The Digital Marketing Benchmarks and Trends That Matter [Infographic]


To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. Social Media.

[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media


We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. In this post we'll look at LinkedIn paid media ROI. How We Created The Benchmarks. B2B Marketing b2b marketing benchmarks

How to Find the Best Social Marketing Benchmarks for Your Brand


Marketing teams are all familiar with one inquiry: What are the benchmarks for our industry? The post How to Find the Best Social Marketing Benchmarks for Your Brand appeared first on Adaptly. Blog analytics benchmark benchmarking benchmarks data Facebook facebook benchmarks goals Instagram marketing marketing benchmarks marketing goals measurement media Pinterest priorities Snapchat social social benchmarks social marketing social media social media benchmarks Twitter

B2B social media: Highlights from new benchmarking research


B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Social media is being used then, but how?

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. How to develop benchmarks for your inbound culture.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.

The 12 Best Competitive Intelligence and Benchmarking Tools


To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. RazorSocial (Social Media Tools).

How Well is Your Content Performing? (Industry Benchmark)


You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using.

How to Benchmark Your Hospital on Social Media


Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare social media marketing. To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics.

Benchmark your digital marketing activity


The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. For example, three channels – website development, email marketing and social media – consume 56% of the ‘average’ B2B marketer’s digital budget and 58% of the time they dedicate to digital. B2B market research B2B marketing statistics Benchmarking report Digital marketing

How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. of highly qualified leads, including media. content marketing, social media) used to. 1How B2B Marketing.

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. That being said, marketers also invest in social advertising – over 25 percent of marketers spend more than a quarter of their marketing budget on social media ads. An additional 71 percent said the same thing about social media.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. SEO Competitive Benchmarking.

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

Some metrics can be determined by working back from business metrics but other times you just want a quick reference to industry benchmarks. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.

Announcing The 2016 AdWords Industry Benchmarks Report


Marketers often also don't know what to expect in terms of ROI when investing in paid media. So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. paid media google adwords

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. In the United States market, 24% of our media time is spent on the mobile device yet only 8% of advertising dollars are aligned there.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective


In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

We wanted to check the pulse of content marketing as it relates to earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey and the key performance metrics that matter.

Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Stories, in particular, also appear to be paying off for social media marketers. The Growing Investment in Social Media Marketing.

Why You Should Thoroughly Audit Your Social Media Presence


Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

The State of Social Media Demographics: 2017 Benchmarks [Infographic]


That is, for social media, at least. Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what. Social Media IGSS

The 29 Best Social Media Monitoring Tools


Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Seven Key Categories of Social Media Marketing Tools


But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]


This article is kicking off a new annual ritual for publishing benchmark data. Benchmark data is nice to have in native advertising, but this is the first time we’ve been able to see a post-click picture by industry vertical. The data is significant for benchmarking.

Key Video Benchmarks from Demand Metric’s 2016 Report


That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. Video is most commonly used on websites and social media, and explainer videos are the top used asset.

How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. What do you want from social media?

Can You Beat This Year’s Video Benchmarks?


If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. If you want to beat the benchmarks, the first step is not to take our word for it and to check where your audience watches your videos; Consumer companies may find very different results.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different.

What Healthcare Marketers Can Learn from the 2016 B2C Content Marketing Benchmarks Report


That’s right – the 2016 B2C Content Marketing Benchmarks, Budgets and Trends report has been released. Facebook remains the most effective social media platform among B2C marketers. The most used content marketing tactic is social media content (other than blogs).

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B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Are you wondering about the B2B lead generation media and tactics that will get you the best results? B2B Lead Generation Benchmark Study 2009.

How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Social Media Lead Generation. Every B2B marketing initiative, including social media, must demonstrate the ability to generate high quality leads.

How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals.

Hiring the Perfect Person to Run Your Social Media


Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Social media marketing. Social media engagement.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Are you wondering about the B2B lead generation media and tactics that will get you the best results? B2B Lead Generation Benchmark Study 2009.

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Social Media Strategy and Budgeting. 82% of marketers agree that social media marketing is core to their business.

Benchmark Performance with the New Instagram Competitors Report

Sprout Social

Easily compare and benchmark these metrics against competitors or within a portfolio of related brands to gain key insights into how your brand stacks up against others in the industry, as well as keep a pulse on what’s happening. Benchmarking Success with Key Metrics.

Social Media Marketing Strategies for 2010


Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries


How often should you post to your social media accounts? Here’s why: Social media is a very flexible and fluid part of your marketing strategy. That’s why we created the 2015 Social Media Benchmarks Report. Social Media Ecommerce Marketing Data Nonprofit Education Daily

Demand Generation Benchmarks & Trends: Software Marketer Edition


That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software.