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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

In fact, GA4 reporting gives you more control and deeper insights—but there is definitely a bit of a learning curve. . Pro tip: The KoMarketing team recommends exporting primary reporting data from Universal Analytics to maintain an archive of historic traffic information and benchmarks. .

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Customer Effort Measure – A Leading Indicator of Competitive CX

Vision Edge Marketing

One way to measure this is with a customer effort score (CES). CES measures the degree of ease of customer interactions. In this post, we’ll examine what a CES is, what it measures, and why it is important. Maybe these measure the same thing?

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. The metrics reported by B2B benchmark reports can also be grossly misleading.

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20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Competitive Benchmarking.

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Score Big with a Marketing Measurement Playbook

Vision Edge Marketing

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. The challenge is less about quantity and more about the quality of your measures, metrics and KPIs . Choosing the right measures, and acting on the implications of these measurements, is an essential requirement for operating Marketing as a center of excellence.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? Why B2B buyers’ journey benchmarks are different from B2C.

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2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. Industry News Performance Measurement

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Make Sure CTA Measures Are on the Right Place on Your Dashboard

Vision Edge Marketing

We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness. Where to put CTA measures on your dashboard.

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78% of B2B Marketers Now Measured By Their Pipeline Influence

KoMarketing Associates

As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. B2B Marketing News Industry News B2B Marketing demand generation marketing measuremen

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Insights From The First Advocate Marketing Benchmark Study

Influitive

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive. Wondering how other companies are performing when it comes to advocate marketing?

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2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

That’s where social media benchmarks come in. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. Social media benchmarks FAQs.

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Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

We like to measure ourselves against something. Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. Measurement practices vary company to company and platform to platform. A benchmark averages together these apples, oranges and bananas as if they were all the same.

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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal? Account-level ABM reporting.

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Report: Marketers and Sales Reps Still Facing ABM Challenges

KoMarketing Associates

Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. Industry News Performance Measurement abm marketing measurement

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Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. The only problem with benchmarks and their data is that they must be relevant. Blog benchmark.

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“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

Unbounce

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. Why do we report on median instead of average (mean)?

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3 Basics For Benchmarking

ANNUITAS

Individuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark.

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Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

The Content Marketing Institute, MarketingProfs and IDG published the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and data showed that 41% of technology marketers now have a documented content strategy intact.

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Report: Manufacturing Marketers Seeing Early Success with Content Marketing

KoMarketing Associates

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

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B2B Brands Fighting Harder to Measure the Value of Marketing

Content4Demand

Peter Drucker , whom BusinessWeek magazine called “the man who invented management,” said famously, “If you can’t measure it, you can’t improve it.” Here are six key takeaways from the report. B2B marketers still face major obstacles trying to measure their efforts.

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2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders

DivvyHQ

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. The full report is worth your time, but we’ve pulled what we believe to be the most salient data points for today’s content marketing managers and you’ll find them analyzed below. This can involve gathering feedback directly from the sales team, which 74% report doing (good!),

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Report: Artificial Intelligence Grows in Importance to Email Marketers

KoMarketing Associates

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”

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Report: 90% of Marketers Now Believe Influencer Marketing is Effective

KoMarketing Associates

Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective.

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Benchmark for 2022: Essential Market Research to Make Your B2B Marketing Strategy Soar

Inbox Insight

Are you leveraging market research to benchmark your B2B content marketing efforts against your competitors? Crawling top performers allows reliable identification of topics and keywords that underpin competitor tactics to inform your efforts and benchmark against accordingly.

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Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

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12 Facebook video metrics brands need to benchmark right now

Sprout Social

It lets you measure the results of your campaign and understand how well your investment is paying off. In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. Ever wondered if people loved watching your Facebook videos?

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Source: Campaign Monitor Benchmark 2021 Global Email Benchmarks.

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Who rules social media? Industry benchmarks for 2022

Sprout Social

Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Use Sprout’s 2022 Year in Social report to illuminate opportunities and fine-tune your strategy in a way that resonates with your target audience.

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Report: High-Performing B2B Marketers Gaining an Edge by Leveraging Data

KoMarketing Associates

MRP recently published its “State of ABM Maturity” report, and statistics indicated that 43% of high performers — those who choose a more mature approach for each element of their marketing program 100% of the time — are 2.5

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured. This is business after all – we measure things by profit and loss. Now for the benchmarking part: Does your organization have any of these best practices in place?

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The Quest for Unified Marketing Measurement

B2B Marketing Directions

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. Marketing Performance Measurement

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 2) Blogging benchmarks.

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How to Measure ABM

Metadata

On this week’s episode of By Marketers for Marketers, Jason Widup, VP of Marketing at Metadata.io, and Mark Huber, Metadata’s Director of Growth, discuss how to measure ABM. Instead, help them understand WHY you’re measuring what you’re measuring.

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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area.

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Financial benchmarks for B2B Marketing agencies

Savanta

The League and lots of other juicy information is published in a Benchmarking Report. As the vast majority of specialist B2B agencies participate in the League and their financial data is verified, this is a strong measure of the sector’s health. The next closest challenge, ‘measuring campaign effectiveness’, was named by just 7%. Some benchmarks. Well, here are some benchmarks you might wish to build into your strategic planning.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. The first part compares finance against other industries and highlights content benchmarks. Report Methodology.

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34% of Marketers Only Have ‘Basic’ Video Effectiveness Measures in Place

KoMarketing Associates

Vidyard recently published its “2021 Video Benchmark Report,” and statistics showed that overall, the majority of marketers (34%) only have “basic” video content effectiveness measures in use.

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Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. Industry News Social Media Marketing digital marketing marketing measurement

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What it Takes to Become an ABM Leader: ITSMA’s 2021 ABM Benchmark Study

NetLine

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. ABM B2B Marketing Reports Trends

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Report: Enterprise Video Views on the Rise as Marketers Lean on This Form of Content

KoMarketing Associates

Brightcove recently published the “Q2 2020 Global Video Index: Enterprise and Retail Edition” report, and statistics showed that enterprise video views on computers increased 66% during the second quarter of 2020.

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