Only B2B

APRIL 10, 2024

Here are some common hurdles: Complexity of the Funnel: According to the CEB report B2B sales often involve on average 7 decision makers and can take anywhere from 6 to 18 months on average. Benchmarking Your Success: Where Do You Stand? However, this journey often faces challenges that can hinder MQL conversion.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Of them, nearly a quarter reported a “significant increase” in pressure. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. How are content marketers measuring results and proving value?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

KoMarketing Associates

SEPTEMBER 21, 2021

Despite the benefits of video content, previous research indicates that many marketers still only have basic video effectiveness measures in place. Vidyard conducted its “2021 Video Benchmark Report,” and data suggested that most marketers (34%) only have “basic” video content effectiveness measures in use.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

JANUARY 23, 2024

Reports show social listening is considered a “key planning element” by 82% of professionals. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. This requires accurate benchmarking through competitor analysis. Measure customer satisfaction.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Leading indicators provide benchmarks, and if those are met, they will be indicative of your ability to meet overall objectives and KPIs (key performance indicators). Emails Sent.

Lead Ranking 287

Lead Ranking Lead Scoring ROI Enterprise Management 287

KoMarketing Associates

APRIL 21, 2021

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy. However, there is still room for improvement.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 94

Analysis Marketing AI Examples SWOT 94

KoMarketing Associates

JUNE 16, 2021

Vidyard recently published its “2021 Video Benchmark Report,” and statistics showed that overall, the majority of marketers (34%) only have “basic” video content effectiveness measures in use. About 32% said they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. What’s the best approach for creating that strategic plan?

Social Media 310

Social Media Social Marketing Planning Tips 310

Martech

FEBRUARY 13, 2024

Measuring and reporting alignment success Martech alignment with business objectives isn’t a “set it and forget it” task. Benchmark your martech success against industry-specific KPIs to gauge your alignment’s effectiveness.

Marketing Automation Services 109

Marketing Automation Services Work Management Lead Ranking Lead Scoring 109

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion. Brand Awareness and Thought Leadership: Measure social media shares, mentions, and brand sentiment analysis to gauge audience engagement.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Grocery chain Sobeys is using qualitative and quantitative data to improve how it measures success across the customer lifecycle.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Top Rank Marketing

FEBRUARY 7, 2024

Marketing skills are digital skills LinkedIn’s 2023 B2B Marketing Benchmark reveals a telling trend: digital skills are seen as the bedrock of success for B2B marketers at every level. B2B marketers lower on the org chart have an even higher stake in digital skills, with 61% of prioritizing these skills in their current roles.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Martech

OCTOBER 26, 2022

Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. Lack of benchmark data.

Marketing Qualified Leads 101

Marketing Qualified Leads MQL Top of Funnel Advertising Benchmark 101

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Maybe you’re using outdated formats or posting at the wrong times.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Reach and impressions Tracking reach and impressions in influencer marketing is one of the simplest ways to measure brand awareness.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

SmartBug Media

JANUARY 19, 2023

Read on to learn about Klaviyo’s attribution reporting, including key metrics, benchmarks, and examples. By measuring specific metrics, the platform provides you with an opportunity to discover and analyze website activity, checkouts started, and revenue that is directly attributable to each message.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. In-store measurement. Personalization and consumer insights. Guidelines.

Guidelines 125

Guidelines Advertising Agencies Media Paid Search Agency 125

Sprout Social

APRIL 5, 2022

It lets you measure the results of your campaign and understand how well your investment is paying off. In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

Martech

DECEMBER 18, 2023

However, it’s important to quantify and report on AI-enabled work so that it can be isolated and then compared for efficiency gains against manual projects. Tracking AI projects distinctly allows you to isolate progress and performance for clear reporting and insights. Establishing metrics and benchmarks.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Martech

MAY 8, 2023

I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. Planning a test ensures you have set up the campaigns in a way conducive to reporting results. Measurement The most data-centric part of the process is measurement.

Marketing & Strategy 117

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 117

Tiecas

APRIL 5, 2024

Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that? Why Document Your Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. Why do we report on median instead of average (mean)? Conversion Intelligence Insights: Beyond the Benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Conductor

DECEMBER 2, 2021

As marketers, we identify insights, make content and optimizations, and measure the impact. The faster we cycle, the more impact we generate – resulting in better content, more optimizations, better reporting, and higher ROI. This December, we’re releasing new ways to accelerate your SEO workflows and improve reporting.

Efficiency 116

Efficiency Features SEO Lead Scoring 116

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing Report 112

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 112

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Why don’t I just focus on how I’m doing?”—but

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Oktopost

MARCH 27, 2023

Stay until the end to learn why she measures year-over-year and month-over-month improvements and website traffic and why when reporting social media data to stakeholders, less is more!

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

SmartBug Media

NOVEMBER 29, 2021

Looking for a way to formally measure the success of your marketing efforts? You need real, measurable data to determine what you are doing well and which areas need improvement. Here are the marketing success metrics you should be tracking and measuring up against. Lead Generation Rate. Cost Per Lead. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

ClearVoice

JANUARY 8, 2024

Clear goals , on the other hand, not only provide a sense of purpose but also serve as benchmarks for measuring progress and success. They’re specific, measurable, achievable, relevant, and time-bound (SMART). Understanding the Role of Goals in Marketing Goals in marketing serve multiple purposes.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124