KoMarketing Associates
AUGUST 3, 2022
In fact, GA4 reporting gives you more control and deeper insights—but there is definitely a bit of a learning curve. . Pro tip: The KoMarketing team recommends exporting primary reporting data from Universal Analytics to maintain an archive of historic traffic information and benchmarks. .
Vision Edge Marketing
FEBRUARY 7, 2023
One way to measure this is with a customer effort score (CES). CES measures the degree of ease of customer interactions. In this post, we’ll examine what a CES is, what it measures, and why it is important. Maybe these measure the same thing?
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The Point
FEBRUARY 4, 2013
You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. The metrics reported by B2B benchmark reports can also be grossly misleading.
KoMarketing Associates
MARCH 7, 2017
According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Competitive Benchmarking.
Vision Edge Marketing
DECEMBER 20, 2018
Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. The challenge is less about quantity and more about the quality of your measures, metrics and KPIs . Choosing the right measures, and acting on the implications of these measurements, is an essential requirement for operating Marketing as a center of excellence.
KoMarketing Associates
DECEMBER 8, 2021
The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? Why B2B buyers’ journey benchmarks are different from B2C.
KoMarketing Associates
JANUARY 31, 2017
Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. Industry News Performance Measurement
Vision Edge Marketing
MARCH 2, 2021
We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness. Where to put CTA measures on your dashboard.
KoMarketing Associates
MARCH 24, 2022
As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. B2B Marketing News Industry News B2B Marketing demand generation marketing measuremen
Influitive
AUGUST 11, 2016
The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive. Wondering how other companies are performing when it comes to advocate marketing?
Hootsuite
DECEMBER 8, 2022
That’s where social media benchmarks come in. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. Social media benchmarks FAQs.
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Digital B2B Marketing
OCTOBER 1, 2013
We like to measure ourselves against something. Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. Measurement practices vary company to company and platform to platform. A benchmark averages together these apples, oranges and bananas as if they were all the same.
InsightSquared
JULY 1, 2019
With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal? Account-level ABM reporting.
KoMarketing Associates
NOVEMBER 17, 2021
Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. Industry News Performance Measurement abm marketing measurement
ANNUITAS
JULY 23, 2015
However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. The only problem with benchmarks and their data is that they must be relevant. Blog benchmark.
Unbounce
APRIL 15, 2021
That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. Why do we report on median instead of average (mean)?
ANNUITAS
AUGUST 25, 2016
Individuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark.
KoMarketing Associates
JUNE 29, 2021
The Content Marketing Institute, MarketingProfs and IDG published the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and data showed that 41% of technology marketers now have a documented content strategy intact.
KoMarketing Associates
JANUARY 26, 2021
The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.
Content4Demand
AUGUST 21, 2020
Peter Drucker , whom BusinessWeek magazine called “the man who invented management,” said famously, “If you can’t measure it, you can’t improve it.” Here are six key takeaways from the report. B2B marketers still face major obstacles trying to measure their efforts.
DivvyHQ
OCTOBER 17, 2018
This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. The full report is worth your time, but we’ve pulled what we believe to be the most salient data points for today’s content marketing managers and you’ll find them analyzed below. This can involve gathering feedback directly from the sales team, which 74% report doing (good!),
KoMarketing Associates
SEPTEMBER 13, 2022
Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”
KoMarketing Associates
MARCH 11, 2021
Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective.
Inbox Insight
DECEMBER 21, 2021
Are you leveraging market research to benchmark your B2B content marketing efforts against your competitors? Crawling top performers allows reliable identification of topics and keywords that underpin competitor tactics to inform your efforts and benchmark against accordingly.
Industrial Marketing Today
FEBRUARY 18, 2019
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).
Sprout Social
APRIL 5, 2022
It lets you measure the results of your campaign and understand how well your investment is paying off. In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. Ever wondered if people loved watching your Facebook videos?
Outreach
AUGUST 24, 2021
That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Source: Campaign Monitor Benchmark 2021 Global Email Benchmarks.
Sprout Social
MARCH 30, 2022
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Use Sprout’s 2022 Year in Social report to illuminate opportunities and fine-tune your strategy in a way that resonates with your target audience.
KoMarketing Associates
DECEMBER 8, 2021
MRP recently published its “State of ABM Maturity” report, and statistics indicated that 43% of high performers — those who choose a more mature approach for each element of their marketing program 100% of the time — are 2.5
KoMarketing Associates
SEPTEMBER 10, 2019
So here’s a simple way to benchmark your own B2B ecommerce marketing. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured. This is business after all – we measure things by profit and loss. Now for the benchmarking part: Does your organization have any of these best practices in place?
B2B Marketing Directions
DECEMBER 20, 2020
Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. Marketing Performance Measurement
Sword and the Script
NOVEMBER 23, 2019
Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 2) Blogging benchmarks.
Metadata
AUGUST 21, 2020
On this week’s episode of By Marketers for Marketers, Jason Widup, VP of Marketing at Metadata.io, and Mark Huber, Metadata’s Director of Growth, discuss how to measure ABM. Instead, help them understand WHY you’re measuring what you’re measuring.
KoMarketing Associates
NOVEMBER 23, 2022
As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area.
Savanta
OCTOBER 29, 2012
The League and lots of other juicy information is published in a Benchmarking Report. As the vast majority of specialist B2B agencies participate in the League and their financial data is verified, this is a strong measure of the sector’s health. The next closest challenge, ‘measuring campaign effectiveness’, was named by just 7%. Some benchmarks. Well, here are some benchmarks you might wish to build into your strategic planning.
Contently - Strategy
DECEMBER 5, 2019
To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. The first part compares finance against other industries and highlights content benchmarks. Report Methodology.
KoMarketing Associates
JUNE 16, 2021
Vidyard recently published its “2021 Video Benchmark Report,” and statistics showed that overall, the majority of marketers (34%) only have “basic” video content effectiveness measures in use.
KoMarketing Associates
FEBRUARY 11, 2021
Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. Industry News Social Media Marketing digital marketing marketing measurement
NetLine
MARCH 21, 2022
In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. ABM B2B Marketing Reports Trends
KoMarketing Associates
NOVEMBER 17, 2020
Brightcove recently published the “Q2 2020 Global Video Index: Enterprise and Retail Edition” report, and statistics showed that enterprise video views on computers increased 66% during the second quarter of 2020.
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