KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Most B2B marketers (46%) are still experimenting with piloting, measuring, and refining their ABM approach.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

FEBRUARY 17, 2022

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. Despite the benefits of video content, previous research indicates that many marketers still only have basic video effectiveness measures in place.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. This indicates that it is seeing early success and becoming more sophisticated with measurement and scaling. Finding Success with a Performance Marketing Strategy.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Why don’t I just focus on how I’m doing?”—but

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 94

Analysis Marketing AI Examples SWOT 94

Only B2B

APRIL 10, 2024

Here are some common hurdles: Complexity of the Funnel: According to the CEB report B2B sales often involve on average 7 decision makers and can take anywhere from 6 to 18 months on average. Benchmarking Your Success: Where Do You Stand? However, this journey often faces challenges that can hinder MQL conversion.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

KoMarketing Associates

APRIL 21, 2021

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind. This suggests that they are seeing early success and becoming more sophisticated in terms of measurement and scaling.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

KoMarketing Associates

JUNE 16, 2021

Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content. About 32% said they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Top Rank Marketing

FEBRUARY 7, 2024

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. According to the report, marketing technology and data analytics mastery have emerged as top priorities for CMOs, with 49% emphasizing its importance in 2023.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Reports show social listening is considered a “key planning element” by 82% of professionals. Monitor brand mentions.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion. Consider the time and resources spent on research, writing, editing, and design. Must Read: How to Measure Content Syndication Success?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Grocery chain Sobeys is using qualitative and quantitative data to improve how it measures success across the customer lifecycle.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Recent research by Gartner produced similar results. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Check out what my friends Ann Handley and Joe Pulizzi each have to say about the report. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Content Marketing Institute

DECEMBER 12, 2018

But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. CMIContent 2019 #research Click To Tweet. research Click To Tweet. Then make sure you measure things that indicate whether you’re meeting those goals. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Once you’ve got that down, it’s time to do your research.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

KoMarketing Associates

JANUARY 9, 2020

Although CMOs and their C-suite, non-marketing counterparts often have similar objectives, new research suggests that they aren’t always on the same page when it comes to the order in which they want to achieve these goals. Marketers Continue to Struggle to Align with Sales.

Marketing Report 159

Marketing Report Advertising Benchmark Statistics Custom Publishing 159

Marketing Insider Group

JUNE 7, 2021

To find the most success through content marketing, start by conducting research and then identify target keywords, write captivating headlines and content, and track results regularly. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 4, 2019

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. As they shift their priorities toward content marketing, the survey shows that marketers are also measuring the same or more areas of their campaigns than they did two years ago.

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

KoMarketing Associates

FEBRUARY 12, 2018

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

KoMarketing Associates

DECEMBER 5, 2019

About 24% of marketers are just now rolling out an ABM pilot program, while 21% have a measurable one in place. Sales revenue generated (67%) is the most effective metric used by marketers measuring ABM results, followed by males and sales qualified accounts (41%). Marketing Still Lacks Alignment with Sales.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

Zoominfo

JULY 27, 2023

Creating specific and measurable goals for both sales and marketing teams can greatly improve reporting and the overall efficiency of your strategy. Rather than manually researching and adding every stakeholder to a campaign, you can use data to surface those additional contacts.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Business Brainz

FEBRUARY 19, 2021

And, to your surprise, simple desk research can unlock huge value for your B2B selling and marketing efforts. Simple desk research helps alleviate the biggest problem facing B2B Marketers which is the problem of data and insights. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

Business Brainz

FEBRUARY 19, 2021

And, to your surprise, simple desk research can unlock huge value for your B2B selling and marketing efforts. Simple desk research helps alleviate the biggest problem facing B2B Marketers which is the problem of data and insights. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

Business Brainz

FEBRUARY 19, 2021

And, to your surprise, simple desk research can unlock huge value for your B2B selling and marketing efforts. Simple desk research helps alleviate the biggest problem facing B2B Marketers which is the problem of data and insights. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

KoMarketing Associates

APRIL 10, 2020

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. Here are some suggestions and ways we are tackling this challenge when delivering performance reports and communicating with clients. When everything is going well performance measurement is easy.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. is essential before these collaborative campaign tactics can be effective.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. How do you measure up? Image Source.

Research 101

Research CTR Best Practices Open Rate 101

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. Talent By several measures High Growth firms invest more in their marketing and BD talent.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111