPowered

This article is kicking off a new annual ritual for publishing benchmark data. Benchmark data is nice to have in native advertising, but this is the first time we’ve been able to see a post-click picture by industry vertical. The data is significant for benchmarking.

Seven Key Categories of Social Media Marketing Tools

Webbiquity

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

Tools 190

Demand Generation Benchmarks & Trends: Software Marketer Edition

Hubspot

That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

Hubspot

How often should you post to your social media accounts? Here’s why: Social media is a very flexible and fluid part of your marketing strategy. That’s why we created the 2015 Social Media Benchmarks Report. Social Media Ecommerce Marketing Data Nonprofit Education Daily

New European Social Media Benchmarks: How Does Your Company Stack Up?

Hubspot

Do you find it difficult to find social media stats related to your industry? Are you currently developing or revisiting your social media strategy, and unsure of how many times you should post or what to include in your posts? Click here to get more social media benchmarks.

New Social Media Marketing Benchmarks: How Does Your Company Stack Up?

Hubspot

Stats like these help convince modern marketers like us that social media is indeed worth our time and energy. What these oft-quoted stats on social media usage don''t do, however, is show us how to act. Click here to download the full 2015 Social Media Benchmarks Report.

Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?

Hubspot

That’s why we put together the 2015 Social Media Benchmarks Report -- it''s 49 pages of of social media data and analysis from over 7,000 business in nine industries. You might think that the real estate industry has it easy when it comes to social media.

Key Video Benchmarks from Demand Metric’s 2016 Report

Vidyard

That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. Video is most commonly used on websites and social media, and explainer videos are the top used asset.

Can You Beat This Year’s Video Benchmarks?

Vidyard

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. If you want to beat the benchmarks, the first step is not to take our word for it and to check where your audience watches your videos; Consumer companies may find very different results.

How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different.

What Healthcare Marketers Can Learn from the 2016 B2C Content Marketing Benchmarks Report

Fathom

That’s right – the 2016 B2C Content Marketing Benchmarks, Budgets and Trends report has been released. Facebook remains the most effective social media platform among B2C marketers. The most used content marketing tactic is social media content (other than blogs).

B2C 113

How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. What do you want from social media?

Benchmark Performance with the New Instagram Competitors Report

Sprout Social

Easily compare and benchmark these metrics against competitors or within a portfolio of related brands to gain key insights into how your brand stacks up against others in the industry, as well as keep a pulse on what’s happening. Benchmarking Success with Key Metrics.

How Often Should You Post on Facebook? [New Benchmark Data]

Hubspot

Social Media DailyHow often should you post to your business' Facebook Page? "It It depends." Not the definitive answer most people want. Truth is, this response isn't wrong, as frustrating as it is. It does depend -- on your followers' age range, interests, Facebook habits, and so on.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Are you wondering about the B2B lead generation media and tactics that will get you the best results? B2B Lead Generation Benchmark Study 2009.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Benchmarks give you a reference for how well you''re doing -- and some indication of how to improve. In marketing, some benchmarks are easier to find than others. If you want to see how many social media followers another company has, you can just visit their profiles.

Hiring the Perfect Person to Run Your Social Media

Act-On

Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Social media marketing. Social media engagement.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Are you wondering about the B2B lead generation media and tactics that will get you the best results? B2B Lead Generation Benchmark Study 2009.